Marketing Mix within the Perfume Industry

1. Marketing Mix within the Perfume Industry

MARKETING MIX WITHIN THE
PERFUME INDUSTRY
Filiyasova Lyubava GRO-311
Head of research: Apresyan K.G.

2. The 4P

THE 4P

3. The Perfume Industry

THE PERFUME INDUSTRY
Advertising, branding, price, customer
service and packaging all play a role in
making a strong and successful perfume
brand.

4. Product

PRODUCT
"Chanel No.5 a scent we know without knowing it"
Chanel was founded in 1909 by designer Coco Chanel.

5. price

PRICE
• Price list
• - Chanel No.5 100ml- £86.40
• - Dior J'Adore 100ml- £89.40
• - Marc Jacobs Decadence 100ml- £86.00
• - Ariana Grande Ari 100ml- £41.00
• - One Direction You and I 100ml -£19.25
• - Britney Spears Fantasy 50ml- £18.00
The pricing of the product must be clear from the beginning if
a brand changes the price of their product regularly it creates
an inconsistent shopping experience for the consumer and
decreases the change of reoccurring custom.

6. place

PLACE

7. Promotion

PROMOTION