Creating a Web Application for a Perfumery Shop

1.

Creating a Web Application
for a Perfumery Shop
A comprehensive project to develop an online platform for cosmetic and
fragrance retail.
by wenq 1

2.

Why We Need a Cosmetics
E-commerce Site
User-Friendly Interface
Intuitive design for seamless shopping experience.
Wide Product Range
Extensive selection from renowned brands.
Customer Benefits
Competitive prices, fast delivery, and loyalty discounts.
Detailed Information
Comprehensive product descriptions and customer reviews.

3.

Project Goals and Structure
Interface Design
Creating user-friendly layouts and navigation.
Server Development
Building robust backend infrastructure.
Payment Integration
Connecting secure payment systems.
Mobile Optimisation
Ensuring excellent mobile user experience.
Testing & Launch
Quality assurance and performance optimisation.

4.

Business Model Overview
Product Sales
Direct retail with competitive markup pricing.
Subscription Services
Premium memberships for exclusive discounts.
Brand Partnerships
Collaborative programmes with cosmetic brands.

5.

Revenue Streams
Digital Marketing
2
Direct Sales
Primary revenue from online
product sales.
Online advertising and strategic
partnerships.
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Customer Loyalty
Special offers and promotional
campaigns.

6.

Team Roles and Responsibilities
Project Leader
Pimenov Maxim - Overall project management and coordination.
Consultants
Berezhnoy Alexandr and F rank Ilya E vgenievich - S trategic guidance.
Development Team
Developers, designers, and marketing specialists providing expertise.
Quality Assurance
Testers and analysts ensuring project standards.

7.

Implementation Phases
1
Technical Specification
Defining project requirements and scope.
2
Interface Design
Creating user experience and visual elements.
3
Development & Testing
Programming and quality assurance processes.
4
Launch & Marketing
Deployment and promotional activities.

8.

SWOT Analysis: Strengths and Weaknesses
Strengths
Weaknesses
Strong brand reputation
Supply chain dependency
Convenient online shopping
Intense market competition
Fast delivery service
Potential quality control issues
Personalised recommendations

9.

External Factors: Opportunities and Threats
Market Expansion
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International customer reach
Strategic Partnerships
Collaborations with major retail networks
Product Diversification
New brands and product categories
Risk Management
Economic instability and regulatory changes
Security Concerns
Data protection and privacy risks

10.

Conclusion and Call to Action
Our project creates a secure platform for convenient cosmetic shopping.
shopping. We're confident this will enhance user experience whilst
providing business growth opportunities.
Join us on the path to success!
Together, we'll revolutionise the online cosmetics retail experience.