Marketing strategy for the U.S. market

1. Marketing strategy for the U.S. market

2. Concentrate on target group:

• Young(probably Hipster)
• Cares for environment
• Lives in the city

3. Trust your strengths

• Value
• Safe
• Reliable
• Personally craftable

4.

5.

• Improve warranty period
• Place the separate dealershops

6. Soures

• http://www.slideshare.net/chris_mac/smart-car-marketingrecommendations
• Lazyness