Target Audience

1.

Target Audience
Ioana, 39* years
Content creator.
Knows exactly what she wants. And how it should look on Instagram.
Values design, comfort and having a place for everything.
* - we don’t ask women their age.
Radu, 39 years
Runs a business, manages a team
and occasionally manages to leave
work on time.
Values privacy, good architecture
and getting home before the kids are
asleep.
Sofia, 9 years
Old enough to have an opinion.
Especially about her room.
Needs her own space, good Wi-Fi
and enough distance from her little
brother Matei.
Tesla, 2 years
Sleeps downstairs. Eats
electricity at night. Radu
calls her “an investment”
- Ioana disagrees.
Matei, 5 years
Full-time explorer.
Part-time listener.
Needs just 12 m² to sleep.
And 2.5 hectares to spend his
energy.
Loki, 5 years
Swiss Shepherd. Originally white.
Matei’s partner in crime. Loves
running, swimming and getting
dirty faster than anyone can clean
him.
A home for him. A lifestyle for her. A playground for
them. A park for the dog. A charger for the Tesla.
A - OVERVIEW
Lakeside11. Everyone gets what they want.