Road Map
Company Profile
Mission
Worldwide Share
Some Local Competitors
Product
Price
Place
Segmentation
Other Promotion Activities
Thank you for your attention!!!
13.20M
Категории: МаркетингМаркетинг РекламаРеклама

Road Map

1.

Presented By:
Zhanbolat Aknur
Erkinbekov Adilet
Davlyatov Atabek
Aimakov Meirambek
Sultan Luna

2. Road Map

• History
• Some Interesting Facts About
• Company Profile
• Mission
• Market Share
• Marketing 4 Ps
• Conclusion

3.

1886
1891
Coca Cola
Coca Cola’s first
BORN
BOTTLING
In a drug store
occurred

4.

The first Coca-Cola recipe was invented in
Covington, by JOHN STITH PEMBERTON

5.

1899
1909
The first bottling
400 Coca-Cola plants
AGREEMENT
BOTTLING
was done
were operating

6.

1930
1960
The company started moving
New
GLOBALY
BRANDS
were Introduced

7.

Some Interesting Facts About
Coca Cola

8.

Coca-Cola was made for the cure of
headache
and other illnesses

9.

Sales for the first year were only
$50

10.

Only 9
servings of the soft drink were sold
each day

11.

Now number of coke bottles sold each day
1.8 billion

12.

Coca-Cola
is the most recognized word in
the world after

13.

Spends more money
on advertising than
Microsoft and Apple

14.

Total number of Coca-Cola Products
3,500

15. Company Profile

Name
The Coca Cola Company
Industries served
Beverages
Geographic areas served
Worldwide
Headquarters
Atlanta, Georgia, U.S.
Revenue
$ 49.01 billion (2015)
Profit
$ 10.01 billion (2015)
Employees
150,900

16. Mission

• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.

17. Worldwide Share

18. Some Local Competitors

Main Competitor
• Pepsi
Other Competitors
• Gourmet
• Pakola

19.

Marketing Mix

20. Product

Coca Cola has the big chain of Product line
Over
3,500
Products

21. Price

Earlier Coke used cost based pricing
As competition started, now Coke has shifted to
competitive pricing
strategy
VS

22. Place

Target Market is Entire Planet

23. Segmentation

Coke’s commercials basically based on
young generations.

24. Other Promotion Activities

Coca-Cola Concerts

25.

26.

27.

28. Thank you for your attention!!!

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