The Future of Shopping Experience: Exploring Modern Retail Trends

1.

EDUCATIONAL PRESENTATION
TECHNOLOGY
& INNOVATION
The Future of Shopping Experience
Exploring modern trends in retail
Teacher's Guide
15.27д-ИСТ01/24б
Enokyan Karen and
Danchenko Artem

2.

Q1
Shopping Evolution
Discussion
Questions
Let's explore how shopping habits are
evolving in the digital age.
How has your personal shopping experience changed over the last five
years?
Q2
Preference Choice
Do you prefer human cashiers or self-service technologies? Why?

3.

TREND 01
Smart Store
Cashierless Experience
Walk in, take what you want, walk out. No lines, no waiting,
just grab and go.
Self-Checkout Kiosk
Scan with your phone
Amazon Go Example
Frictionless shopping process
Zero Queue Time
Instant checkout experience

4.

But how does this 'magic'
actually work?

5.

TREND 02
AI-Powered Retail
Artificial
Intelligence
AI Chatbots
First contact with customers, 24/7 assistance
Consumer Behavior Analysis
AI analyzes consumer behavior and delivers
personalized experiences that anticipate
customer needs.
Understanding shopping patterns and preferences
Personalized Recommendations
Targeted ads based on search history
Target Audience
Finding the right customers efficiently

6.

TREND 03
Augmented Reality
& Digital Twins
Experience fashion before you buy with cutting-edge virtual
technology.
Smart Mirrors
Virtual try-on without fitting rooms
Virtual Fitting Rooms
Try clothes digitally before purchase
Digital Twins
Exact virtual copies of physical products
Upgrade customer experience • Fun & interactive shopping

7.

TREND 04
Personalization and
Recommendation Engines
Moving from physical stores to the digital world, let’s talk about
another powerhouse of modern retail: AI-driven Recommendation
Engines

8.

ROLE-PLAY
ACTIVITY
Let's practice and apply what we've learned

9.

Role-Play Activity
A Store Manager
B Tech Consultant
Personality:
Mission:
Conservative • Careful with money • Skeptical about technology
Suggest 2 modern technologies • Explain benefits • Attract customers
Concerns:
Ideas:
Expensive new technologies • Limited budget • Traditional store model
Goal: Challenge the consultant's ideas
Cashierless systems • Self-checkout kiosks • AI chatbots • Virtual fitting
rooms • Drone delivery
Goal: Convince manager to modernize
2-3 minutes dialogue
Use 4+ keywords from lesson
Work in pairs

10.

Scenario
0
1
The Challenge
ClassicMart is losing customers to modern stores with new technologies.
0
2
The Need
0
3
Your Mission
Management needs new ideas to survive and compete.
Help the company decide what to do.

11.

Tas
k
Business Dialogue
0
1
Manager explains problems & concerns
0
2
Consultant proposes solutions
0
3
Discuss advantages & costs → Reach decision
Duration: 2-3 minutes

12.

Vocabulary & Tips
Use 4+ Keywords
target audience
Preparation: 5 minutes
Tips for Success
consumer behavior
Speak naturally
React to your partner
supply chain
personalized
recommendations
cashierless store
logistics
Use new vocabulary
Sound professional
automated warehouses
self-checkout kiosk

13.

Lesson Complete
"Thank You for Your Attention"
Keep Learning
Innovation never stops
Stay Curious
Explore new technologies