Reviews of scientific works

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Reviews of scientific
works
Student: Semyonova Ivanna, group M-LB-23
Professor: Saburova N.V

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Contents of the
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O Reference information: Author - Jette G. Hansen Edwards, Publisher - The
Chinese University of Hong Kong.
Most introductions to English phonetics and phonology focus primarily on British
or American English, which fails to account for the rich diversity of English
varieties globally. This book addresses this gap, providing an overview of English
phonetics and phonology through an exploration of the sounds of English around
the world, including older varieties of English such as American, Canadian, British,
and Australian Englishes, as well as new varieties of English such as Indian,
Singaporean, Hong Kong, and Kenyan English. It focuses on diversity in vowels
and consonants, allophonic variation, and stress and intonation patterns across
regional, ethnic and social varieties of English in North America, The Caribbean,
Asia, Africa, Europe, and Oceania. Listening exercises are incorporated
throughout to facilitate the understanding of different concepts, and the book
also has an accompanying website with a wide range of speech samples, allowing
readers to hear the phonetics of the varieties under discussion.
O Genre: Students’ book
O Audience: Students, professors and teachers of Language and Linguistics,
Phonetics and Phonology, specialist of Sociolinguistics and Language in
Society
O Purpose of the book: This book is intended to expand the concepts and
understanding of the phonetics of the English language.

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Contents of the
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O Reference information: Author - Yongping Zhu, University of Notre Dame,
Indiana, Chu-Ren Huang, Hong Kong Polytechnic University, Publisher –
Cambridge University Press
Written for beginning learners of the language, this concise introduction to
Chinese grammar assumes only a basic knowledge of Chinese, and no knowledge
of grammatical terminology and practices. Comparing Chinese grammar patterns
and rules with those of English, and illustrated with a wealth of real-life examples,
it allows learners to understand the similarities and differences between the two
languages. Using engaging and accessible language, it examines the Chinese
sound system, writing system, word formation rules, parts of speech, and simple
and complex sentences, as well as explaining special constructions that are
typically challenging to second language learners. Each chapter begins with clear
learning goals and ends with a useful summary highlighting the chapter's main
points. To call attention to specific issues, sidebars are interspersed throughout
the text, and exercises within the book and online answer keys help students to
reinforce learned material and assist with self-study.
O Genre: Students’ book
O Audience: Students and professors of Chinese language, school students and
teachers, Chinese language learners
O Purpose of the book: to learn language from the beginning

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Contents of the
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O Reference information: Author - Adrian Payne and Pennie Frow, Publisher –
Cambridge University Press
Relationship marketing and customer relationship management (CRM) can be
jointly utilised to provide a clear roadmap to excellence in customer
management: this is the first textbook to demonstrate how it can be done.
Written by two acclaimed experts in the field, it shows how an holistic approach
to managing relationships with customers and other key stakeholders leads to
increased shareholder value. Taking a practical, step-by-step approach, the
authors explain the principles of relationship marketing, apply them to the
development of a CRM strategy and discuss key implementation issues. Its upto-date coverage includes the latest developments in digital marketing and the
use of social media. Topical examples and case studies from around the world
connect theory with global practice, making this an ideal text for both students
and practitioners keen to keep abreast of changes in this fast-moving field.
O Genre: non-fiction
O Audience: Students and professors, management and marketing specialists
O Purpose of the book: to educate, this is the first textbook to integrate
relationship marketing and CRM. Case studies from around the world
connect theory with global practice.