Kia Y2017 BTL promotions and activations

1.

2017 FIFA Confederations Cup
Y2017 ANNUAL BTL PROMOTIONS AND ACTIVITIES

2.

CONCEPT 2
Advanced option. The stand is facing visitors’ main flow. Two car and two activations of
different types. Activations approach is similar to previous concept.
Design inspired by Kia car’s elements.

3.

COMMERCIAL DISPLAY > CONCEPT #2 > BACK SIDE
FOOT GOLF. YOU SHOULD TRY IT!
Kiсk the ball "ACCURACY IS YOUR
BEST FRIEND"
Photo activation "CREATE
YOUR OWN FAN CAR
STICKER"
Photo activation
FAVOURITE TEAM –
FAVOURITE CAR
Photo activation "HAVE FUN,
DON'T CARE OF COOL PHOTOS"

4.

COMMERCIAL DISPLAY > CONCEPT #2 > SCHEME

5.

COMMERCIAL DISPLAY > CONCEPT #2

6.

COMMERCIAL DISPLAY > CONCEPT #2

7.

COMMERCIAL DISPLAY > CONCEPT #2

8.

COMMERCIAL DISPLAY > CONCEPT #2 > BACK SIDE

9.

COMMERCIAL DISPLAY > CONCEPT #2 > BACK SIDE

10.

COMMERCIAL DISPLAY > CONCEPT #2 > BACK SIDE

11.

THANK YOU!