Tx24. Investors Pitch

1.

Investors Pitch

2.

WHAT IS Tx24?
The Crypto
Exchange for
Smart Investors
(Small, Big & Large
Corporations)

3.

INVESTORS PITCH
STATUS QUO
PRODUCT
MARKET
WHY US
DEMANDS

4.

MARKET
The number of
cryptoasset users surged
from 5 million in 2016 to
575 million in 2023.
As their numbers
increase, they demand
more comprehensive
tools for trading.
https://www.statista.com/statistics/1202503/global-cryptocurrency-user-base/

5.

WHY WILL CRYPTO CONTINUE TO BE PURCHASED?
•Potential for High Returns: The prospect of substantial price appreciation is a significant
attraction for many investors. Cryptocurrencies have a track record of experiencing explosive
growth, and some anticipate this trend to persist.
•Hedge Against Inflation: During periods of high inflation, certain investors opt for Bitcoin and
other cryptocurrencies as a hedge. Unlike fiat currencies, the supply of many cryptocurrencies
is capped, which means that inflation should not diminish their value.
•Disruption and Innovation: Blockchain technology, the underlying tech behind crypto, has
the potential to revolutionize many industries. Some people buy cryptocurrencies to support
this innovation and be part of a potential future financial system.
•Faster and Cheaper Transactions: Cryptocurrency transactions can be faster and cheaper
than traditional methods, especially for international payments. This is appealing to both
individuals and businesses.
•Distrust in Traditional Institutions: Some people are distrustful of banks and governments,
and view cryptocurrency as a more secure and independent alternative.

6.

INVESTORS PITCH
STATUS QUO
MARKET
PRODUCT
WHY US
DEMANDS

7.

MARKET
Over 700 crypto exchanges
Crypto Market Cap: $2.63T
24h Vol traded: $92.81B
365D Vol traded: $33,88T
Dominance: BTC: 53.1% ETH: 17.3%
Volume traded in 1 year
Binance: $7.7 trillion
Coinbase: $7.4 billion
Bitstamp: $54.7 billion
Kraken: $2.5 billion
One of the most exploding investments over the last ten
years, becoming more and more usual for the common
investor
BITCOIN
ETHEREUM
YEAR
YEAR
2023
+90.8%
2023
+148,79%
2022
-67.5%
2022
-62,02%
2021
+398.6%
2021
+72.70%
2020
+473.2%
2020
+270.28%
2019
-4.07%
2019
+97.82%
2018
-82.2%
2018
-72.13%
2017
+9.38%
2017
+1162.50%
2016
+753.5%
2016
+131.62%
2015
-11.8%
2015
+49.70%

8.

MARKET
DEEP BLUE SEA
Crypto
Exchange
Estimated Turnover
(Last Year)
Estimated Growth
(Last 5 Years)
Current Number of Users
Binance
$7.7 trillion
150% per year
180 Million
Coinbase
$1 trilliion
80% per year
98 million
Kraken
$141.9 billion
35% per year
10 million
Bitstamp
$54,7 billion
30% per year
4,5 million

9.

USER PROBLEMS
PHYSICAL PROBLEM
DIGITAL PROBLEM
SOCIAL PROBLEM
LACK OF TRUST
IN FINANCIAL COMPANIES
HARD TO MOVE MONEY DESPITE
GLOBALIZATION
IS FOR
PEOPLE
MONEY TRANSACTIONS ARE HARD,
EXPENSIVE AND SURVEILLED
Every day physical money is used
less less in the world.
But no matter what, is becoming difficult to
move physical money to digital money, or
viceversa, not only for people, as well for
governments, banks or financial entities.
Although the world is moving
towards a more digital age, physical
money and physical barriers still
present some challenges.
Using bank entities as 3rd parties
to secure transactions between
two individuals created a gap
between society.
Still internet is a dangerous place, security risk and
technical difficulties. As well people is reliance of
technology and have resistance to change.
We do not know each other, farther more, is
impossible nowadays to communicate with the
other entity. As well this transfer has increased
cost for both entities.

10.

