Project report " Активиа 14 дней"

1. Project report " Активиа 14 дней" April-May 2015

Project report " Активиа 14 дней"
April-May 2015

2. Key indicators

Attendance 1.04 - 31.05
76 449 - visited the site
14 649 - logged in to the
program
press “Розпочати програму”
10 825 - participated in the
program
382 - finished the
program completely

3. Experts & Prizes

Experts & Prizes
Attendance 1.04 - 31.05
Prizes
25 – cosmetic sets
25 – certificates
Questions to Experts
173 - coach of healthy nutrition
133 - fitness coach
60 – ‘optimism’ coach

4. Social Networks Support

Total number of posts:
FB, VK, OK - 24 (each network).
VK and FB:, OK The most popular posts
were about the gifts and about events . Less
popular - inspiring posts and about
Monpasie

5. Traffic

MANAGING DIGITAL

6. Summary of attendance (April-May 2015)

-session
-logged in to the program press «Розпочати програми»
Users: 76,449 - the number of unique users who visited the site. 10 825 - participated in the program . 8 273 – new users
Avg. Session Duration: about 2 minutes, which is normal.
Bounce rate: 57.29%, which may indicate the high interest of users.
New users - about 70%, which means that a large number of new users visiting site.

7.

Conclusions
• Social networks (paid media) are sources, which provide the most qualitative and
convertible traffic
• Average time on site is about 2 minutes
• Core of target audience is women living in Kiev, who use use Google Chrome and
Windows.
• Conversion rate (visitors to logins) - 19%; Conversion rate (visitors to participants) –
14%, only 3,5% of the total number of participants completed the program.