Luxury market

1. Luxury market

Made by:
Nika Mamedova
Catherine Lyaver

2. Luxury goods

Luxury Goods include art,
cosmetics, jewelry and
cars. The goods classified
as luxury, classic economic
theory belong to the socalled normal goods, i.e.
goods for which demand
increases with income.
The key difference of
luxury goods from
ordinary goods - the
ability to establish a
special long-term
relationships with
consumers, influencing
their behavior and sense
of self.

3. The target audience

Efforts for the promotion of
luxury goods aimed at the
wealthy people which able to
buy, but this audience is very
difficult. Information on how to
enter any portion of solvent
purchasers need to collect bit by
bit, thinking up all sorts of ways.
No less interesting audience are
those people who by chance
encounter with a rich audience
or have her channel of
communication. This can be
members of the press, experts in
the field of precious stones or
painting, sommeliers at
expensive restaurants, flight
attendants in business class and
many other groups.

4. Elite motivation 

Elite motivation
Emotional:
•Success;
•Self-Confidence;
• Wealth;
• Fun
Quality:
•The quality of the
materials;
•The quality of the
design;
•The quality of
service.

5. Features of the luxury market 

Features of the luxury market
• The Global market;
• Only branded products;
• Identification of the brand;
• Specific cultural features.

6. Lux-class cosmetics

We go to detail in the
luxury market for
example lux-calss
cosmetics .
Lux-calss cosmetics is
the highest price
segment. It is sold
mainly in stores in the
airports in the “Duty
Free”, in boutiques,
modern hotels,
specialty stores, and
having an experienced
consultant.

7. Global brands 

Global brands
This class includes
such luxury
brands as
“Chanel”, “Helena
Rubinstein”, “Nina
Ricci”, “Christian
Dior”, “Gianni
Versace”, “Yves
Saint Laurent”,
“Elizabeth
Arden” and so on.

8. Promotion

Lux-calss cosmetics is made by an
exclusive formula, made from
expensive components, with the
use of various innovations and
advanced technologies. Its
packaging has a unique design.
Advertising companies are of
global scope, with the
involvement of prestigious media
and the participation of highly
paid stars of show business.
Exposure of goods in the shops
on the side of costly advertising
stands and tester-stands,
individual consultants, etc.

9. Advantages and disadvantages

Advantages:
•Quality and attractive
packaging;
• High-quality and exotic
ingredients. The
effectiveness of
cosmetics of a class
"Lux”
Disadvantages:
•High cost;
•The probability of fake
goods.

10.

The demand for luxury
goods increases with
income. The main
feature of the goods
"luxury" is to establish
long-term relationships
with consumers. The
promotion of luxury
goods aimed at a
wealthy audience and
the audience with her
communication channel.
You can also say that
there is no budget
cosmetics class "luxury"
on the market of
cosmetic products, but
many individual species,
which are almost not
inferior in quality to the
selective cosmetics,
although the efficiency is
somewhat lower.

11. THANKS FOR WATCHING