Категория: МаркетингМаркетинг

Hotel Chain



HOTEL CHAIN is a group of hotels which
belong to the same company or owner,
or are associated in some way


Hotel chain is an enterprise that administrates,
through a unique management a number of
hotels located in different areas. They can be
total or partial owners of the hotel and they
manage their administration, marketing and
promotion. The global hotel industry is
dominated by hotel chains. It is about a third
(over 5 million) of world hotel rooms were
controlled by to 300 hotel chains and 3.9 million
hotel rooms were controlled by the top ten hotel


The world top 15 hotel chain companies in the most countries
(2007) are InterContinental Hotel Groups (IHG), Starwood
Hotels and Resorts Worldwide, Accor, Hilton Hotel Corp., Best
Western International, Carlson Hospitality Worldwide, Marriott
International, Wyndham Hotel Group, Golden Tulip
Hospitality/THL, The Rezidor Hotel Group, Global Hyatt Corp.,
Choice Hotel International, Club Mediterranee, Four Season
Hotels and Resorts, and TUI AG/TUI Hotels and Resorts. In
2008, there are not so many changing of the position, but TUI
AG/TUI Hotels and Resorts not in the top 15 list. The position
was replaced by Fairmont Raffles Holdings International in the
14th position and Four Season Hotels & Resorts in the 15th
position (Strauss, 2007; Gale, 2008).


Marriott International, Inc. (NASDAQ: MAR) is an American
diversified hospitality company that manages and franchises a broad
portfolio of hotels and related lodging facilities. Founded by J. Willard
Marriott, the company is now led by his son, Executive Chairman Bill
Marriott and President and Chief Executive Officer Arne Sorenson.
Marriott International has more than 4,087 properties in over 80
countries and territories around the world, over 697,000 rooms (as of
July 2014), and additional 195,000 rooms in the development
In June 2014, Marriott International opened their 4,000th hotel, the
Marriott Marquis in Washington, D.C.[5]
On November 16, 2015, Marriott said it would purchase Starwood
Hotels and Resorts Worldwide for $12.2 billion. The deal would create
the world's largest hotel company.[6]


Marriott brands
Signature brand
Marriott Hotels & Resorts
Delta Hotels
BVLGARI Hotels & Resorts
JW Marriott Hotels & Resorts
The Ritz-Carlton at LA Live, Los Angeles
Newly opened J.W. Marriott at LA Live
A Fairfield Inn & Suites in Lake Buena Vista, FL
AC Hotels by Marriott Autograph Collection
Renaissance Hotels
JW Marriott Desert Springs in-door Boat Parking
Select-service lodging
Courtyard by Marriott
Fairfield Inn by Marriott
Protea Hotels
SpringHill Suites by Marriott
MOXY Hotels
Destination entertainment
Gaylord Hotels
Marriott Vacation Club
Extended-stay lodging
Residence Inn by Marriott
TownePlace Suites by Marriott
Marriott Executive Apartments
Conference centers:Marriott Conference Centers


Renaissance Hotels is a worldwide brand of hotels
and resorts.
The brand is owned by Marriott International and
many Renaissance Hotels are managed by
Marriott; however, some are operated under a
franchise license. Renaissance Hotels, Resorts
and Suites cater to an upmarket segment of the
traveling public. While initially acquired by
Marriott as a secondary-brand, in recent years
Renaissance has been promoted to a primary


Marriott's Renaissance brand initially started as a
small chain, with limited offerings in remote areas.
However, as Marriott has decided to expand their
"lifestyle" collection, including the Renaissance
brand, the hotels can be found in over 50 locations
throughout the United States including Los Angeles,
Cleveland, New York, Palm Springs, Seattle, Dallas,
Albany, Baltimore, Austin, and Orlando


Kempinski Hotels S.A. is an international hotel chain
founded as the HotelbetriebsAktiengesellschaft in Berlin, Germany, in 1897,
which makes it Europe's oldest luxury hotel group.
The Corporate Office is located in Geneva,
Switzerland. Thailand's Crown Property Bureau (CPB
Equity Co. Ltd) has the majority holding in the
group. Kempinski Hotels currently operates 75 fivestar hotels in 30 countries. Kempinski is a founding
member of the Global Hotel Alliance (GHA), the
world’s largest alliance of independent hotels.


Kempinski Hotels currently manages a total of 75 five-star hotels in
over 30 countries. This range is continually extended by the addition
of new hotels in Europe, the Middle East, Africa and Asia. The
portfolio includes historic grand hotels, city hotels, resorts and
residences. As well as famous names, such as the Hotel Adlon in
Berlin, the Emirates Palace in Abu Dhabi,
the Taschenbergpalais in Dresden, or the Çırağan Palace in Istanbul.
Kempinski is also a founder member of the hotel network Global
Hotel Alliance (GHA), which is active worldwide.
With the exception of the Hotel Vier Jahreszeiten in Munich, which
belongs to the group, and two hotels with leasing contracts (the Hotel
Adlon in Berlin and the Grand Hotel des Bains in St. Moritz),
Kempinski Hotels is currently targeted mainly at the management of
luxury hotels.


