ART-ES_Presentation

1.

ART-ES: Visual Identity Concept
• Innovative online learning platform
• Intelligence • Artistry • Personalization

2.

Core Meaning
• ART = mastery, creation, learning as craft
• ES = Education System, Essential Skills, Expert
System

3.

Brand Colors
• - Deep Midnight Blue (#0A2A42)
• - Soft Cyan Mist (#7CC9D6)
• - Ivory Paper White (#F8F5EE)
• - Holographic Coral (#FF6F5E)
• - Aurora Green (#6BD8A1)

4.

Logo Concepts
• A. Harmony of Knowledge
• B. ES Light Arc
• C. Learning Axis

5.

Graphic Style
• Structured softness • Light gradients
Geometric curves
• Clean UI • Intelligent visual rhythm

6.

Typography & UI
• Fonts: Inter / Manrope + Spectral
• Airy layout • Soft shadows • Light-based
accents