PR on the Internet

1. PR ON THE INTERNET

2. PR ON THE INTERNET

1.
2.
3.
4.
5.
Introduction
Types of the Internet resources
Promotion on the Internet
Dirty methods
References

3. PROs & CONs

PROs & CONs
Relatively cheap
May use all kinds of
channels
Gives a perfect chance for
two-way communication
Highly credible
Easy tool for
communication btw
strangers
Immediate & anonymous
PASSIVE
Perfect tool for dirty PR
(credible, anonymous,
immediate)
Strangers: starts
functioning without control
No way to delete info

4. BASIC INTENET RESOURCES

Web sites
Social networks
Browsers/
search engines
Portals

5. TYPES OF INTENET RESOURCES web sites

Visit-card-type
web site
Promo web site
Corporate/
official web site

6. TYPES OF INTENET RESOURCES inner use

Corporate media (part of
web site/ intranet)

7. TYPES OF INTENET RESOURCES community resources

Blogs
Social networks
Chats & forums
Reviews

8. TYPES OF INTENET RESOURCES other

Libraries, dictionaries,
maps, games, porn, etc.
Web site to serve the need
of other resources
(catalogues, ratings,
archives, etc.)

9. ADVERTISING ON THE INTERNET

Viral
Banners
Text ad
Rich media
Contextual
Product placement
Mail lists & posts (e-mail,
social networks)
Panel ad
Non-standard advertising (video
games, screensavers, flash animation)

10. PROMOTION ON THE INTERNET

Likes and reposts for a discount
Press releases
Online conferences/activities

11. PROMOTION ON THE INTERNET

Visit exchange systems
Search optimizing
Cooperation with thematic resources
Joining a catalogue or a content
provider
After-indexation

12. DIRTY METHODS

Spam
Spamdexing (cloaking, doorways,
code swapping)
Messages in forums or social
networks
Typescwatting
Quotation spam
Pop-up windows

13. BOOKS TO READ