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Категория: МаркетингМаркетинг

E-sports

1.

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2.

E-sports is the brightest show, hard work, favourite hobby or
the worst enemy. It is different to everybody
For me, eSports is a whole World full of mind-blowing prospects Won't you
agree? Let's return to this conversation in 3 years.
Pavel Shapkin, the co-owner of U
Can Company
10
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HRr

3.

E-sports is an official sport, which is a kind of
competitive activity.
It is a special training practice for competitions based
on computer or video games
according to wikipedia.org

4.

Audience Growth ♦-
according to www.cybersport.ru

5.

Cybersport audience
-♦-
Sex
male
Age
15-22 years old
Peak age
17-18 years old
Location
Russia - 77%
Average income
Gaming Expenses
Education
Used devices
Ukraine - 14,5%
Other cities of the CIS - 8,5%
Up to 30 $ thousand / year - 90,6%
Betting on matches - 30,2%
Purchase of game items - 27%
Colleges of Further Education, unfinished
Colleges of Further Education, Incomplete
higher education
PC / Notebook - 57%
Smartphone / tablet PC - 43%

6.

Market growth rates
MARKET SCOPE
Forecast
by 2018
According to the forecasts of the analytical agency
NewZoo, the global volume of cybersport market will
reach $ 1.9 billion by 2018.
2015
2016
$ 747 million $ 892 million
$ 500 million
$ 1,9 milliard
Forecast
by 2017
$ 1 milliard

7.

U Can Company
U Can Company
the organizer of events and video content producer in the world of e-sports.
For three years of work the studio of UCC has highlighted more than 500
tournaments.
The UCC team organized 5 own tournaments with a prize pool of more than $
100,000. And also it organized more than 10 tournaments for major
companies of Europe, Asia and Russia
MMCCMA UCC
The mission of the UCC - to form a positive
attitude to computer sports among people.
Therefore, the vector direction
of the company’s development is the popularization
of e-sports in Russia and the World.

8.

U CAN COMPANY
Watch the video presentation
of our company
U CAN COMPANY

9.

The pace of development of the U Can Company -♦-
2018

10.

What we do:
1 Create tournaments
2
Cover the tournaments
3
Create media production

11.

The creating of tournaments

12.

The total prize pools of the tournament
series conducted by U Can Company
The UCC team organized 5 own tournaments with a prize pool of more than $
100,000.
More than 10 tournaments for major companies in Europe, Asia and Russia. And
also more than 50 open qualifications of the European region.
WORLD CYBER ARENA
2016*
europe qualification
Prize fund $ 100 000
Prize fund $ 125 000
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Prize fund $ 25 000
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Prize fund $ 33 000
LOOT.
BET
INVITATIONAL
Prize fund $ 25 000

13.

The own prize fund
303 000 $
played on Tournaments
of U Can Company for 3
years of work

14.

The organisation of international tournamentsB
-♦CIS
(World Cyber Arena CIS ;
World Electronic Sports Games: Russia)
(WCA) Exclusive rights to organize, highlight, monetize the European
and Asian region of the international tournament World Cyber Arena 2017 / World Cyber Arena 2018
(WESG) Exclusive rights to organize Russian qualifiers for the international tournament World Electronic
Sports Games 2017

15.

The coverage of the tournaments

16.

17.

The U Can Company studio for live stream

18.

The covered tournaments
-♦-
PREOWTOI?
WORLD CYBER ARENA
CEVO Main
World Cyber Arena 2016
Acer Predator Masters
NORTHERN ARENA
•SpO'lt Championship
LAN GRAND
ESWC
Gfinity CS:GO
Invitational
Northern Arena 2016
Montreal
Global Grand
Masters #1
eSports World
Convention 2016

19.

6 000 000
unique viewers
watched livebroadcasts of U Can
Company
in 2016

20.

4 600 000
hours of views
were received by U
Can Company
partners in 2016

21.

the U Can Company
tournaments gathered
5 014
participants

22.

Official commentators
Pavel «Toll» Grigoryev
Mikhail «Phant» Novgorodtsev
Work experience at Lan events: 10 hours
Discipline: DOTA2
Age: 29 years old
Hometown: Chelyabinsk
Discipline: CS:GO
Age: 26 years old
• Hometown: Saint Petersburg
• Feature: can boil the kettle by crying
Feature: knows the mate in two moves
MC
EEXH3

23.

Media Promotion

24.

Media Production
■’ use TW1TTrB.COM/UCC_OOTA
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U Can Company makes videos for video service
Dingit.tv For 2017 more than
1,000 highlights were created

25.

Media Production
The creation of promo-clips of tournaments and
their promotion in social networks

26.

Partners who we cooperated with
GIGABYTE”
Taiwanese company producing the
motherboards,video cards and other
computer equipment
Manufacturer of armchairs and
tables for gamers

flOM.ru
Federal
operator
Telecom
International
Marketplace
Gaming
FARM (SKINS
DROP IS BETTER • m THAN FROM GABEN
Area for case sale
Roulette sale website
cases with skins

27.

Public projects
The Government of the Kirov region
The exchange of experience in
the field of e-sports within the
framework of Russian-Chinese
relations
The University of Kirov, Vyatka State University
The work within the educational
process of the Laboratory of
Gaming and Digitization of the
State University

28.

Our Achivements
The UCC became the chairman of the European region at the
International Sports Summit in December 2016

29.

Our Achievements
The UCC took the second place in
the All-Russian competition of
"Young Entrepreneur of Russia"
in the nomination
"Opening of the Year»

30.

Cooperate with the companies,
which get the trust of your
colleagues
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