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Marketing strategy for the U.S. market
1. Marketing strategy for the U.S. market
2. Concentrate on target group:
• Young(probably Hipster)• Cares for environment
• Lives in the city
3. Trust your strengths
• Value• Safe
• Reliable
• Personally craftable
4.
5.
• Improve warranty period• Place the separate dealershops
6. Soures
• http://www.slideshare.net/chris_mac/smart-car-marketingrecommendations• Lazyness