Inside the whales den

1. Inside the Whales Den:

A Closer Look At the Saudi Games Market
Amir-Esmaeil Bozorgzadeh
Managing Partner
Gameguise

2. Saudi Market Fact Sheet

3. Saudi Market Fact Sheet

4. Saudi Games Market Estimates

5. Apple vs. Google

6. Mobile Gamer Survey – 1,579 completes

7. Male age groups

8. Female age groups

9. Male vs. Female – age groups

10. Male education & employment

Male education & employment

11. Female education & employment

Female education & employment

12. Game genres

13. Game genres – Males vs Females

14. Gaming Frequency

15. Gaming Frequency - Male

16. Gaming Frequency - Female

17. Game duration – Male vs Female

18. Influences to download and play

19. Download types

20. In-app purchases

21. In-app purchases – Male vs Female

22. B2B Publisher Survey

23. Position at company

24. Focus on new titles in 2016

25. Faced marketing challenges?

26. On the ground facts

27. On the ground facts

28. On the ground facts

29. On the ground facts

30. Islamic content guidelines

Online Artwork
Sanitised
storylines
Offline Marketing
Character
artwork
Non-sensuality
Marketing campaigns should
be strictly segregated
between the sexes
Special reservations
concerning traditions
Avoid ANY topic
related to religion
Touching
100% require
company
establishment for
offline events
Retail events should actively
focus on male target groups
and only passively on females
Affection
Maximize neutral
characters
Super powers should not be
connected to divinity or
spirituality
Retail presence strongly
recommended

31. No need to over-localise

32. No need to over-localise

33. Unique marketing conditions