Creation of a regional political talk-show

1.

Creation of a regional political talk-show (case study
in television program “Sevastopol decides”)
Katerina Brega
Undergraduate in media communication

2.

The relevance of the research.
Although there is a lot of information about creation of
the talk shows on national TV, there is a lack of
knowledge about the strategies of a talk show
development for regional TV broadcasting. In
addition, there is a request for regional TV talk shows
by local audience:
• 43% of viewers are dissatisfied with information
which is not explained or discussed on the
Sevastopol television.
• 17% of viewers complain on the lack of
entertaining content on Sevastopol TV channels.

3.

• The object of the research – political talk-show on the
regional broadcasting.
• The subject of the research – creative and technical
instruments for creation of a regional political talk-show
for television.
• The purpose of out study – to develop a strategy of a
creation of a successful regional political talk-show for
television broadcasting.

4.

The empirical basis of the study was the scripts of talk show
“Sevastopol decides”, statistics (TV ratings of Sevastopol television
channels), Mediascope studies, “Sevastopol decides” episodes.

5.

Talk show is a television or radio
show in which various topics are
discussed informally and listeners,
viewers, or the studio audience are
invited to participate in the
discussion.

6.

Political talk shows are all characterized by informal and unscripted
discussion. Political talk shows are constructed as spontaneous and
informal but are in fact rigidly structured. It is claimed that they offer a
space for political commentary that allows audiences to form their own
political views, but critics claim that political talk shows do not inspire
healthy political debate and instead focus on trivial matters.

7.

Sevastopol TV
channels:

8.

9.

The concept of the talk show:
“Sevastopol decides” is a political talk show where the host together with experts
discuss actual Sevastopol problems (ecology, transport, housing and communal
services, etc). The broadcasting is everyday live on air. The discussion is based on
controversial opinions of political antipodes.
The program is interactive and involves a lot of social media means (review of the
comments and posts in social networks, digital polls, etc).

10.

11.

ВЕД
The hosts of “Sevastopol
Decides” show

12.

Date
Topic
Audience coverage
15.08.2019
Sevastopol – metropolis
5 404
16.08.2019
Transport
6 166
19.08.2019
Housing and communal services
5 492
20.08.19
The silence law
6 077
21.08.2019
Houses-killers
5 779
22.08.2019
People with disabilities rights
5 583
23.08.2019
Elections
5 651
26.08.2019
A tree or a life?
4 947
27.08.2019
Manipulation of a choice
4 768
28.08.2019
Professional civil activists
6 034
29.08.2019
Garbage occupation
5 000
30.08.2019
The parties programmes
6 372
02.09.2019
The development of Balaclava and
6 356
Inkerman
03.09.2019
04- 05.
09.2019
Health care
5 751
Elections
8 960
The most popular episodes are devoted
to social problems (housing and
communal service, transport, etc).

13.

14.

The audience share (%)
1
0,9
0,8
0,7
0,6
0,5
0,4
0,3
0,2
0,1
0