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Generations
1. GENERATIONS
1. Baby boomers (1945-1960)2. Generation X (1961-1980)
3. Generation Y (1981-1995)
4. Generation Z (1996-2004)
5. Generation A (2010-2020)
2. BABY BOOMERS
• Generation of baby boomers born after 2ndWorld War, lived through Cold War and
post-war boom.
• People were trying to return to the old
order. Those people weren’t concerned
about brands, but about price and quality.
People got information from newspapers
and magazines. Signature product of this
generation is TV.
3. GENERATION X
• Generation X is the generation of freedomand technologies. People born at the end of
Cold War, fall of Berlin Wall and the
collapse of of USSR. Generation is is
generation of technical progress:
appearance of personal computers, push
button phones. From that period people
became work-life balanced. They became a
bit more conscious about what brand they
buy, but still that wasn’t the main factors,
price and quality still was the criteria of
buying products. People gained in fror
Marion from TV.
4. Generation Y
Generation Y is a generation of PlayStation, tvshows and appearance of social media. After all,
these people will maturely see 9/11 and invasion of
Iraq. Signature products of this generation are tablet
and smart phones. Those people wanted freedom,
that’s the reason why they became more brand
conscious. Newcomers became hot names and
everything that was before came out of style.
Companies struggled to build loyalty among teens.
Brands were tumbling as they sinked in popularity.
Celebrities became a huge part of marketing
products and since that time. Companies faced a
wall of cynicism and distrust. To break through this,
marketers were making their campaigns more subtle
and more local. They didn’t really care about names
and were cynic. They had substantial financial
responsibility and practical worldview.
5. GENERATION Z
Generation Z are people looking for stability. They lived duringeconomic turndown, Arab spring and energy crisis. These people are
digital natives as well as the next generation.
Generation Z’s most impressive innovations are: google glass,
Graphene, nano-computing and 3D-printing. This generation is very
brand conscious, they are worried about names, producing brands.
That’s the reason why companies attract famous people to advertise
their brands. This generation is not really concerned about price, but
about how it looks and if it’s popular, quality is only second criteria.
The only trustable source of information is internet.
6. GENERATION A
Generation A doesn’treally differ from
previous, but the only
thing changed is that
generation A is more
attached to gadgets.
They are also brand
conscious and
concerned about
brands. Since this
generation is too
young, we can’t study
it at all.