Modern japanese art as a manga media phenomenon

1.

MODERN JAPANESE ART
AS A MANGA MEDIA PHENOMENON
MARGO TOKARAVA

2.

Anime
Japanese animation. Most
of the direct anime
production is designed for
teenage and adult
audiences and has a high
level of popularity both in
Japan and around the
world.

3.

I. MODERN JAPANESE ART AS A MANGA MEDIA
PHENOMENON
• The problem of defining the phenomena of anime
and manga in the field of scientific research
• The manga media phenomenon and its ecosystem
Manga media as a system of manifestation of world
popularity
II. MANGA AND ANIME PHENOMENA
• The history of manga and anime concepts in Japan
Manga and anime as the basic components of
popular culture in Japan
III. MANGA AND ANIME AS A SYSTEM FOR CREATING
A VIRTUAL SPACE IN JAPAN
• Japanese virtual or imaginary space
• Ways of spreading manga media as a concept of
Japanese virtual space

4.

I. MODERN JAPANESE ART AS A MANGA MEDIA
PHENOMENON
• The problem of defining the phenomena of anime
and manga in the field of scientific research
• Written by Japanese for Japanese
• ”Funo-naka-de” principle
• The manga media phenomenon and its ecosystem
• “Media mix” strategy — franchising toys and
characters
Manga media as a system of manifestation of world
popularity
• Streaming platforms:
Crunchyroll, Netflix, Shueisha
II. MANGA AND ANIME PHENOMENA
III. MANGA AND ANIME AS A SYSTEM FOR CREATING
A VIRTUAL SPACE IN JAPAN

5.

I. MODERN JAPANESE ART AS A MANGA MEDIA
PHENOMENON
II. MANGA AND ANIME PHENOMENA
• The history of manga and anime concepts in Japan
• The beginning in the 20s of the twentieth
century
• 1946 — Taezuka Osamu, “The New Treasure
Island”
• 2010s — Information manga
Manga and anime as the basic components of
popular culture in Japan
• Shojo
• Shonen
• Web-manga
III. MANGA AND ANIME AS A SYSTEM FOR CREATING
A VIRTUAL SPACE IN JAPAN

6.

I. MODERN JAPANESE ART AS A MANGA MEDIA
PHENOMENON
II. MANGA AND ANIME PHENOMENA
III. MANGA AND ANIME AS A SYSTEM FOR CREATING
A VIRTUAL SPACE IN JAPAN
• Japanese virtual or imaginary space
• a wide range of existing genres: horror,
melodrama, comedy, science fiction, adventure
and drama
• the first wave of subtitled animation began to
spread overseas about 40 years ago
• 2003 — “Spirited Away” by Hayao Miyazaki
became an Oscar laureat
• Ways of spreading manga media as a concept of
Japanese virtual space
• Anime-festivals and cosplay culture
• World Cosplay Sammit
• Higan in Belarus

7.

The results of the study of the festival participants on the territory of Belarus
Gender distribution
— male
— non-specified
— female
Age distribution
— 35+
— 26-35
— 19-25
— 16-18
— less than 16

8.

The results of the study of the festival participants on the territory of Belarus
How long do you
participate in festivals?
— more than 5 y.
— 4 years
— 3 years
— 2 years
— 1 year
— less than 1 y
What is your the most
frequent nomination?
— non-participant
— street fashion
— solo defile
— group defile
— chibi-defile
— karaoke
— handmade

9.

The results of the study of the festival participants on the territory of Belarus
Would you describe as ‘fair’ the pricequality ratio on the festival?
— Yes
— No
Would you or your team like to participate on an
alternative festival in Belarus?
— No, my team no
— Yes, my team no
— No, my team yes
— Yes, my team yes

10.

In conclusion:
• The existing festivals of Japanese culture on the territory
of Belarus can be defined as effective and necessary
• The method and level of their organization are moderate
• The festival tradition in Belarus, including the festivals
based on cultural elements, is well developed
• Due to such festivals, the culture of a foreign country can
freely exist and coexist in the culture inherent to the
country.
• The potential of the Belarusian space is high for any kind
of organization of festival venues, as well as events
dedicated to a particular culture