Delicity. Concept of promotion

1. Delicity

2.

We work for
people who care
about their
health but don’t
want to limit
their ration
Main
competitors:
Ягода-малина
Тортофф
Iris Delicia

3. Competitive advantages

We use only healthy and fresh products,
quick cooking and maximum satisfying of
our consumers.

4.

5.

6.

Color scheme

7.

Site navigation
Main Page
Shop
Cakes
Cookies
Contacts
Cupcakes
References
Fitness
Cake

8. Mistakes in usability of main competitors

INTERFACE OF BOTH WEBSITES IS NOT VERY SIMPLE
TOO MANY PICTURES
POOR COLORS AND THEIR
COMBINATIONS
LONG SCROLLING

9. Concept of promotion in social networks

• We have a group in
Vkontakte
• Further we can develop our
Instagram page

10. Concept of promotion through search advertising

Keywords
Concept of
promotion
through
search
advertising
диетические торты заказать
диетические торты
фитнесс торт
фитнесс торт купить
торт купить
торт заказать
красивый торт купить
ягодный торт заказать
низкокалорийный торт
низкокалорийный торт купить
торт маме на праздник
торт ребенку на праздник заказать
торт на день рождения
торт на день рождения ЗАКАЗАТЬ

11. Budget for promotion

The total budget forecast 3*10 309.1 = 30927
Profit forecast = 33073

12.

13.

14.

15.

16.

17. Conclusion

Our idea is great solution
for people who care about
their health
It also can stimulate
people to start heathy
lifestyle
Heathy cakes is the only
opportunity for
sweetooths who are
allergic for some products