History of the brand of Adidas

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History of the brand of Adidas - the
largest manufacturer of athletic
footwear, apparel and equipment,
begins in 1948, when two brothers
Adolf (Adolf) and Rudolph
(Rudolf) Dassler (Dassler), not
finding a common language, they
decided to destroy the family
company, well-known in while
company-manufacturer of sports
shoes Dassler . The reasons for the
gap until the end and did not
become known to the public, but
this move provided the impetus for
the creation of two well-known
brands of today, the eternal
rivals Adidas and Puma. The
family business was divided in
half. Adolf Dassler was the
company owner of Adidas , and
Rudolph - the firm of Puma .

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After receiving his part of the
family business, Adolf ( «Adi»)
Dassler calls his "company of
Adidas" , a little later in the
same 1948 gives it known to us
the name of "Adidas". Without
abandoning the name of glory
Dassler Adi Dassler used his
already well-known in the
sports world, the name and add
to it its name: from Adi Dassler
produced of Adidas . Later it
became the name ingeniously
deciphered as «All Day I
Dream About Sports».

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In 1949 the Adi Dassler formally registers three strips - firm symbol of Adidas ,
simple and durable sign, perfectly fit into the style of a sports goods.
Symbolizing the upward movement of the three steps, sign Adidas recalls the
three pillars of production of sports shoes, formulated more Adi Dassler: shoes
should be appropriate for a particular sport, be strong and protect the athlete.
First three stripes Adidas deposited only on athletic shoes, but then moved on all
company products. In 1971 came the famous shamrock of Adidas . Now shamrock
is a symbol of the direction «the Sport the Heritage» , the original logo - a
symbol of the direction «the Sport Perfomance» , a symbol of the third direction
«Sport Style» became a circle with three stripes.

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24 April 2012
Rospatent has deprived right to use the
logo of the line "Jump" shoes the Turkish
company Intermar Simanto Nahmias.
According to the newspaper "Izvestia", the
decision was taken based on the results of
the application of the German company
Adidas.
In a statement from Adidas reported that the
trademark "Jump" contains three strips and
bears a strong resemblance with the Adidas
logo that confuses the buyer regarding the
manufacturer of the goods. Three strips of
«Jump» logo form a triangle, as well as the
logo Adidas, only "Jump" it upside down,
and added to it the circle. Rospatent has not
recognized these differences are significant.
According to "Izvestia", of Adidas provided to
the Rospatent some materials of past court
cases, according to which the company
Intermar Simanto Nahmias had no right to
use the trademark "Jump".