Burberry British Heritage

1.

Burberry
British Heritage
Korolev Max
31a3k

2.

Burberry
Burberry is a British luxury
fashion house headquartered
in London, England.
It currently designs and
distributes ready to wear,
including trench coats (for
which it is most famous),
leather goods, footwear,
fashion accessories, eyewear,
fragrances, and cosmetics.
Classic Burberry logo

3.

Burberry
Established in 1856 by Thomas
Burberry, originally focusing on
the development of outdoor
attire, the house has moved into
the high fashion market.
Thomas Burberry is also known
as an inventor of gabardine, a
tough, tightly woven fabric.
Gabardine made its public
appearance in 1879 when it was
introduced by Burberry Clothing.

4.

Burberry
The first London shop opened in the Haymarket, in
1891. Burberry was an independent familycontrolled company until 1955, when it was
reincorporated.

5.

20th century
In 1901, the Burberry Equestrian Knight logo was
developed containing the Latin word "Prorsum",
meaning "forwards", and later registered it as a
trademark in 1909.

6.

20th century
In 1911, the company became the outfitters for
Roald Amundsen, the first man to reach the
South Pole, and Ernest Shackleton, who led a
1914 expedition to cross Antarctica. A Burberry
gabardine jacket was worn by George Mallory
on his attempt on Mount Everest in 1924.

7.

20th century
Adapted to meet the
needs of military
personnel, the "trench
coat" was born during
the First World War due
to its being worn by
British officers in the
trenches. After the war, it
became popular with
civilians.

8.

20th century
The Burberry check has
been in use since at
least the 1920s,
primarily as a lining in its
trench coats.

9.

21th century
Between 2001 and 2005, Burberry
became associated with "chav" and
football hooligan culture. This change in
the brand reputation was attributed to
lower priced products, the proliferation of
counterfeit goods adopting Burberry's
trademark check pattern.
The association with football hooliganism
led to the wearing of Burberry check
garments being banned at some venues.
Fortunately, management changes let
the company to turn around the chav-like
reputation.

10.

21th century
Nowadays Burberry is rather popular fashion
brand, which doesn’t focus on trench coats only.
Burberry is well known for their minimalistic and
preppy-looking clothes, footwear, fashion
accessories, eyewear, fragrances, and cosmetics.

11.

21th century

12.

Russian chavs and Burberry
However, in Russia Burberry is still associated with
hooligans and chav «culture».

13.

Thank you for your
attention!