USER PSICOLOGY PROFILE
The world of trading attracts a wide range of personalities, but some common psychological traits tend
to emerge. Here's a breakdown of the typical bettor profile, highlighting both healthy and potentially
risky tendencies:
Core Traits:
•Risk Propensity: Traders, by nature, are comfortable with taking calculated risks. They understand the
inherent chance involved and are motivated by the potential reward.
•Analytical Thinking: Those who approach betting strategically prioritize research and analysis. They
delve into statistics, trends, and relevant information to make informed decisions.
•Emotional Control: Managing emotions is crucial. Victories shouldn't lead to overconfidence, and
losses shouldn't trigger impulsive behavior. Successful Traders maintain a level head.
•Competitiveness: The thrill of competition can be a significant motivator for Traders. They enjoy the
challenge of predicting outcomes and potentially outsmarting the bookmaker (or the market).
•Desire for Excitement: The anticipation and potential reward inherent in betting provide a rush of
excitement that some Traders find appealing.

11.

INVESTORS PITCH
STATUS QUO
MARKET
PRODUCT
WHY US
DEMANDS

12.

OUR UNIQUE SELLING PROPOSITION
Tx24 makes crypto
trading more
affordable for small
and large investors.
A big investor, using
Tx24 instead of a
more established
platform, will save up
to 75% of trading fees.
::::::::: RECEIPT :::::::::
Wallet: 500.000$
Trading costs:
0,1% per trade
+
Funding fee/8 hours
0,02% (average)
>292.000$/
per year in fees
(Binance)
*Funding fee: dynamic fee paid every 8 hours in % of volume of the open order to keep it open.

13.

OUR UNIQUE SELLING PROPOSITION
LOW FEES
FEES
ARE THE ENEMY
OF THE INVESTOR

14.

OUR UNIQUE SELLING PROPOSITION
LOW FEES ARE THE KEY TO…
ATTRACT THE MAXIMUM NUMBER OF INVESTORS
HIGH VOLUME OF TRANSACTIONS
WITH
TIGHT OPERATIONS & SMALL COSTS
TECHNOLOGICAL EXCELLENCE
IN-HOUSE MARKETING PURCHASE
GENERATE
PROFITS

15.

A HIGH-VOLUMEN NUMBERS GAME
ACCORDING TO OUR CALCULATIONS
HAVING 6,935 ACTIVE USERS
MAKING 1,370 DAILY TRANSACTIONS OF 1,000€
WHICH
EUROPE HAS 59.400.000 CRYTO USERS
REPRESENTS ONLY THE 0,010% OF THEM
GENERATES
500.000€
WE REACH THE POINT OF BREAK EVEN

16.

Tx24 SOLUTION
After many years of study and suffering from
the circumstantial problems of today's world,
TX24 arrives with the purpose of bringing
together in a single exchange not only the
best solutions that others provide, but also to
gather all the solutions in a single platform.
PHYSICAL
At the same time, it proposes new bases and
ideas on which to develop exchanges
between people physically or digitally, as well
as to reconsidering the relationships between
these intermediaries, who in any other
exchange or economic platform are
individuals unknown to each other.
Our platform features a highperformance matching engine capable of
processing tens of thousands of orders per
second for fast and efficient trades.
Security is also a top priority, utilizing
advanced protocols and features to
protect user assets.
DIGITAL
SOCIAL

17.

Tx24 SOLUTION
PHYSICAL PROBLEM
DIGITAL PROBLEM
SOCIAL PROBLEM
PEACE OF MIND
TRUSTFUL ADVICE
IS FOR
PEOPLE
SAVE MONEY
Using a flat fee saves money by
providing predictability in costs,
avoiding surprises, being costefficient for regular services,
simplifying billing processes, and
incentivizing efficiency from
service providers.
Using Tx24 offers peace of mind
because it ensures 24/7 access to
professional assistance without any
hidden charges, providing prompt
and reliable support whenever
needed.
Using Tx24 ensures trust through
our robust product, cutting-edge
technology, and unwavering
commitment to regulatory
compliance. Our solid foundation
guarantees reliability and
transparency, providing peace of
mind for all your needs.

18.

Tx24 IS AN EVOLUTION OF EXISTINGS TOOLS
WITH MORE AFFORDABLE TRADING FEES
+
Trading Performance
+
Trading Charting Tools
+
Social Trading Platform
+
Community Engagement
Debit / Credit
Card

19.

