Negative side effects of advertising on children

1.

Negative side
effects of
advertising
on children
Koval Egor, Mugtasimova Liana, Eismont Alexandra, Biryukov Vyacheslav 5030102/30002

2.

Children and junk food
Parents complain that advertising seduces children with dangerous
health products, which then worsen the condition of children's teeth, and
other inflammatory processes begin.

3.

According to the British edition of
The Financial Times, Masterfoods,
known for its confectionery brands
Mars, Snickers and Milky Way,
has decided to stop advertising its
chocolate bars for children under
12 years old.

4.

Psychology in
advertising
First opinion:
• Children should learn to
distinguish advertising from real
life.
• It’s important to understand who
and what can be trusted.
• Modern advertising teaches a
child to navigate the adult world
of commodity-money relations.

5.

Second opinion:
The rapid change in bright
pictures causes in young
children a change in the
work of the central nervous
system and, in particular,
the cerebral cortex's
increased excitability.

6.

The influence of advertising on the character
Advertising makes a child more aggressive and irritable. Passive
contemplation of advertising can limit the critical thinking of adolescents
and stimulate aggressive behavior.
Firstly, many commercials are
often repeated, interrupting
interesting movies or cartoons.

7.

Secondly, such goods as
mountain bikes, motorcycles, and
cars are not yet available to
children, but they want to have
them.

8.

Thirdly, the advertising itself
may be aggressive.

9.

Misconception about life
Advertising products impose beauty ideals and lifestyles that are practically
unattainable for the vast majority of people, including children. In addition,
according to researcher A. Kanner, consumer sentiment among children is
rapidly growing due to advertising.

10.

Conclusion
• Firstly, advertising junk food to children brings companies huge
profits, but at the same time, the health of children
deteriorates.
• Secondly, bright and provocative advertising leads to the
spread of aggression among children and their early
adulthood.
• Thirdly, the use of psychology in advertising is controversial
and leads to both positive and negative consequences.
• Moreover, advertising can irreversibly change a child’s
consciousness by instilling in him unattainable ideals.

11.

Thank you for your attention!