Green Fashion

1.

2. Green Fashion

also called eco fashion, is a part of the
growing design philosophy and trend
of sustainability, the goal of which is to
create a system which can be
supported indefinitely in terms of
human impact on the environment and
social responsibility

3. Brief History of Eco Fashion

Sustainable fashion came  into  the  public  foray  in  the  late 
1980s  and  early  1990s  as  well-known  companies  such 
as Patagonia and  ESPRIT  brought  "sustainability"  into 
their  businesses.  The  owners  of  those  companies  at  that 
time were  outdoorsmen  and  witnessed  the  environment 
being  degraded  by  increased  use.  They  commissioned 
research into the impacts of fibers used in their companies. 
For  Patagonia,  this  resulted  in  a  lifecycle  assessment  for 
four fibers, cotton, wool, nylon and polyester. For ESPRIT 
the  focus  was  on  cotton,  which  represented  90%  of  their 
business at that time.

4. It's Better for the Earth

Conventional cotton alone requires a third of a pound of
chemicals to make just one t-shirt--and how many t-shirts
do you have sitting in your drawers right now? Choosing
organic fibers or sustainable fabrics--like those made from
bamboo or hemp--can also trim the amount of carbon you
give off and chemicals you bring into your life, and there's
no doubt that's a good thing.

5. It’s better for people

Buying clothes labeled
under the Fair Trade
Act is sustainable on
several levels: You can
be sure it was produced
under
safe
working
conditions,
it's
sweatshop free, and the
person who made it
earned a fair wage.

6. It’s better for animals

You may love the look of those leather boots you
saw on the runway, but the life of the animal that
gave up its skin should have you thinking twice
about buying them. Making sure your closet is
stocked with cruelty-free clothes means you can
get dressed without worrying about what went into
what you're wearing.

7. 7 Eco-Friendly Fashion Labels 

7 Eco-Friendly Fashion Labels
G-STAR RAW
A few years ago, Pharrell
Williams joined the G-Star
Raw team, and together, they
partnered up with The Vortex
Project and Parley for the
Oceans to invent Bionic Yarn,
an eco-friendly fabric made of
fibers derived from recycled
plastic bottles found in the
ocean.
The
result?
A
streetwear line of denim and
apparel that cleans the ocean.

8. STELLA MCCARTNEY

Stella
McCartney's
eponymous
line
is,
essentially, eco-fashion at
its finest. The brand has
always
been
upfront
about
its
animal-free
products and its goal to
be more sustainable. To
start, her London stores
are powered by wind
enegy, and her highly
coveted platform brogues
are made from certifiedsustainable wood and
renewable resources.

9. AMOUR VERT

The brand's motto reads,
"With every stitch a
purpose,"
and
that
couldn't be any more
true. Amour Vert (which
translates
to
"Green
Love" in French) boasts a
zero-waste
design
philosophy,
which
includes local, made-inthe-USA manufacturing,
non-toxic
dyes,
and
sustainable fibers. Plus,
for every tee purchased,
Amour Vert will plant a
tree.

10.

FREEDOM OF
ANIMALS
Actress Nikki Reed joined
forces with accessories
brand Freedom of Animals
to launch a line of bags
that are as chic as they
are ecologically sound.
And we can't get enough
of the designs or their ecofriendly message. Each
one is made of postconsumer,
cruelty-free,
eco-faux leather and lined
with organic cotton.

11. H&M CONSCIOUS

H&M CONSCIOUS
Thanks to its commitment to sustainability,
H&M is one of the few fashion brands
that's making an effort to be competitive in
the environmentally friendly fashion realm.
When the brand's not partnering with ecoconscious stars, like Olivia Wilde, it's
constantly packing its eco-friendly line with
basics and one-off statement pieces, like
this rust-colored blazer.

12. I AM NOT A VIRGIN

This dress is made out of
plastic water bottles. No
joke. This brand upcycles
bottles found in the
ocean, turning them into
soft basic tees and
dresses.

13. RAFA

Hand-made by a group
of artisans based in Los
Angeles (and with eco
materials to boot), you
know you can feel good
about stepping into any
pair of Rafa shoes.
These
super-chic
sandals with their dainty
straps and chunky block
heel. So good.