Siberia Region, Russia RC Conference Jurmala, 2017

1. Siberia Region, Russia RC Conference Jurmala, 2017

2.

3. Final results FY 1617 vs FY 1516

COMMENTS
«+»
• 3300 extra bottles sold!
«-»
• NO LICENSE !!!
• New managers with no
experience in alcohol market
• High stocks in XO Omsk,
Bystronom, Holiday LKA
• Contract with awesome Uvilina
DS3 terminated.
• As a result – bad start in Q1Q2

4. Final results FY 1617 vs FY 1516 – Q1Q2

900
800
700
600
500
400
300
200
100
0
Q1 1516
Q1 1617
3000
2500
2000
1500
1000
500
0
H1 1516
H1 1617

5. Final results FY 1617 vs FY 1516 – Q3Q4

“IGOR-R-R” - mode
1600
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
1400
1200
1000
800
600
400
200
0
Q3 1516
Q3 1617
Q4 1516
Q4 1617

6. Final results FY 1617 vs FY 1516

COMMENTS
«+»
• SBT GARS in Q3
• RMD motivation
• LENTA depletions
• METRO CC perfect load and
pallets placement
• Sib Gigant LKA contract
renewal
• Good finish in Q4
«-»
• Gap in RMXO and CNTR

7. Q1 FY 1718 vs Q1 FY 1617

COMMENTS
«+»
• Established cooperarion with
new ROUST regional team
• New DS3 partners Triumph
Kemerovo, Baltbir Irkutsk
• Uvilina DS3 again started
• QSS portfolio growth
• PHD including Botanist growth
• Q1Q2 purpose
to reach +40% to PY
(+ up to 1 500 cs)
«-»
• Late start of new CNTR SKU’s
• LXIII low sales and delayed
depletion to July due to virus
• Q2 will be very challenging

8. Best practice

9. Bar 2 Bar Cointreau event Welcome Bar (Krasnoyarsk) guest bartending in Twiggy Bar (Novosibirsk)

10. Post-PR from Twiggy event

11. Trainings and education with best ambassadors

12. CNTR and PHD portfolio training – Friends Bar

13. Opulence Reveal - Krasnoyarsk

14. Opulence Reveal - Krasnoyarsk

15. Awaiting in Kemerovo – PORT42

16. Coming soon in Novokuznetsk…

17. Consultant 2.0 – long term project

18. Denis Ivanov Restaurants co-operation

19. CNTR-Fizz event in #SibirSibir terrace

20. CNTR-Fizz event in #SibirSibir – Post-PR

21. Denis Ivanov Restaurants