Content & social media marketing

1.

GRAYDEE
STARS ARE
CREATED
WITHIN TRIBE.
GALAXIES
GRAYDEE
IS A SPINDOX
GRAYDEE
IS A
SPINDOX’S
CONTENT
FACTORY.
FROM
RESERVE
OF COLD
GAS THAT
FORMS INTO GIANT MOLECULAR CLOUDS.
2018

2.

How it’s written: Graydee.
How it’s pronounced: Challenge.
Graydee, the digital marketing performance agency. From big data
marketing and web analytics to customer strategy and on-line editorial
production. From social media management to brand design, graphics
and video production; from employer branding to SEO set-up.
Graydee, integrated events and technology.

3.

CONTENT & SOCIAL MEDIA MARKETING
Create digital marketing campaigns with content marketing
strategies for websites and social medias.
OUR OFFER
GRAPHIC DESIGN, PHOTO & VIDEO PRODUCTION
Boom up the digital marketing with multimedia solutions.
EVENT MANAGEMENT
Meeting, teambuilding, roadshows, brand events,
Fashion shows and more.
SEO, WEB ANALYTICS & REPORTING
KPI reportings and benchmarking to monitorate and optimize digital
marketing performance and search engine ranking.

4.

Quality
The content that attracts the users the most is not based on beautiful
webpage interface, nor payed search engine ranks, but information that can
meet the needs of users. We create valuable, interesting and up-to-date
contents to win the users’ respect.
Originality
CONTENT
MARKETING
Digital marketing’s key of success lies in the
content’s quality.
Users want to see original contents and search engines constantly update
algorithms to combat copycats. For years, our brand reporters produce
original contents with a critical-thinking and creative mind, paying attention to
current Internet dynamics and mass trends. We have created contents about
fashion, luxury, sports and lifestyle, and also about AI, blockchain and big
data.
Multimedia Performance
We are web marketing professionals, brand reporters, photographers, video
makers, event planners and graphic designers. We can capture quickly and
accurately the client’s need to draw out multimedia solutions. More
importantly, we have an innovation soul that dares to think beyond the
traditional patterns.
MAIN PERFORMANCES
BRAND REPORTING, COPYWRITING & STORY TELLING
PHOTO SHOOTING & VIDEO PRODUCTION
POST PRODUCTION & SPECIAL EFFECTS
INFORMATION DESIGN

5.

Strategic Planning
We help our clients to build a social media marketing plan, select the best
media platform(s) according to their industry nature and business goals, and
create practical, interesting and interactive content marketing solutions.
Social Media Management
We manage the social media accounts, updating personalized and highquality contents for lead generation purposes.
SOCIAL MEDIA
MARKETING
A digital Marketing plan goes nowhere without
a smart social media mind.
Social Media Advertising
Platforms such as Facebook, Instagram and Linkedin have their own Ad
delivery models. As professionals, we are familiar with the different
characteristics of each platform and we help our clients targeting the most
appropriate customers while optimizing the advertising costs.
Partnership with KOL
The KOL economy is the focus of the new digital marketing era. We are
building and nurturing our relationships with emerging or mature KOLs to
bring out brand communication plans for our clients.
MAIN PERFORMANCES
FACEBOOK, INSTAGRAM, LINKEDIN, YOUTUBE ACCOUNT MANAGEMENT & MORE
TRAFFIC & FANBASE BUILDING
LEAD GENERATION & ORGANIC PERFORMANCE CAMPAIGN
SOCIAL MEDIA PAYED ADVERTISING

6.

OUR CLIENT CASES
ASSOCIAZIONE MERCURIO –
SOCIAL MEDIA STREAMING
Graydee supports Mercurio in terms of social media.
How about a challenging team work experience enlightened by
unknown ingredients and recipes? Graydee invites chefs from Africa
to guide Amissima members in a tasty journey full of creativity and
ispiration. Together with our chefs, the managers of Amissima work
together to create esotic dishes that warm their hearts and palates.
QKing Corestaurant | Milan

7.

Rebranding
GRAPHIC DESIGN,
PHOTO & VIDEO
PRODUCTION
We have all you need for multimedia production.
-
Logo design
Business card
Letter template
Presentation template
Handbook
Electronic signature
Graphic Design
-
Website
Social media feed
Infographic
Event communication material
Video production
- Corporate presentation/institutional video
- Customized format
- Event video
Photo production
- Photo shooting
- Event photography
- After effects

8.

GRAPHIC
DESIGN
Digital marketing’s
key of success lies in the
content’s quality.
PORTFOLIO

9.

Full-Range Event Planning
We care for all the details that are necessary for the success of an event:
project planning, location, invitations, transfers, check-in, catering,
translation, coordination of the staff, security, ecc.
Video Production and Press Office
EVENT
MANAGEMENT
We create emotions, from planning
to execution.
We offer professional services like video and photo production, press
release, social media management, making sure that the event is 360degree covered from a digital point of view.
Budget and Cost Control
We control costs strictly according to the stablished budget, and we ensure
the maximum value of the project.
MAIN PERFORMANCES
BRAND EVENTS
PRODUCT LAUNCH & ROADSHOW
TEAM BUILDING
FASHION SHOW, SHOOTING & SHOWROOM
CONFERENCE & MEETING
NEWS PRESS & SOCIAL STREAM
ART EXHIBITION

10.

