Auction Ads Creative Workshop Hyper-Casual Games

1.

Usage rights:
Most videos used within this deck are
approved for external usage. However,
please pay attention to specific usage
rights in the notes section on the slides
and adjust accordingly where needed.
Auction Ads
Creative
Workshop
Hyper-Casual
Games

2.

Auction Ads Creative Playbook Auction Ads Basics
TikTok Auction
Ads appear in our
unique “For You”
feed
Just like all videos in the “For You “ feed,
Auction Ads are:
Sound On
Vertical, Full Screen
Auto Play
Users can engage from like, comment,
share.
• Avoid using Misleading Button /
Function

3.

Creative Safe
Zone*
• For "App Install" ads, the
"Download Card" will appear
after 9 seconds, shown below.
Please note that if the video is
less than 9 seconds long, the
card will not appear.
• We recommend making sure that
all your important text or
graphics from the video are
located outside of the "Download
Card" area to avoid getting
blocked.
* Related to 540px X 960px

4.

CREATIVES SHOWCASE
December – Hyper-Casual Games
Creatives
TikTok US
CTR*CVR
CTR 4.38%, CVR 73.53%
CTR 4.8%, CVR 54.27%
CTR 3.37%, CVR 43.96%

5.

CREATIVES SHOWCASE
December – Hyper-Casual Games
Creatives
TikTok JP
CTR*CVR
CTR 1.8%, CVR 55.82%
CTR 1.49%, CVR 38.79%
CTR 0.85%, CVR 7.08%

6.

CREATIVES SHOWCASE
December – Hyper-Casual Games
Creatives
TikTok UK
CTR*CVR
CTR 2.14%, CVR 27.8%
CTR 0.98%, CVR 27.8%
CTR 1.29%, CVR 39.85%

7.

CREATIVES SHOWCASE
December – Hyper-Casual Games
Creatives
TikTok RU
CTR*CVR
CTR 1.52%, CVR 44.94%
CTR 2.01%, CVR 35.27%
CTR 1.1%, CVR 49.34%

8.

CREATIVES SHOWCASE
December – Hyper-Casual Games
Creatives
Pangle JP
Top Spend
CTR 5.77%, CVR 0.43%
CTR 11.29%, CVR 4.36%
CTR 6.18%, CVR 12.08%

9.

Thank you