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Road Map
1.
Presented By:Zhanbolat Aknur
Erkinbekov Adilet
Davlyatov Atabek
Aimakov Meirambek
Sultan Luna
2. Road Map
• History• Some Interesting Facts About
• Company Profile
• Mission
• Market Share
• Marketing 4 Ps
• Conclusion
3.
18861891
Coca Cola
Coca Cola’s first
BORN
BOTTLING
In a drug store
occurred
4.
The first Coca-Cola recipe was invented inCovington, by JOHN STITH PEMBERTON
5.
18991909
The first bottling
400 Coca-Cola plants
AGREEMENT
BOTTLING
was done
were operating
6.
19301960
The company started moving
New
GLOBALY
BRANDS
were Introduced
7.
Some Interesting Facts AboutCoca Cola
8.
Coca-Cola was made for the cure ofheadache
and other illnesses
9.
Sales for the first year were only$50
10.
Only 9servings of the soft drink were sold
each day
11.
Now number of coke bottles sold each day1.8 billion
12.
Coca-Colais the most recognized word in
the world after
13.
Spends more moneyon advertising than
Microsoft and Apple
14.
Total number of Coca-Cola Products3,500
15. Company Profile
NameThe Coca Cola Company
Industries served
Beverages
Geographic areas served
Worldwide
Headquarters
Atlanta, Georgia, U.S.
Revenue
$ 49.01 billion (2015)
Profit
$ 10.01 billion (2015)
Employees
150,900
16. Mission
• To refresh the world...• To inspire moments of optimism and happiness...
• To create value and make a difference.
17. Worldwide Share
18. Some Local Competitors
Main Competitor• Pepsi
Other Competitors
• Gourmet
• Pakola
19.
Marketing Mix20. Product
Coca Cola has the big chain of Product lineOver
3,500
Products
21. Price
Earlier Coke used cost based pricingAs competition started, now Coke has shifted to
competitive pricing
strategy
VS
22. Place
Target Market is Entire Planet23. Segmentation
Coke’s commercials basically based onyoung generations.