TARGET AUDIENCE
TX24 will be an exchange platform
that caters to both beginners and
experts is one that offers a balance of
user-friendly features and advanced
functionality. Additionally, the platform
would offer robust security measures
to protect users' assets and personal
information.
1. CRYPTO NEWBIES
To apply this theory, the website's navigation should be
intuitive, with clear labeling and organization of content. For
newbies we follow the rule of “3-clicks” to buy/sell, with a
Lite version of the platform.
2. PROFESIONAL TRADERS
Advanced trading tools and features, such as margin trading
and advanced order types, total customization of the work
dashboard for traders.
3. METACHART TRADING
The features and functionality of chart trading have improved over
time with advancements in technology and increased demand from
traders

20.

WHY Tx24 IS THE DEFINITIVE CRYPTO TRADE EXCHANGE
FEATURES
• Cutting-Edge Technological Level:
Ability to accommodate large traders and institutions with 440,000 Tx/s (transactions per second).
Utilization of programming languages such as Golang, known for its speed in matching engines and order
processing, and Python.
• Advanced Tools:
Hotkeys: Configure keyboard macros on your PC for executing actions swiftly.
Ability to create automatic trading systems.
100% customization of all platform tools and workspaces.
Social Trading Platform: Users can share ideas, gain followers, and engage in copy trading of their favorite
influencers.
Custom-designed Metachart: Combines Technical Analysis with the Exchange in a simple and efficient manner.

21.

WHY Tx24 IS THE DEFINITIVE CRYPTO TRADE EXCHANGE
FEATURES
• User Experience:
Three-Click Rule for buying and selling crypto: maximum speed and efficiency.
Different types of interfaces adapt to the user's level of experience, simplifying and enhancing the user experience.
• Competitive pricing:
0.05% buy/sell commission
Flat fees for expert traders exchanging high volumes
• Security:
GK8 Security Technology for military-grade custody of crypto assets, securely stored in a vault.

22.

TRADING PLATFORM REVENUE MODEL
REGULAR USER
LARGE AND
CORPORATE USERS
Fixed 0.05%
commission per
trade
Flat rate
Monthly
(3,000$/month),
Semester rate
(15,000$/semester),A
nnual
(25,000$/year).
Binance
commission per
trade is 0,1%
Buy instantly with
your debit / credit
card
This option DOES NOT
exists in the market

23.

FOR CORPORATE USERS
LOW FEE TRADING PLATFORM
Traders will no longer have to worry about the fees
eating into their profits, and instead, they can focus
on making smart trades to grow their portfolios.
With this innovative plan, the number of users and
the volume of trading is expected to increase
dramatically.
There is simply no other exchange in the world that
can compete with this business plan, making it a true
standout in the industry.

24.

DEMO
USER: [email protected]
Password: !!Test.1234

25.

TECH INFRASTRUCTURE
Our Digital Asset Exchange relies on a highly resilient and adaptable infrastructure that accommodates the
demands of an event-driven architecture. Here's a closer look at our infrastructure setup:
1.
AWS Location: EU-Central-1 with Terraform Flexibility.
2.
Network Architecture: Public and Private Subnets
3.
Event-Driven Architecture with Kafka
4.
Load Balancing: AWS Network Load Balancer and Nginx Controller
5.
Disaster Recovery: Multi-Region Database and Remote Copies
By combining AWS's robust infrastructure with intelligent network design, Kafka-powered event-driven architecture,
and meticulous disaster recovery planning, we've built an infrastructure that can withstand unforeseen challenges
while maintaining the high performance and reliability that our users expect.

26.

SECURITY INFRASTRUCTURE
At TX24, the safety and security of our user's digital assets
are a top priority. Our platform will go under a rigorous
ISO/IEC 27001 audit, which will be performed by one of the
worldwide biggest ones like Accenture, Capgemini, or
Deloitte… in order to meet high industry standards for
security measures.
The ISO/IEC 27001 certification will also demonstrate that
Tx24 has implemented the software with the best security
including cold storage, advanced encryption, and 24/7
monitoring. The platform has been thoroughly checked
and evaluated to ensure the most secure and trustworthy
crypto exchange experience.
Committed to transparency and security, our platform
offers peace of mind for users. Investing in
cryptocurrencies should be accessible and stress-free,
and we take every precaution to ensure the safety of our
users' assets.

