2.02M
Категории: МаркетингМаркетинг ИнтернетИнтернет

Guide for freelancers

1.

How to post ads correctly

2.

What is
?
• YANGO partner is a ride-hailing service that gets people where they
want to go quickly, safely, and affordably.
YANGO partner isn’t taxi company.
• YANGO partner doesn’t have it’s own drivers and cars. You must use
“partner’s car” or “partner’s driver”
• You cooperate with YANGO partner (not YANGO) that’s why you must
always say that you represent YANGO partner, not YANGO.

3.

• Indicate the maximum amount of earnings per day and add the preposition
‘up to’:
Ghana up to 375 cedi
Ivory Coast up to 50.000 CFA
Senegal up to 42.000 XOF
Cameroon up to 29.000 CFA
Angola up to 42.000 AOA
• Use such expressions as ‘search for drivers’, ‘search for a car’
don’t use ‘hiring drivers’

4.

Don’t write that you are directly from YANGO.
You cooperate with YANGO partner (not YANGO) and you can state this in
your communication.
You CAN’T write that you are from YANGO team.
Don’t use the YANGO logo without the word ‘partner’
Don’t use old photos of branded cars. In order to receive actual photos of
branded cars, contact your team leader

5.

Don’t use possessive pronouns like ‘our’, it might confuse the driver (see point one)
Don’t indicate the minimum amount of earnings the driver may have
Don’t use word ‘private driver/private owner’.
We address a potential driver as just a ‘driver’, a ‘taxi driver’, a ‘professional driver’
or ‘a person who owns a car and seeks to earn money with its help’
Don't write "Work for YANGO " in the ads

6.

Mistakes:
• YANGO Senegal should be replaced with YANGO's partner
• Senegal can be omitted again, because there’s «Dakar»
mark in the picture
• YANGO does not hire, and even YANGO's partner
might not hire, but does SEARCH for drivers
• We don’t use the word ‘private owner’, we define them
as people with a car who want to earn money

7.

As you can see, we took into
account all the mistakes and
made a proper ad

8.

Mistakes:
• The wages should not be claimed
precisely, we indicate only the possible
maximum earnings
• We do not use the YANGO logo without
the word «partner»

9.

Using the word «partner»
with YANGO is one of the most important
things when you are posting an ad
English     Русский Правила