The origins of the brand date back to 1933,
when Harvard classmates Ernest Henderson and Robert
Moore purchased the Continental Hotel in Cambridge,
Massachusetts. In 1937 they purchased the Standard Investing
Company and made it the company through which they ran their
hotels. Their second hotel, and the first as part of the new company,
was the Stonehaven Hotel in Springfield, Massachusetts, a converted
apartment building they purchased in 1937. The chain got its name
from a third hotel the pair acquired in Boston, which already had a
large lighted sign on the roof saying "Sheraton Hotel" that was too
expensive to change. Instead, Henderson and Moore decided to call
all their hotels by that name.



Holiday Inn is a multinational brand of hotels, which
are part of the LSE-listed InterContinental Hotels
Group. Originally a U.S. motel chain, today it is one
of the world's largest hotel chains, with 435,299
bedrooms in 3,463 hotels globally hosting over 100
million guest nights each year.[2][3] The hotel chain is
based in three cities: Atlanta, London and Rio de


Holiday Inn – This is the most recognizable tier of service. There are two
distinct types: high-rise, full-service plaza hotels and low-rise, full-service
hotels. The former also included many high-rises with round, central-core
construction, instantly recognizable from the 1970s. Both offer a restaurant,
pools at most locations, room service, an exercise room, and functional but
comfortable rooms.
Holiday Inn Hotel & Suites – The properties offer all the amenities and
services of a regular Holiday Inn but consist of rooms mixed with suites.
Holiday Inn Resort – The properties also offer all the amenities and services
of a full-service Holiday Inn; resorts are considered a more of an advertising
branding than a completely different brand. Most Holiday Inn Resorts are
located in high-leisure-tourism markets.
Holiday Inn Select – These upper-range full-service hotels cater to business
travelers. In 2006 it was announced that Holiday Inn Select hotels would be
discontinued. Existing hotels may continue to operate under the Holiday Inn
Select flag until their existing license expires, however many are converting to
Crowne Plaza or regular Holiday Inn hotels, with no further marketing or
advertising based around the "Select" moniker. Several Select hotels still
remain as of 2014.


Holiday Inn Sunspree Resorts (officially named SunSpree) – The
properties were in resort areas with full-service amenities and deluxe
service. These are typically very large properties. The Holiday Inn
SunSpree Resort in Montego Bay, Jamaica is the only hotel that still
retains the moniker; others were incorporated as Holiday Inn Resorts.
Holiday Inn Club Vacations – These are resorts aimed at families and
are only based in the U.S. The accommodations are mostly villas and
Holiday Inn Garden Court – The properties exist only in Europe
and South Africa and are designed to reflect the national culture.
Holiday Inn Express – The properties are smaller versions of Holiday
Inn hotels with fewer amenities and services. They are very similar to
competitors like La Quinta Inn and Hampton Inn in which they appeal
to middle class customers.


Hilton Worldwide Holdings,
Inc. (formerly, Hilton Worldwide and Hilton
Hotels Corporation) is an American
globalhospitality company that manages and
franchises a broad portfolio of hotels and
resorts. Founded by Conrad Hilton in 1919, the
corporation is now led by Christopher J.


Many of Hilton's properties are franchised to independent operators and
companies. This business practice has proven successful in rapidly expanding
the various Hilton brands to markets all over the United States. Franchisees
must follow strict brand standards in order to maintain a licensing agreement
with Hilton Worldwide. The Hampton Inn brand is virtually 100% franchised
with the minor exception of a few properties that are corporate managed for
various reasons. All franchised hotels are regularly inspected by a Quality
Assurance Team to enforce brand standards and consistency.
The practice of franchising is popular within the hospitality industry among
most major hotel chains, especially among smaller brands with a fair number
of locations which are not feasible to be corporately owned and managed by
the company. Competitor companies, such as Marriott
International and Starwood, follow a similar business model that focuses on
franchising as a rapid expansion method.
Most of Hilton's flagship properties, airport properties, and largest resorts,
however, are corporately managed.


Le Méridien is an upscale, design-focused international hotel brand
with a European perspective, formerly headquartered inFrance and in
the United Kingdom. It is owned by Starwood Hotels & Resorts
Worldwide, and has a portfolio of 100 hotels in over 40 countries
The Le Méridien brand was established in 1972 by Air France "to
provide on a home away from home for its customers." The first Le
Méridien property was a 1,000-room hotel in Paris — Le Méridien
Etoile. Within two years of operation, the group had 10 hotels in
Europe and Africa. Within the first six years, the number of hotels had
risen to 21 hotels in Europe, Africa, the French West
Indies, Canada, South America, the Middle East and Mauritius. By
1991, the total number of Le Méridien properties had risen to 58. In
2011, Le Méridien opened up its 100th hotel in Coimbatore, India.
English     Русский Правила