The Lounge Bar. Optimization project

1.

The Lounge Bar Optimization
project
Stanislav Chukalin
2016

2. Company name

Targets
• To make our Lounge bar more
popular amoung the regular
guests and another visitors
• To increase profits by creating a
brand-new desserts and coffee
menu (20-30%)
• Nighttime entertainment; cocktail
parties
Period: 4 months

3.

We need
New glassware
Changes in interior
Advertising
Purchase or
production of
quality desserts.

4.

Who can help me
• Sales
• FO
• F&B
To be honest I'd like to say that
I'm waiting for help from
everyone... Because we are team.
And we can.

5.

Our dream team

6.

Expected financial results
Reality
The ideal future
• The average bill is about
300 - 400 rub now
• Daytime about 600-800 rub
• Nighttime about 900-1500
rub
Because of narrow range
desserts and coffee
By collaboration with our
pastry we can create very
interesting and tasty desserts

7.

Lounge bar
should be the
favorite place for
our guests.
comfortable
interesting
high quality
staff
friendly
atmosphere
uniquness

8.

TO GO service
Experience of our
colleagues from other
park inn hotels
And our version. I think
it's not hard to be better

9.

What people say about definition "lounge bar"
A bar found in a PUB which is typically much better furnished than the
PUBLIC BAR and is therefore a bit more expensive for the same brew. This
portion of the PUB will probably have carpeting and chairs. Historically,
this was reserved for the upper class. This may also be known as a
SALOON BAR.
In Ireland its a pub. On one side theres the small bar area where all the
men meet up to chat and have a few pints. The lounge is normally
separate. It's larger and has comfortable seats and chairs with tables. It
was originally designed with the idea that women who came out with
their menfolk could have somewhere to sit in comfort and chat, away
from the men. Nowadays everyone drinks in both the bar and the lounge
and the name still sticks but the idea is a lot older.
It is a place which is more upscale which serves not just hard liquor, but
cocktails and also they may have an good wine menu. The place is not a
pickup joint or a place to get drunk like a bar. I guess you can compare it as
a bar is like a barber shop while a lounge bar is a full service salon

10.

So we need to be like they think

11.

12.

We can turn the usual in attractive
and beautiful

13.

We can be memorable

14.

Imagine that...
The dessert will cost
about 350 rubles,
and a cup of unusual
coffee 300 rubles,
the average check
per guest will
increase

15.

Our guests are able to pay money for
good service. We should give them an
opportunities to spend theirs money.
So our service should be such a
treasure

16.

Cocktail parties
If you can remember
we already have had
the experience
But we can make them
permanent as
entertainment for the
night time

17.

Samples
Simple
waywith
to getcocktails
a profit is making
some commercial wiles.
We can offer special cocktail menu
which will include our bests. But they
will be too small to be enough. So it
means that guest will order it again
or full-size cocktail. It will bring us
profit.
The average cost of such a set
will be about 600 rub
In the nighttime guest can
spend more than in the
morning by tasting the new
cocktails
600+600+....

18.

Advertising
Advertisement lounge bar should be placed
everywhere
o on screens in the halls of the hotel
o include it in the video in room when the TV is
turned on
o use advertising in elevators
o in social networks

19.

Thank you for attention!