Town Hall 07_11_2025

1.

TOWN HALL
November 7, 2025

2.

AI Investment: Bubble or Transformation?
Significant hype surrounds current Artificial
Intelligence developments
Venture capital invested nearly $67 billion in AI
during 2023
Global AI market size is expected to exceed $200
billion this year
Corporate R&D spending heavily outweighs venture
capital investments

3.

The Innovator’s Dilemma – Clayton Christensen
Key difference between sustaining and disruptive
innovations
○
Incremental technologies improve current
product performance
○
Disruptive technologies initially appeal to new,
niche markets
Disruptive innovation initially focus on lower price or
simpler applications
Christensen's dilemma explains market leader failures
in new waves

4.

The Rational Response is a Problem
Established firms struggle due to their current
business models
Focus on higher profit margins drives companies
upscale
They ignore disruptive newcomers entering the lowend market
The problem is this is completely rational!
○
The few firms that survive do that by attacking
their core business models

5.

AI's Disruptive Potential
for Software Dev
Generative AI can be disruptive to the
software industry
Coding assistants are sustaining and
incremental innovations
But there are disruptive things
potentially waiting
○
AI disrupts the traditional SDLC
(Requirements -> Design ->
Code -> Test -> Deploy)
○
Vibe coding provides not-(yet)viable apps, but close-to-home
iteration

6.

NYU’s CIO View
Historically, buying software was far
cheaper than building custom
solutions
Generative AI may drastically lower
the cost of custom software
Custom-built solutions could
become cost-competitive with
purchased software
This shift holds major implications
for the entire software industry

7.

Ben's View: Beyond
Code
Software development is mostly
understanding problems, not just
coding
Attempts to separate problem-solving
roles usually fail
○
Agile methods work because
they move decisions closer to
the business…
○
Because separating innovation
from engineering is difficult
Generative AI, if adopted, forces this
into the open

8.

Lineate: AI Threat or
Advantage?
Lineate currently competes at the high
end of software consulting
Why? ⇒ Fast results
○ domain knowledge
○ strong engineering
○ delivery management
Threat:
○ AI simplifies management of
less skilled teams
Advantage:
○ AI replacing lower-end
competitors

9.

What happens if we
wait or slowly adapt?
We thrive in the short term offering
high-end services
But…
Longer term, the current business
model may look obsolete
Focusing only on high-end services
presents an Innovator's Dilemma
We risk moving completely off the
value chart for software design

10.

Implications for Our Engineers
It’s all good! We want engineers to love AI.
AI replaces less interesting parts of the job
More engineers become "full stack" using AI
assistants
Quality assurance shifts from running tests to
designing test plans
In addition
● We must become implementation experts

11.

Specific Initiatives
Build a Solution Suite
○ Specific AI engineering services
○ Irakli will discuss more
AI deliverables on every project
○ Every project must include specific AI goals, e.g.
■ AI library modernization
■ Code quality evaluations
○ Actual deliverables (as opposed to “learnings”)
○ Delivered both internally and to customers

12.

AI Driven Solutions
How we approached choosing AI solutions?
● We looked at the demand of AI solutions
● We looked at the challenges it solves for the businesses
● We looked at which of these solutions are closest to us
Identified Services
● IDP - Intelligent Document Processing
Market size was estimated at USD 2.30 billion in 2024 and is projected to reach USD
12.35 billion by 2030
RAG - Retrieval Augmented Generation
Market size was estimated at USD 1.90 billion in 2025 and is projected to reach USD
9.86 billion by 2030

13.

IDP & RAG
What Is IDP
IDP solutions use AI, machine learning, and OCR
to automatically read, extract, and organize data
from documents, transforming them into
structured, usable data for business processes
What Is RAG
A RAG solution is a method called, which
combines external data with a large language
model (LLM) to provide more accurate, up-todate, and relevant responses

14.

How We Approach Sales and Marketing
Identify Specific Industry
Identify Specific Challenge
Tailor our message to the challenges
In general we position ourselves as Ai driven custom software solution company
LinkedIn profiles are part of it

15.