OUR CLIENT CASES
AMISSIMA – SOCIAL COOKING
Graydee supports Amissima in terms of team building.
How about a challenging team work experience enlightened by
unknown ingredients and recipes? Graydee invites chefs from Africa
to guide Amissima members in a tasty journey full of creativity and
ispiration. Together with our chefs, the managers of Amissima work
together to create esotic dishes that warm their hearts and palates.
QKing Corestaurant | Milan

11.

OUR CLIENT CASES
AMPLIFON –
EMEA SALES DIRECTOR MEETING
Graydee supports Amplifon in terms of director meeting.
Graydee takes an international group of sales directors of Amplifon to a
popular Portuguese holiday resort, where they were accomodated in a
spectacular hotel with stunning ocean view during the three-day meeting
and workshop.
Cascais | Lisbon

12.

OUR CLIENT CASES
AMPLIFON - VENI VINO VICI
Graydee supports Amplifon in terms of team building.
Treasure hunt 2.0: the Amplifon staff, equipped with tablets, maps
and compasses, immerse themselves in the enchanting vineyards of
the Langhe. Graydee animates the Amplifon staff in all the five
senses with challenging team building activities and virtual games.
What’s more thrilling? An outdoor surviving experience with our
survival instructor.
Tenuta Fontanafredda | Serralunga d’Alba

13.

OUR CLIENT CASES
BLG LOGISTICS - VENI VINO VICI
Graydee supports BLG in terms of team building.
Treasure hunt 2.0: the BLG Logistics staff, equipped with tablets, maps and
compasses, immerse themselves in the enchanting vineyards of the Langhe.
Graydee animates BLG members in all the five senses with challenging team
building activities and virtual games.
Tenuta Fontanafredda | Serralunga d’Alba

14.

OUR CLIENT CASES
LEROY MERLIN - VENI VINO VICI
Graydee supports Leroy Merlin in terms of team building.
Treasure hunt 2.0: the Leroy Merlin staff, equipped with tablets, maps and
compasses, immerse themselves in the enchanting vineyards of the Langhe.
Graydee animates the Leroy Merlin staff in all the five senses with challenging
team building activities and virtual games.
What’s more thrilling? An outdoor surviving experience with our survival
instructor.
Tenuta Fontanafredda | Serralunga d’Alba

15.

OUR CLIENT CASES
RHENUS LOGISTICS - VENI VINO VICI
Graydee supports Rhenus in terms of team building.
Treasure hunt 2.0: the Rhenus staff, equipped with tablets, maps and
compasses, immerse themselves in the enchanting vineyards of the
Langhe. Graydee animates the Rhenus staff in all the five senses
with challenging team building activities and virtual games.
What’s more thrilling? An outdoor surviving experience with our
survival instructor.
Relais Sant’Uffizio | Asti

16.

OUR CLIENT CASES
FENDI – DISCOVER LECCE
Graydee supports Fendi in terms of team building.
Video quizzes, creative selfie challenges, captivating team
games and engaging dances. Graydee takes more than 360
store managers of Fendi from all over the world to be united in
Lecce, the pearl of Italian baroque ages.
Lecce historical city centre

17.

OUR CLIENT CASES
SPINDOX – ORANGE PARTY
Graydee supports Spindox in terms of company events.
On the night when Spindox blowed out its first ten candles, more than 500
employees were gathered in an exclusive Milanese location:
«be orange, be Spindox.»
Fabbrica Borroni | Milan

18.

OUR CLIENT CASES
SPINDOX – BUSINESS TECH BREAKFAST
Graydee supports Spindox in terms of business meeting.
Graydee united Spindox’s managers in an agricultural court of the18th
century, where they could discuss, exchange technical information and
enrich their professional network in the aroma of the tipical italian
breakfast: croissant and coffee.
.
Cascina Cuccagna | Milan

19.

High Ranking
SEO is not just about finding keywords, adding links, and optimizing web
pages. We are committed to realize a deep-level SEO: create and optimize
relevant, real-time contents that users and search engines really want to see.
SEO & WEB
PERFORMANCE
OPTIMIZATION
No shortcuts. A good user experience is the
key to high ranking.
High Cost-Effectiveness Ratio
The effects of content-based SEO strategies are long-term. Compared with
payed advertising on search engines, SEO requires smaller investments and
gains longer maintenance time.
Supporting Services
To achieve successful SEO results, high quality content production,
professional data analysis, website maintenance and technical support
services are indispensable.
MAIN PERFORMANCES
KEYWORD, WEB STRUCTURE, CRAWLABILITY
INTERNAL LINKS, BACKLINKS, META DESCRIPTION
SEO CONTENT BUILDING
TECHNICAL SUPPORT

20.

