World wild fund for nature

1. World Wild Fund for Nature

2. History of creation

Spring 1961 - Max Nicholson assembles the team; decided to
organize a headquarters in Switzerland; as an emblem to take a
black and white image of a panda. Ornithologist Peter Scott
becomes the first chairman.
September 11, 1961 - official registration of the World
Wildlife Fund. From that moment, he began to carry out a great
fund-raising mission to solve acute environmental problems.
1971 - Prince of the Netherlands Bernard addressed to one
thousand of the most influential people in the world with a
request to support WWF. The capital collected in this way
became the foundation of the trust fund, which was named
"Trust 1001 for Nature Conservation"

3. History of creation

In 1973, WWF supported the Indian government, led by Indira Gandhi, in
carrying out activities to save the tiger population.
In 1975 - began the implementation of the program to save tropical
forests
1976 - program "Traffic" - for monitoring trade in wild species of animals,
plants, as well as their parts.
the end of the 70s. - The fund grew from a small organization into an
international network, the main goal of which was to preserve the
natural diversity.
In 1983 - a large-scale campaign to raise funds - collected about 13
million dollars.

4. History of creation

In 1985, the fund sought a ban on whaling.
In the 80s, the World Foundation initiated an initiative to
restructure the external debts of developing countries as a result
of additional budgetary financing of environmental activities on
its territory - "Debts for Nature".
In 1992, the UN Convention on Biological Diversity was signed in
Rio de Janeiro.
In 1994 the Russian WWF representative office was opened.
Since 1998, WWF has published reports assessing how quickly
natural resources on the planet are depleted.

5. History of the logo

Inspiration came from Chi-Chi, a large panda brought
to the London Zoo in 1961, when the World Wide Fund
for Nature WWF was established. The organization
needed a recognizable symbol that would bypass all
language barriers.
The first sketches were made by Gerald Waterson in
1961. Based on them - Peter Scott, drew the first logo,
commenting it this way:
"We wanted an animal that would be beautiful,
endangered, and at the same time loved by many for
its touchingness. In addition, we wanted an animal
that looks in black and white to save money on
printing. "

6. Panda Chi-Chi at the London Zoo

The evolution of the logo
Panda Chi-Chi at the London Zoo

7. What is WWF?

World Wildlife Fund (WWF) is one of the largest independent
international environmental organizations, uniting about 5 million
permanent supporters and operating in more than 100 countries.
WWF's mission is to prevent the growing degradation of the
planet's natural environment and to achieve harmony between
man and nature. The main goal is to preserve the biological
diversity of the Earth.

8. Regions WWF

WWF operates in the territories most
important for preserving the diversity of
wildlife - in the so-called ecoregions.
Worldwide WWF has identified more than 200
ecoregions - Global 200.

9. Thank you for attention! Save the environment!