Building The Competitive Edge: Upskilling & Certification as a Core Requirement
As AI Evolves - What does this bring ?
Challenges -What got us here won’t get us there.
Where are the opportunities: New Skills,
Adaptability, Fast Learning, Flexibility.
As the change is constant, the real competitive edge
comes from how fast people can learn and adapt.
And Upskilling and Certifications becomes not as a nice
to have, buts as strategic necessity.

16.

Building The Competitive Edge:
Why Upskilling & Certification Matters?
This is not just about training — it’s about future-proofing our people and our business.
Upskilling builds confidence and agility.
Certification validates expertise — it’s the difference between saying you know something and
proving you can apply it under real-world pressure.
This is about personal growth and same time it’s about organizational resilience.
It signals to customers and partners: We know what we’re doing, and we’re doing it right.

17.

Partnership and Certification in AWS Services – As a part of Strategic
Necessity

18.

Partnership and Certification in AWS Services – As a part of Strategic
● Each certification directly supports this status and enhances credibility with AWS, clients, and
Necessity
partners.
Proves technical maturity and enables access to AWS resources, funding, and marketing support.
Increases visibility in the AWS ecosystem, opening doors to co-selling and strategic collaboration.
Leads to larger, higher-value projects, strengthening revenue and reputation, that in re-turn directly
comes to the employees.
Builds a culture of continuous improvement and technical excellence.
Gain globally recognized credentials that elevate professional value and career trajectory.
Access more complex, strategic and impactful projects, gain greater visibility , expertise and faster
career progression.
Expanded opportunities as company growth creates new roles, leadership paths, and long-term
stability.
So when we talk about upskilling and certification, we’re not asking you to do something for the
company or for marking additional checkboxes in HR records.
We’re inviting you to grow with the company building our competitive edge.

19.

Career Ladder
From Junior to Solution Architect (7–9 Years)
Solution Architect
(Delivery Manager)
Engineering Manager
Software Architect
(Team Lead)
STEP 6
STEP 5
STEP 4
Continuous Growth: Ongoing learning,
mentorship, and upskilling are essential and
expected at every stage.
Engineering Manager
QA Architect
(Team Lead)
Senior Software
Engineer (Team Lead)
STEP 3
Senior QA Engineer
(Team Lead)
Regular
Software Engineer
STEP 2
Regular
QA Engineer
Junior
Software Engineer
STEP 1
Essential Competencies: Hard Skills vs Soft
Skills
Junior
QA Engineer
Leadership Readiness: Senior Engineers and
Architects are expected to lead teams and
drive delivery.
Performance-Based Progression: Career
advancement is based on consistent project
success, client satisfaction and proven
excellence.
Active Contribution: Proactive involvement in
the company’s lifecycle — through knowledge
sharing,
improvement
initiatives,
and
teamwork — is essential.

20.

Acknowledgement to our Learning Sprint Stars!
We are proud of your achievements!
Karen Kostanyan
Anna Kiseleva
Irakli Gotsiridze

21.

Career Growth Highlights: Last 2 Years in Review
2024 All Promotions – 7
● Junior Level – 4 employee
● Regular Level – 1 employee
● Senior Level – 2 employee
2025 All Promotions – 7
● Senior Level – 4 employee
● Junior Level – 3 employee
2026 is Loading …
● Q1 2026 Career Review Participation: 10 employee applied

22.

LinkedIn
Email from Irakli:
Dear Team,
As you know, our company is transitioning to AI custom solutions, and this shift represents an exciting new chapter in our growth. As part of this
transformation, we need your support in updating your LinkedIn profiles to reflect our new direction.
It is increasingly important that our employees' LinkedIn profiles reflect this focus. LinkedIn is the primary platform where our clients, both current and
prospective, research and assess our capabilities, making it critical that our collective online presence reflects this exciting transformation.
What We're Asking
We kindly request that you update your LinkedIn profiles to include the following guidelines. Link
We truly appreciate your support in this initiative as we grow and evolve together. If you have any questions about updating your profile or need
guidance, please don't hesitate to reach out to the Marketing Team.
Thank you for your continued dedication to our shared success.

23.

THANK YOU
2025