7.42M
Категория: МаркетингМаркетинг

WellMart: Adaptation and Development

1.

WellMart: Adaptation
and Development

2.

Company Overview
WellMart — Russia’s largest retail and
wholesale network for sewing
equipment and accessories
1) 250+ retail locations
2) 18,000+ employees
3) 100+ offices across Russia
Headquarters
1) 10,000 employees
2) 7 offices (including two in Moscow)

3.

Problems During the Pandemic
01.
Shift to remote work
02.
lack of infrastructure readiness.
03.
IT infrastructure
low internet speed, system instability, limited
access, outdated equipment
Internal communication
ineffective channels for information exchange
04.
Office space
insufficient collaborative areas, high employee
density.

4.

Functional Organization
President
R&D manager
Finance manager
Martketing manager
Division Product Z
Design
Accounting
Sales
Line supervisors
Development
Purchasing
Customer service
Production teams
Testing
Finance
.
Distribution

5.

Functional Organization
Advantages
Disadvantages:
Clear division of responsibilities
Narrow specialization; weak
cross-department collaboration
Rapid operations within
departments
Strong manageability
Efficient resource use
Slow response to external
changes
Decision-making delays

6.

Recommendations for
Organizational Structure
01.
02.
03.
Improve cross –
department
communication
Create cross –
functional
teams
Ensure flexible
resource
allocation

7.

Emplement ERP (enterprise
resource planning)
Advantages
of russian
suppliers:
Cheaper than imported ones
Available in russian market
adapted to the specifics of Russian
business and legislation

8.

Setup virtual desktop
infrastructure – VDI
Advantages
Security (data is stored on the server, no
t on the user's device
Flexibility (you can customize
your workplace for each employee)
Ease of management

9.

Implementation of communication platforms, Yandex 360 – mail
and cloud tools for working collaboration

10.

Improving data security:
Implement firewall
protecting the company's internal
network from hackers, viruses, and
unauthorized access
Examples of russians:
Diamond,
DIONIS DPS,
«Континент»,
«Рубикон»,
UserGate Ideco.
Antiviruses:
Kaspersky
dr web
pro32

11.

Continuous IT maintenance:
Invest in IT outsourcing services
(maintenance of technological
infrastructure) :
ООО МТС диджитал
АО инфосистемы джет
ООО рубитех итд

12.

Labor Relations and Remote
Work
Remote work - performing work
outside of the employer’s location
and outside of any facilities under
its control.

13.

Labor Relations and Remote
Work
Permanent
for the entire duration of the employ
ment contract
Temporary
continuously, but no longer
than 6 months
Periodic
when the "remote" work and work
in a stationary place is possible

14.

Employers authority in
managing remote employees
Employer can regulate:
a) Work schedule
b) Procedure for transfering a temporary remote e
mployee to a stationary workplace
c) Conditions for requesting a stationary workplace
on the employees initiative
d) Leave policy for permanent remote employees
e) If the employer does not specify the working time
in the local regulatory act, the remote employee
can set it for himself.

15.

Employers are obliged:
Provide the employee with the tools needed to work
remotely.
Reimburse the costs incurred by the employees
when he/she uses its own or leased
equipment.
to train employees to work on the recommended or
provided equipment, if necessary.

16.

Employee Training and Support
Training Courses
Online Psychological
Support
Skillbox (time management)
Zigmund.online
Sky.pro (communication)
Psy-chat
Coursera (cybersecurity)
Elementarno-center
Udemy (marketing)
Alter.ru

17.

Flexible Employment Options
Hybrid Work
Models
Part on-site, part remote (varies
by role and project needs)
Best suited for project manager
s, analysts, marketing specialists,
IT support
Advantages
Reduced office costs
Higher employee loyalty and engage
ment
Facilitated recruitment (wider talent
pool)

18.

Office Space Optimization
Redesign
Which Offices
Remain
Transition from fixed
desks to more collabo
rative zones
Close the second
Moscow office
Shut down offices
C and D in Rostov
Include quiet areas fo
r focused tasks, meeti
ng rooms for team ga
therings, and demo z
ones
Reducing the
number of
workers in offices:
Only 1000 (10%) m
ust work in office
Need to decrease
amount of hybrid
workers to 30%
60% may work re
motely

19.

How it was

20.

How it changed

21.

Conclusion
Shumanov Gleb, Bobrov Zachar – developed
IT situation
Sergei, Ulyana – solved labor relations problem
Alena, Mikhail – redesigned office
Yaroslav, Mikhail – analyzed organizational structure
Overall Outcomes and Expected Results: Increased
efficiency (faster decisions, clearer communication)
Optimized costs (office rent, IT infrastructure)
Improved employee loyalty (flexible schedules,
remote options)Modernized infrastructure.

22.

References
CNews. (2024). ERP: review table.Retrieved fromhttps://www.cnews.ru/reviews/erp_ 2
024/review_ table/f6a35eda077385e29ecab9d5020daa86caaa0f59
CNews. (n.d.). VDI solutions review table.Retrieved fromhttps://www.cnews.ru/reviews
/resheniya_ dlya_ upravleniya_ vdi/review_ table/70d70dd3d643cceac5051524fbdabb7e
ca275591
Consultant. (n.d.). Federal Law #370070.Retrieved fromhttps://www.consultant.ru/doc
ument/cons_ doc_ LAW_ 370070/
IndustrialRelationsNews. (n.d.). Russia adopts a new legislation on remote work.Retrie
ved fromhttps://industrialrelationsnews.ioe-emp.org/industrial-relations-and-labour-l
aw-march-2021/news/article/russia-adopts-a-new-legislation-on-remote-work
Rusoutsourcing. (n.d.). Remote work in RF.Retrieved fromhttps://rusoutsourcing.com/
blog/articles-group/remote-work-in-rf
TAdviser. (n.d.). IT Outsourcing (Russian Market).Retrieved fromhttps://www.tadviser.r
u/index.php/%D0%A1%D1%82%D0%B0%D1%82%D1%8C%D1%8F:%D0%98%D0%A2-%D
0%B0%D1%83%D1%82%D1%81%D0%BE%D1%80%D1%81%D0%B8%D0%BD%D0%B3_ (
%D1%80%D1%8B%D0%BD%D0%BE%D0%BA_ %D0%A0%D0%BE%D1%81%D1%81%D0
%B8%D0%B8)
TheHumanCapitalHub. (n.d.). Functional Organizational Structure: Everything You Ne
ed to Know.Retrieved fromhttps://www.thehumancapitalhub.com/articles/functionalorganizational-structure-everything-you-need-to-know

23.

Thanks !
English     Русский Правила