27.

ENHANCED MILITARY-GRADE SECURITY WITH GK8
Our partnership with GK8, a renowned company in the blockchain industry, enhances the security and reliability of our platform. GK8
offers a suite of services, including blockchain nodes, cold storage, warm wallets, and hot wallets for a variety of digital assets. Here are
the key features that GK8 brings to our ecosystem:
1.
Cold Storage with Military-Grade Protection
o
o
2.
MVC Architecture for Enhanced Security
o
3.
Military-Grade Encryption: GK8's cold storage solution employs military-grade encryption techniques to safeguard digital
assets. This level of encryption ensures that stored assets are virtually impervious to unauthorized access or theft.
Access via Proxy Computer: Access to the cold storage is strictly controlled through a proxy computer connected via a
serial cable. This air-gapped setup adds an additional layer of security, making it exceptionally difficult for any malicious
actors to gain access.
Multi-Signature (MVC) Architecture: GK8's MVC architecture enforces a multi-signature approach for executing significant
operations. This mandates the involvement of three or more authorized individuals to sign off on large transactions. This
multi-layered approval process effectively mitigates the risk of fraud or unauthorized actions within the platform.
Wallet Address Generation for Warm and Hot Wallets
o
Production Database Isolation: To ensure the utmost security, GK8 employs a unique approach to wallet address
generation. Wallet data for both warm and hot wallets is generated outside of our production database. This isolation
minimizes the risk of exposure and potential vulnerabilities within our operational environment.
GK8's comprehensive suite of services not only fortifies the security of our digital asset exchange but also aligns with industry best
practices for safeguarding digital assets. Their military-grade cold storage, multi-signature architecture, and meticulous wallet
address generation contribute to a secure and trustworthy trading environment for our users. Our partnership with GK8 underscores
our commitment to providing a platform that prioritizes the safety and integrity of user assets.

28.

CREATING NEW USER EXPERIENCE
#1.
Tx24 METACHART

29.

Tx24 METACHART
One of the key features is the
ability to do technical analysis
on the chart that will represent
the orders you want to make.
This feature allows traders to set
up their orders in advance and
have them automatically
executed when the price of the
cryptocurrency reaches the
designated level.
The line-drawing feature is a
useful tool for traders who wish
to make informed decisions and
execute trades with precision, as
it provides a clear visual
representation of the order they
wish to make and its
corresponding price level.
DRAWING BUTTON

30.

Tx24 METACHART
In addition to the line-drawing feature, Tx24
also provide a more advanced tool that
allows traders to insert parameters into the
line they draw, such as functions or more
precise specifications.
This can help traders to set more complex
conditions for their trades, such as
triggering an order only if certain market
conditions are met or using technical
indicators to determine entry and exit
points.
These advanced tools give traders greater
control over their trades and can help them
to make more informed decisions based on
their specific trading strategies.
By combining the line-drawing feature with
these advanced tools, traders can have a
powerful toolset at their disposal to execute
trades with precision and confidence in the
fast-paced and dynamic crypto market.
PARAMETERS BUTTON

31.

Tx24 METACHART
Moreover, Tx24 also provide a tool that enables
traders to import parameters or tools from
outside websites to further support their trading
decisions.
Traders can access a range of additional
resources and information from other websites
and incorporate it into their trades on the
platform.
This can help traders to gain a more
comprehensive view of the market and make
trades that are backed by a wealth of
information and data.
By integrating these external resources with the
line-drawing and advanced tools already
available on the platform, traders can have even
greater control over their trades and be better
equipped to navigate the volatile crypto market.
These tools and features make trading crypto on
the exchange a powerful and efficient
experience for traders of all levels of experience.
IMPORT BUTTON

32.

CREATING NEW USER EXPERIENCE
#2.
SOCIAL EXPERIENCE

33.

Tx24 SOCIAL EXPERIENCE
OBJECTIVE:
TO BRING SOCIAL MEDIA INTO Tx24
Nowadays the best marketing is the one done by
the influencers. In a world where social media is
eveyday more and more relevant… why not bring
this posibility to TX24? This is exactly what we are
proposing.
The best of this marketing plan is that this
marketing plan is done for free.

34.

