1.20M
Категория: МаркетингМаркетинг

Listen to your heart

1.

PROJECT : LISTEN TO YOUR HEART
Level_5
Alina Zaikina
Vera Usataya

2.

MARKET ANALYSIS
Populatity of Leading Brands
Traditional Stethoscopes
Littmann
ADC
Available in the market
Available price
Electronical Stethoscopes
MDF
Welch
Allyn
Omron
Littmann
Eko
Thinklabs
Available in the market
High price

3.

Brand strategy
Hear more of what you need
to hear
Brand strategy
The most versatile digital
stethoscope
Brand strategy
The smallest, most powerful
stethoscope in the world
Price
Price
230 - 280 $
270 - 290 $
420 - 570 $
Features
Features
Features
Price
Record and save patient sound
tracks
Transmit sounds via Bluetooth
Eliminate 85 % of noise
Bluetooth adaptor
not compatible
with Apple
Educational App
Audio amolification
7 levels for listening comfort
Digital and Analog mode
Rechargeble
Free Eko Mobile
App
Portable
Fits in the palm of your hand
Rechargeable Energy Source
( lithium batteries )
Record and vizualize heart
sounds on your iPhone
Edit, save and email info
Thinklabs iMurmur
App

4.

TARGET AUDENCE
Product for medical use
After examination, the doctor may give
stethoscope for temporary home use

5.

FUNCTIONS
• Suitable for pediatric use
• Checking the current status of heart
• Mesure the heart beat of unborn baby
• Giving opportunity of health self-test 24/7
• Transfering data to the app
FEATURES
• Easy to use
• Evailable to everyone

6.

IDEA DEVELOPMENT

7.

DEVELOPMENT

8.

ERGONOMIC SHAPE

9.

ERGONOMIC SHAPE

10.

CHARACTERISTICS
FEATURES
45 mm
• Wide frequency microphone
• Adaptive Audio Filtering
POWER
• Micro - USB
DATA
• Bluethooth
• wi - Fi
85 mm

11.

MODELING
Stethoscope with
Additional Heads
Metal platform for storage
3 cm
4 cm
5 cm

12.

CONSTRUCTION
Plastic body
Magnet
Membrane head
Headphone jack
USB
Light indicator
On / Off

13.

TECHNICAL
Headphone jack
USB
PCB
Magnet
Magnet

14.

TECHNICAL
Acoustic Sound Hole
PCB

15.

TECHNICAL
Jack
Wires
Edge
On / Off
ASSEMBLY

16.

PRINCIPLE OF WORK
Rotate
to activate

17.

PRINCIPLE OF WORK

18.

FINAL MODEL

19.

20.

21.

APP
Description of sound
Diagram of sound morphology
Shows where to listen
Clinical notes
Associated pathology
Online consultation
Transfering data to
the app
English     Русский Правила