Special-New-Year-Promotions-in-Russia-and-the-United-Kingdom

1.

Special New Year
Promotions in Russia
and the United Kingdom
Overview of key New Year promotions in Russia and the
United Kingdom.

2.

Russia - New Year
Gift Fair
Moscow: Russia's largest holiday gift fair. Featuring
handmade products, cultural zones, and workshops.

3.

Russia - Made in Moscow Winter Collections
Moscow designers present exclusive winter collections at
shows and in specially decorated stores.

4.

Russia - Dodo Pizza "Pay It Forward"
Anonymous Gifts
Chains of Kindness
Viral Effect
Gifts of drinks, desserts, pizza
Creating chains of spontaneous
Social media engagement
kindness

5.

Russia - Sweepstakes &
Fun Activities
Cafes and shops organize holiday giveaways, contests,
treats, and photo booths. Focus on entertainment and
community, not discounts.

6.

Russia - Decoration
Swap Initiative
Eco-exchange and masterclasses on creating
decorations from recycled materials. Support
sustainability and community.

7.

UK - Cadbury Secret Santa Service
Cadbury's innovative campaign in the UK.
Uses QR codes for anonymous free chocolate gifts.
Generates viral social media buzz.

8.

UK - John Lewis #EltonJohnLewis
Signage Change
Hashtag Campaign
John Lewis changed its signage to "John"
Using the #EltonJohnLewis hashtag with celebrity
involvement
Employees as Ambassadors
Viral Effect
Turning staff into brand ambassadors
Viral social media engagement

9.

UK - Coca-Cola AI
Christmas Campaign
First AI Advertisement
First Christmas advertisement fully created by AI.
Iconic Parade
Iconic truck parade with enhanced effects.
Community Support
Integrated charitable community support.

10.

Comparison and Conclusion
Russia
UK
Community emphasis
Innovation priority
Craftsmanship focus
Celebrity partnerships
Spontaneous kindness
Digital integration
Russia emphasizes community and craftsmanship; UK prioritizes innovation and celebrity. Both build
loyalty through emotional connections, not price cuts.