Communication. Communication as a means of information exchange. Communication as interaction. Communication as understanding

1. COMMUNICATION

Communication as a means of information exchange
Communication as interaction
Communication as understanding

2. The notion of social communication

THE NOTION OF SOCIAL COMMUNICATION
• Communication is the process of creating
contacts between people caused by the
need for mutual activity.

3. Parts of communication

PARTS OF COMMUNICATION
Sender (communicator)
Message
Receiver (recipient)

4. Sender (communicator) and Receiver (recipient)

SENDER (COMMUNICATOR) AND RECEIVER (RECIPIENT)
Are both active and independent
Form an idea about each other
Act purposefully
Communicate verbally and nonverbally
Influence each other

5. Features of communication

FEATURES OF COMMUNICATION
A subject interacts with a subject
Includes a unified coding system

6. Functions of Communication

FUNCTIONS OF COMMUNICATION
Communicative
Information (information exchange)
Emotive (showing emotional
contacts)
Creative (forming of new relations)
Self-expression

7. Subject of communication

SUBJECT OF COMMUNICATION
Real
illusive
Imaginary

8. Means of communication

MEANS OF COMMUNICATION

9. Nonverbal communication

NONVERBAL COMMUNICATION
Appearance (clothes, hair style,
etc.)
Signals (traffic lights, etc.)
Signs (drawings, drafts, etc.)
Tactile (handshaking, etc.)

10. Symbolic gestures

SYMBOLIC GESTURES
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11. Structure of communication

STRUCTURE OF COMMUNICATION
Communication
Integration
Perception
Verbal
Nonverbal
Psychological impact;
personality changes
because of other people’s
influence
A process of
understanding. Helps
participants interact
with each other.
Cooperation
Participants act
together in order
to reach the
mutual goal
Rivalry
Reaching the
goal via
competing with
other participants

12. Social perception

SOCIAL PERCEPTION
Empathy (the ability to understand and share
the feelings of others)
Social Reflection
Casual Attribution (the attempt to predict or
explain the partner’s behaviour based on the
similarities of certain situation with well-known
prototypes.)

13. Communication barriers

COMMUNICATION BARRIERS
social differences: social position,
profession.
individual psychological characteristics of
communicators (An excessive shyness of
one of the partners, etc.)

14. THANK You for your attention!

THANK YOU FOR YOUR ATTENTION!