3H (1)

1.

Team building

2.

Key Roles in the 3H Framework
The Hipster (Design/User Experience): Focuses on the
"cool" factor, ensuring the product is intuitive,
aesthetically pleasing, and user-centric.
The Hacker (Technology/Product): Acts as the technical
expert (often CTO) who writes the code, builds the
platform, and turns concepts into a functional, scalable
reality.
The Hustler (Business/Sales): Drives growth through
marketing, strategic partnerships, and sales, ensuring the
business model is sustainable.

3.

Hustler
A hustler is basically the chief salesman who moves the idea forward by driving business
sales. The go-to businessman that generates leads makes deals and gets it all done. They
know how to face rejections, who to sell the products to, and what will keep the business
ticking over.
Example:
Chief Operating Officer (COO) of Facebook, Sheryl Sandberg, is an American
businesswoman who achieved success through her networking skills. Being an economics
graduate from Harvard, Sheryl was awarded placements in the US Department of
Treasury and even Google. In 2007, she met Mark Zuckerberg, the co-founder of
Facebook, at a Christmas party, and soon in 2008, she was hired as the COO of
Facebook.

4.

Hacker
The Hacker is the one who develops the new technology for the business, builds new
product prototypes, and works on product development. Also known as the backend, front-end, or even full-stack developer, the hacker can create algorithms, build
intellectual properties and develop new technologies for customers.
Example:
The co-founder of Microsoft and an American Business Magnate, Bill Gates, is the
perfect example of a hacker who co-founded Microsoft. He partnered with his
childhood friend, Paul Allen, to build a BASIC interpreter for MITS. Later on, they
named their partnership Microsoft and launched the first retail version of Microsoft
Windows in 1985, which revolutionized the computer industry.

5.

Hipster
The hipster makes the products look market-ready. Designer and creative genius
behind the products, who develops product design while being true to the brand for
delivering a satisfactory customer experience. The hipster makes the products look
market-ready. The hipster makes sure the product details are authentic and
marketable.
Example:
Chief Design Officer (CDO) of Apple, Jony Ive, is a true hipster and known as the
creative genius and designer of Apple’s most successful products. Termed as the
“Spiritual Partner” of the late Steve Jobs, the co-founder of Apple, Ive worked as a
long-term designer with Steve Jobs as he shared his aesthetic and design inspirations.
Tim Cook, the CEO of Apple, called Jony Ive “the driving force between the look and
feel of our products.”

6.

Combining the 3H Personality Types
Combining the hacker, hustler, and the hipster,
an effective team is formed to build a startup,
where the hipster brings creativity and design
factors, the hacker creates the technologies,
and the hustler makes sure the business
generates leads and revenue.

7.

Thank you for the class!