«Lego Group» Company

1.

Presentation of the «LEGO GROUP»
company

2.

Mission
Media contact: Andrey Boronenko email: Lego Group prides itself on its mission,
[email protected]
Tel: +49 (0)89 45 346 255 bringing joy to all its consumers,
developing imagination and creativity in
Lego Group
people, maintaining the quality of its
Who we are
products, and trying to become a more
Lego Group is a company that has been producing various sets
environmentally friendly company.
of constructors for
lego group backgrounder
many years. This company monitors the quality of its products
and releases a large
number of new projects every month.
Histori of lego.group
The company was founded in 1932 in Denmark, in the city of
Bindlund, by Ole
Kirk Christiansen. Previously, the company produced wood
products: tables,
chairs, and even coffins. The company was going through a lot of
problems, fires,
war, poverty, but thanks to the strength of the founder’s spirit, it
rejoiced all the
time. She had very few employees and only one machine for
processing wood. But
over the years, the company has become well-known and has
maintained its
quality.
Conclusion
The Lego company is an old player and the
leader of the plastic constructor
market, remaining true to its ideals and loyal
to it audience.
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3.

LEGO group
Fact Sheet
Who we are
Our company was founded in 1932 and has been
bringing joy to children and
adults ever since. Our company is one of the market
leaders in the field of plastic
construction kits. Our headquarters is located in
Billund, Denmark and operates a
wide range of production facilities almost all over the
world.
Mission
Our mission is to give people positive emotions, to
promote the development of
children’s imagination and of course to remain
committed to their ideals of quality
and care for the environment. We will continue to
strive for more environmentally
friendly production methods.
Markets
We are a company providing a wide range of products
and services: plastic toys,
construction kits for all ages, clothing and various
accessories, video games and
applications, amusement parks
product offeriNgs
Sets for various franchises, accessories for eyeryday
use, mugs, watches in the
form of favorite characters, stylized sensel goods
SERVICES
On the LEGO.com website, customers can see the list
of all our sets, choose and
order new items, learn about the history of our
company, find where the nearest Lego land is Iocated.
Major brands
LEGO GROUP
Employee
LEGO GROUP employs approximately 6800 people
worldwide.
Web site www.lego.com/ru-ru
Phone: +49 23 00 62 20
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4.

Position on the entertainment industry and how to
maintain leadership.
Today, Lego Group is the market leader in plastic
construction sets. This position
has been formed thanks to many years of history, high
quality products and loyalty
to certain ideas. Lego has long been releasing sets for
various franchises and
developing its own, which allows it to be a leader. Many
companies in the industry
strive for the same quality and success. The
competitiveness of the company lies in
the fame of the brand with rich history, a large number of
products released and,
of course, in the quality of the product.
However, at present, the company’s position may be
shaken, because:
1. The company stopped deliveries of its goods to Russia,
which caused a huge
disappointment among the fans. In addition, this is the
loss of a huge sales market.
2. The company has a large number of clones, these are
various companies from
China that create both low-quality and unique sets, often
more unique than LEGO
products.
However, at present, the company’s position may be shaken,
because:
1. The company stopped deliveries of its goods to Russia, which
caused a huge
disappointment among the fans. In addition, this is the loss of a
huge sales market.
2. The company has a large number of clones, these are various
companies from
China that create both low-quality and unique sets, often more
unique than LEGO
products.
3. The company has a certain policy regarding the display of
weapons, therefore
depriving itself of a large number of franchises, unlike its main
competitor
«MEGA BLOKS».
However, the company continues to grow and remain competitive
as it constantly
develops different lines of business, develops new types of
products, listens to the
wishes of the fans and strives for to global approval. So the
company is not only
obsessed with plastic sets, but also develops in the field of
entertainment, computer
games, films and amusement parks, strives to reduce emissions of
harmful
substances into the environment, created the special project
«LEGO IDEAS» where
fans can exhibit their work and later see them in complete sets.
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5.

MEDIA ADVISORY
For July14, 2011
FOR IMMEDIATE RELEASE
CONTACT: Michael McNally
Phone: +1-860-763-6731
E-mail: [email protected]
WHAT: Summer, it's time to get out with your family and visit an
interesting place, such as new Legoland. Very soon there will be
the opening of legoland in the state of Florida. The owners of the
Lego Company will be present at this event, they will open the
park, make a speech and give a start to various entertainment
programs.
WHEN: Thursday July 14, 2011
WHERE: Polk County, Winter Haven, Florida
WHO: Jorgen Vig Knudstorp (CEO)
Niels Jacobsen (Chairman of the Management Board)
Kjell Kirk Christiansen (Deputy Chairman of the Management
Board)
WHY: This upcoming event will give you a lot of emotions, give
answers to some questions of interest and help you have a good time,
because in honor of the opening there will be various promotions and
special shows, including interviews with the owners of the entire Lego
group.
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6.

Lego presents new sets that look like works of art.
Media contact:
November.15.2022. Danish.
Mette Damgaard
[email protected]
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The Lego Company is pleased to announce the release of a new set of
collectible lines "Lego Art" and "Lego Architecture".
Description of sets:
Lego architecture article 10307-Eiffel Tower. This set is created for true
connoisseurs of art and architecture, it recreates the great architectural
structure exactly to the smallest detail. The assembled model will
consist of 10001 parts, 148 centimeters high.
Lego art article 31204. - "The King". This is a real work of art made of
small lego parts. The set consists of three variations of the portrait of
the legendary musician Elvis Presley. The set consists of 3445 parts.
About the Lego company:
Lego Group, a Danish company that has been giving joy since 1932.
The company produces sets from a plastic constructor. Kits are created
for people of all ages, the company has many factories in different
countries and supplies its products all over the world. This company is
famous for its unique and creative solutions, and this time the famous
Danish company surprised with new, truly magnificent sets.

7.

Pitch Letter
Mr. Ivan Kazakov
April 14,2023
Khabarovsk Pushkin street 22(a)
Dear Mr.Kazakov,
I am a representative of the lego group. I would like to discuss with you the
possibility of publishing an article about our event in your newspaper. I assure you
your readers will be interested in this event. The event will be held on April 30 at
12:30 pm. The following events will take place in this event:
Distribution of special limited figurines and sets.
.Free food for every taste.
.Presentation of exclusive sets.
.The CEO of the company will give a solemn speech.
.This will be the opening of the largest store in your country, so a large number of
gifts are planned to be distributed.
Sincerely Your Andrey Boronenko
PR manager lego group.
Telephone: 890-211 -45
Fax: 890-359 -24

8.

Office of LEGO GROUP
Denmark. Billund. Ernest Street 12.
+789-133-233-65
15.June. 2023
Mr. Kozakov
Word of brick.
Pushkin Street. 21.
Dear Mr. Kazakov:
We have been working with you and your official
store for five years now, on behalf of the company
I would like to thank you for your dedication and
quality work. We are glad to remain partners and
hope for a long and fruitful cooperation.
Sincerely Your Andrey Boronenko
PR manager
LEGO GROUP
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9.

Letterhead
:30 SECOND PSA
Contact: Andrey Boronenko
Phone; 321-231 -334
Night line: 434-323 -432
Begin Sept.3,2023
End Sept. 14,2023
Second Chance
Unfortunately, accidents happen and often the victims are
children. Having lost a
hand, they close in on themselves and fall out of life. The Lego
company presents
the «Second Chance» project. This is a fundraiser for little
heroes who fight
injustice every day. With this money, LEGO will send them
special sets and
conduct special courses to restore their will to live.
Give kids a second chance!
-End-

10.

Thanks for attention!