Tx24 SOCIAL EXPERIENCE
This type of exchange combines the traditional features of a crypto exchange, such as a user-friendly interface, market
data, and order management, with the added benefit of social interaction and collaboration.
CHAT ONLINE:
INTERACT WITH
OTHERS
A crypto exchange with a
built-in chat and trade
sharing feature is a platform
that allows users to trade
cryptocurrencies while also
having the ability to
communicate and share
information with other
traders.
COPYTRADING:
BE TRENDING OR BE
FOLLOWER
This allows novice traders
to benefit from the
experience and expertise of
more experienced traders,
without having to spend the
time and effort to research
and analyze the markets
themselves.
STREAMING:
WATCH LIVE
TRADING
Crypto trading in live
streaming refers to the
practice of trading
cryptocurrencies in realtime, with traders sharing
their screen and audio to
provide a live, interactive
trading experience for
viewers.
POST YOUR TENDENCY:
GET POPULAR WITH
YOUR TRADES
Traders could share their
trades and give other users
the opportunity copy them,
by offering a commission
on successful trades made
by their followers, popular
traders could earn
substantial amounts of
money.

35.

CREATING NEW USER EXPERIENCE
#3.
CREDIT CARD

36.

Tx24 CREDIT CARD
Tx24 debit cards are a perfect complement
to the Tx24 virtual PoS.
The debit cards will be linked to the Tx24
Exchange client's account, in such a way
that the client's balance in the Exchange
(not blocked for operations) can be spent
by the client anywhere in the world in
businesses both in businesses that have our
Virtual PoS as those who do not have it. The
focus of this product is globally oriented,
according to the requirements of each
country.
A debit card offered by a
crypto exchange allows users
to spend their cryptocurrency
holdings as if they were
traditional fiat currency.
The card converts the user's
cryptocurrency into fiat
currency in real-time at the
point of sale, making it easy
and convenient to use.
This type of card is ideal for
individuals who hold a large
amount of cryptocurrency
and want to use it in their daily
spending.

37.

INVESTORS PITCH
STATUS QUO
MARKET
PRODUCT
WHY US
DEMANDS

38.

OUR
SECRET
SAUCE

39.

OUR MATCHING ENGINE MAKES THE DIFFERENCE
Our Matching Engine is at the core of our digital asset exchange, responsible for ensuring fast and reliable order
matching. To optimize performance, we've distributed the Matching Engine into multiple microservices, each with a
specific role. Here's a breakdown of the components within our distributed Matching Engine:
1.
Matching Engine (Calculator)
o
o
o
2.
Matching Engine Database Service
o
o
3.
Order Matching: The Matching Engine microservice is responsible for efficiently and accurately matching buy
and sell orders in real-time. It executes trades by identifying compatible orders and ensuring that transactions
occur at the best possible prices.
OrderBook Management: To facilitate order matching, the Matching Engine maintains a comprehensive and
up-to-date order book. This order book reflects the current supply and demand for each trading pair, allowing
traders to make informed decisions.
Real-time Data to Redis Cache: To enhance performance and provide traders with the most up-to-date
information, the Matching Engine efficiently sends order book updates and trade execution details to a Redis
cache. This ensures that traders have access to the latest market data without delay.
Order Storage: The Matching Engine Database Service handles the persistent storage of order data. It stores
order information in two distinct databases: MySQL and DynamoDB. This dual-database approach provides
flexibility and robustness, ensuring that order data is stored securely and redundantly.
Trading Candles Generation: Beyond order storage, this microservice generates trading candles. These
candles represent historical price data in various time intervals. They play a crucial role in market analysis and
are displayed graphically to traders, allowing them to make informed trading decisions.
Matching Engine Websocket Service
o
Real-time Market Data: The Matching Engine Websocket Service is dedicated to delivering real-time market
data to traders. This includes live order book updates, trade execution details, and streaming trading candles.

40.

OUR MATCHING ENGINE MAKES THE DIFFERENCE
CURRENT TRANSFER SPEED PER EXCHANGE COMPARISON (data.bitcoinity.org)
900 orders/sec
700 orders/sec
500 orders/sec
440k orders/sec
1k
700
500
440k
Our goal is to achieve 1 MILLION orders per second.
As a reference, VISA is able to process 24k orders / second.

