The LEGO Story: A Journey of Innovation and Resilience

1.

The LEGO Story: A Journey
of Innovation and
Resilience
From humble beginnings to global domination, LEGO's journey is a testament
to creativity, resilience, and the power of imagination. Join us as we explore
the history of this iconic brand.
by В л адимир

2.

Founding Fathers: Ole Kirk Christiansen and
the Family Legacy
Carpenter's Dream
A Family Affair
Ole Kirk Christiansen, a Danish carpenter, founded LEGO in
The company was passed down through generations, with
1916. His workshop burned down in 1924, but he rebuilt it,
Christiansen's son, Godtfred Kirk Christiansen, taking over in
adding a small toy shop to help his family.
1942. He played a key role in shaping the company's future.

3.

From Wooden Toys to Plastic
Bricks: The Birth of the LEGO
System
1
1932
Christiansen began making wooden toys, inspired by the "Automatic
Binding Brick" toy.
2
1947
Christiansen adopted the name LEGO, from the Danish words "leg" (play)
and "godt" (good). He introduced the first LEGO plastic bricks.
3
1953
The LEGO System of Play was introduced, featuring bricks that could be
connected together to create a multitude of structures.

4.

Global Expansion and the
Rise of Themed Collections
International Success
Themed Sets
By the 1960s, LEGO had expanded
LEGO introduced its first themed
internationally, establishing
sets in the 1970s, including LEGO
factories and distribution channels
Town and LEGO Castle, expanding
across the globe.
the play experience beyond basic
bricks.
Expanding Horizons
LEGO continued to innovate with the launch of LEGO Technic, LEGO Duplo,
and LEGO Mindstorms, broadening the appeal of its products to different age
groups and interests.

5.

Near-Bankruptcy and the
Transformative LEGO
Renaissance
1990s Challenges
The 1990s proved challenging for LEGO, with rising competition from video
games and the rise of cheaper knock-offs.
Redefining Strategy
LEGO focused on core strengths, including licensing, creating partnerships
with popular franchises like Star Wars, Harry Potter, and Batman.
Renewed Success
LEGO emerged from near-bankruptcy, experiencing a dramatic resurgence,
driven by its innovative products and renewed focus on creativity.

6.

Digital Age Adaptation:
Video Games and Brand
Reinvention
Video Games
Brand Reinvention
LEGO embraced video games,
LEGO expanded into other media,
creating a new avenue for
including movies, TV shows, and
storytelling and interactive play,
online content, becoming a global
further expanding the LEGO
entertainment powerhouse.
universe.

7.

LEGO Today: A Global Icon of Creativity and
Play
Today, LEGO remains a global icon, inspiring generations of builders and dreamers. With its commitment to innovation, creativity, and
play, LEGO continues to shape the future of play.