Location-based VAS for mobile operators

1.

Where Are You? Service
• Location-based VAS for mobile operators
• January 2025

2.

General Information
“Where Are You?” is a VAS service that allows Subscriber A
to check the location of Subscriber B via GSM network.
No GPS or Internet connection required.
Service is available on any mobile phone model.

3.

Key Advantages
✔ Security: parents can know where their children are.
✔ Simplicity: request via SMS or USSD, no apps needed.
✔ Accessibility: works on all phone models.
✔ Reliability: based on GSM cell location.
✔ Profitability: stable revenue for operator.

4.

How It Works
1. Subscriber A requests the location of Subscriber B.
2. Subscriber B confirms or pre-approves access.
3. Operator’s network identifies B’s location by cell tower.
4. Subscriber A receives location details via SMS or USSD.

5.

Commercial Indicators & Pricing
Recommended daily subscription fee: 0.05 USD
Average penetration rate: 3-5% of active base
Average successful charging rate: 20-30%
Forecasted yearly gross revenue from 1M subscribers: 150,000 – 200,000
USD

6.

Promotion Strategies
✔ Try before buy: 3 days free trial
✔ Internal promotion: SMS broadcast, USSD tails
✔ IVR announcements via operator’s channels
✔ External promotion through social media & website

7.

Business Model
Revenue sharing model: Operator & Unifun
Unifun provides full technical support 24/7
Marketing guidance included
Integration and launch time: 3-4 weeks

8.

Thank You!
• For more information:
• Unifun – Innovative VAS solutions for Mobile Operators