41.

TEAM
ü Carlos Vicioso
ü Chief Executive Officer
Crypto industry Experinece since 2011
Speciality in Trading:
Crypto asset management, day trader,
stock market trader, crypto trader
Main Experience:
AvatarBTC – First Spanish cryptoexchange
(2015). Crypto asset management (12
years)
ü Sebastian Montini
ü Chief Compliance Officer
Experience since 2012
Speciality in Regulatory law and emerging
technologies
Global work experience
(EU/US/EMEA/APAC/LATAM)
Specialized consultant in blockchain, IoT,
big data, artificial intelligence, and
machine learning
ü Juan V. Maillo
ü Chief Technology Officer
Infrastructure Architect Experience
since 2016
Speciality in Application
and Infrastructure Architect
Main Experience:
IBM, ICE Services GmbH, Barclays Bank,
Hundertserver GmbH, SEB Global Services,
Nord Security, Secfix
ü Gonzalo López
ü Chief Marketing Officer
Marketing Experience since 1998.
Speciality in Online:
Strategy, Branding, Media Purchasing,
SEO, Analytics, CRO
Main Experience:
Samsung Spain Marketing Manager
Camper Markerting Manager

42.

INVESTORS PITCH
STATUS QUO
MARKET
PRODUCT
WHY US
DEMANDS

43.

ROADMAP DEVELOPMENT
The development of the tx24.io project has progressed significantly up to the publication date of this whitepaper. Several important milestones have been reached,
demonstrating the commitment and capability of the team behind tx24.io to realize their vision. Below is a detailed account of the development progress to date, along with a
roadmap outlining future milestones and objectives.
Currently, tx24.io is in a dynamic stage of development and expansion, having outlined a detailed strategic plan to position itself as a leader in the cryptocurrency industry. This
plan is divided into four key stages, each with specific objectives and well-defined timelines.
ü Stage 1 (Until April 2025):
Tx24 is focused on preparing and launching its beta version. This crucial stage lays the foundation for initial customer interaction and the collection of essential metrics for
sustained growth. Additionally, a powerful matching engine is being introduced, and the cryptocurrency exchange platform is being launched, complemented by innovative fee
structures. Simultaneously, Tx24 is also conducting a strategic ICO and securing the necessary licenses to operate in key markets.
ü Stage 2 (Until April 2026):
Stage 2, with an estimated duration of one year, focuses on the creation of the Social Trading Platform, the tx24.io app for smartphones, and the integration of prepaid cards
and virtual point-of-sale solutions to facilitate the adoption and use of cryptocurrencies in everyday transactions. This phase also emphasizes optimizing systems for payroll
and accounting management, consolidating the operational infrastructure of Tx24.
ü Stage 3 (Until October 2027):
In Phase 3, which spans two years, Tx24 will prioritize the development of innovative products such as Metachart. Simultaneously, there will be a strategic expansion into selected
markets, adhering to and adapting to local regulatory frameworks.
ü Stage 4 (Until October 2030):
Finally, Phase 4 envisions a 3 to 5-year horizon, during which Tx24 intends to undertake ambitious projects such as obtaining a banking license and entering the real estate
market, significantly expanding its reach and diversifying its service portfolio.

44.

ROADMAP
Initially, only a limited number of coins will be available on the platform, but over time more and more cryptocurrencies will be added.
In the first phase, of Private Beta, the number of listed cryptocurrencies will be limited to the following:
BTC
ETH
USDT
To soon increase the number of markets
Our Own Token
LTC
BCH
ADA
XRP
DOGE
TXT

45.

FINANTIAL PROJECTIONS

46.

CAC CALCULATIONS – DISPLAY ADVERTISING
“Estudio Conversión España 2024 – Flat 101”
https://triple-a.io/cryptocurrency-ownership-data/

47.

CAC CALCULATIONS
ü Notes
We assume that to achieve an income of €500,000, we will need to conduct 1,000,000 transactions annually, with an average transaction value of €500.
This represents an annual trading volume of €1 billion. This amount is relatively small; Binance trades around €40 billion daily.
To accomplish this, we would need to carry out one million transactions per year, totaling approximately 2.740 transactions daily.
We estimate that with 3.082 active daily users, such a number of transactions could be achieved.