UBI BANCA – NEW PUBLIC WEBSITE
OUR CLIENT CASES
UBI Banca, Italy's leading financial service group is working
with Spindox to launch a new public website. The main
purpose of the project is to renew the web identity of UBI
Banca by using the website as lead generator and sales
channel. The new public website will strongly improve the user
experience and the user engagement by using an advanced
architecture and a data driven approach for content
proposition.
Graydee supports UBI Banca in terms of SEO
assessment.
The project includes website performance analysis, keyword
analysis, conversion analysis, benchmarking, backlink cleanup,
content rebuilding, etc. Through a series of on-page and offpage SEO operations, the new website of UBI Banca gets a
better Google search ranking, especially in user queries about
loans, mortgages and insurance products.

21.

OUR CLIENT CASES
UBI BANCA – VISUAL CODING WORKSHOP
Graydee supports UBI Banca in terms of
web performance optimization.
The workshop is dedicated to the analysis of UBI
Banca’s online communication: summarizing the key
elements in order to build interaction models and visual
codes for UBI Banca’s new public website.
Visual Coding Workshop at UBI Banca | Milan

22.

Personalized Analytical Strategies
We help our clients identify the key value of their needs and develop a
personalized analytical plan, which includes: Ad delivery analysis, website
structure analysis, page quality analysis, conversion analysis ecc.
WEB ANALYTICS
& REPORTING
Regular KPI analysis can improve marketing
efficiency and increase conversions.
KPI Reporting
We send our clients periodical KPI reports to value the effectiveness of
marketing campaigns, which help the top management to modify or
optimize their web marketing strategies.
Digital Marketing Optimization
We will assess the current state of the entire site, including categorization,
navigation, internal links and backlinks. We also provide intent insights
(such as keyword research and visitor path analysis) and UI &UX
optimization recommendations that will affect website rankings.

23.

Benchmarking
WEB ANALYTICS
& REPORTING
Regular KPI analysis can improve marketing
efficiency and increase conversions.
Understanding the experience and marketing strategies of competitors is
also an important task of web analysts. For such reason, we help our
clients to benchmark their marketing campaigns and assess how they
compared against their competitors, in terms of strategies, reaches,
rankings, etc.
User Cases Building
We study the behavioral characteristics of segmented users, based on
which we create different user cases. We help our clients to offer
customized services and marketing strategies for different types of users.
MAIN PERFORMANCES
WEB PERFORMANCE REPORT
AD DELIVERY REPORT
SOCIAL MEDIA INSIGHTS
COMPETITOR ANALYSIS
UI & UX OPTIMIZATION

24.

OUR CLIENT CASES
UNHCR – SOCIAL MEDIA ANALYTICS
Graydee supports UNHCR in terms of
social media analytics.
We monitored UNHCR’s performance on Twitter and Facebook,
providing KPI feedback and suggestions, ranking the top posts,
detecting those that failed to achieve the setted goals.
WOW – Ways of Working Project | Milan

25.

Defination of CRO Goals
We help our clients to define their CRO (Conversion Rate
Optimization) goals and data-driven campaign strategies, reducing useless
communications and increasing conversion rate.
Data Platform Management
MARKETING
AUTOMATION
Data-driven strategies offer opportunities to understand
user needs and optimize marketing offers.
We help our clients to manage data platforms like Oracle BlueKai and
SharpSpring, in order to transform the customer experience using data and
insights.
User Cases Building
We study the behavioral characteristics of segmented users, based on which
we create different user cases. We help our clients to offer customized services
and marketing strategies for different types of users.
MAIN PERFORMANCES
DATA PLATFORM MANAGEMENT
USER CASES BUILDING & CUSTOMOR JOURNEY DESIGN
BEHAVIOR-BASED EMAIL
CRM & SALES AUTOMATION

26.

OUR CLIENT CASES
UBI BANCA – NEW PUBLIC WEBSITE
UBI Banca, Italy's leading financial service group is working
with Spindox to launch a new public website. The main
purpose of the project is to renew the web identity of UBI
Banca by using the website as lead generator and sales
channel. The new public website will strongly improve the user
experience and the user engagement by using an advanced
architecture and a data driven approach for content
proposition.
Graydee supports UBI Banca in terms of
marketing automation consulting.
We designed 15 customer cases for UBI Banca, which are
subdivided generally into three types: “New user”, “Return
user/New user with a navigation behavior in progress” and
“Profiled user/Customer”. User’s activities on the website will
trigger the personalization of the home page, or the access to
customized contents, including call to action phrases,
messages and emails.

27.

OUR CLIENTS BELIEVE IN US

28.

28
GRAYDEE IS MORE
THAN MARKETING.
GRAYDEE IS A SPINDOX TRIBE.
GRAYDEE IS SPINDOX’S DIGITAL MARKETING FACTORY.
Marketing. Design. IT. Business.
Graydee is a brand of Spindox SpA Group - Legal head office: via Bisceglie, 76 - 20152 Milano

29.

THANK YOU!
We changed the world together.
GRAYDEE IS MARKETING.
Via Bisceglie, 76, 20152 Milano MICC