How Instagram Absorbed WhatsApp

1.

How instagram
absorbed whatsapp
Presentation by Max Trofimov

2.

Content
1. WhatsApp's History
2. The first rumors about the
purchase
3. When did it happen (and for
how much)))
4. Conditions of the deal
5. Consequences for companies
(and for the whole world))

3.

WhatsApp History
"No advertising! No games! No tricks!" — this is the
principle that helped a small messaging application
to bypass such giants, as iMessage, WeChat,
Facebook Messenger, Snapchat.

4.

WhatsApp Inc. was incorporated in California
on February 24, 2009. The name was chosen
because it is consonant with the question
What's up ("How are you?"), which
corresponded to the idea of statuses.

5.

The first rumors about the
purchase
Rumors that Zuckerberg was interested in
WhatsApp began back in December 2012. Then
the possible acquisition of the messenger by the
social network was reported by the online
publication TechCrunch, citing anonymous
sources.

6.

When did it happen
(and for how much)))
The shocking news of the morning of October 6,
2014 was the purchase of the most popular mobile
chat application, WhatsApp, by the social network
Facebook. The transaction amount was $19 billion,
or $42 per user.

7.

Conditions of the deal
Under the terms of the deal, Koum
received a seat on Facebook's
board of directors.
According to the terms of the deal,
WhatsApp is being bought for 7.9%
of Facebook shares in the amount
of $12 billion and $4 billion in cash.
Over the next four years, WhatsApp
employees will also receive a
limited stake worth $3 billion

8.

Consequences for
companies (and for
the whole world))
Instagram Facebook has been able to unite
the communities of users of these services by
absorbing WhatsApp and Instagram, Isabel de
Silva explained. She stressed that such
transactions allow the dominant company to
occupy the entire ecosystem, which makes it
impossible for competitors to appear

9.

Thank You!