Mobile Competitors Report (digital banners)

1. Mobile Competitors Report (digital banners)

30 September – 06 October

2.

Top-10 sites (liveinternet.ru and alexa.com versions)
LiveInternet (Alexa place)
Alexa
Turbo.Az (6)
Google.com
Oxu.az (11)
Youtube.com
Tap.Az (9)
Google.az
Milli.Az (16)
Wikipedia.org
Day.Az (25)
Mail.ru
Big.az (15)
Turbo.az
Baku.ws (62 )
Ok.ru
Haqqin.az (24)
Google.ru
Median.az (3020)
Tap.az
Bax.tv (353)
Vk.com

3.

Top-10 sites (liveinternet.ru and alexa.com versions)
Incl.info about local users
Local users for a week, all sites
Users for a week, all sites
Спутник Азербайджана
Baku.ws
934362
914362
Baku.tv
Magefun.com
960720
940720
Magefun.com
Day.az
973849
953849
Day.az
Big.az
Tap.az
80%
78%
Baku.ws
848236
828236
Baku.tv
Milli.az
73%
71%
Спутник Азербайджана
814371
794371
1020740
1000740
86%
84%
49%
47%
56%
54%
95%
93%
Milli.az
1224619
1204619
Big.az
1297131
1277131
91%
89%
96%
94%
Tap.az
Oxu.az
1656754
1636754
Oxu.az
Turbo.Az
1767782
1747782
Turbo.Az
80%
78%
95%
93%

4.

Top-10 news sites
LiveInternet (Alexa place)
Alexa
Oxu.az
Oxu.az
Big.az
Big.az
Milli.az
Milli.az
Day.az
Day.az
Baku.tv
Baku.tv
Baku.ws
Baku.ws
Спутник Азербайджан
Спутник Азербайджан
Moderator.az
Moderator.az
Bax.tv
Bax.tv
Ölkə.az
Ölkə.az

5.

Top-10 news sites (liveinternet.ru and alexa.com versions)
incl. info about local users
Local users for a week, news and
media
Users for a week, news and media
Ölkə.az
642526
Ölkə.az
Bax.tv
660431
Bax.tv
78%
Moderator.az
79%
Moderator.az
Спутник Азербайджан
Baku.ws
Baku.tv
Day.az
Milli.az
Big.az
Oxu.az
707716
91%
Спутник Азербайджан
794371
71%
Baku.ws
828236
78%
Baku.tv
914362
Day.az
953849
84%
54%
Milli.az
1000740
93%
Big.az
1204619
1636754
Oxu.az
89%
78%

6.

Retailers digital banners reached KPIs
Retailer
Huawei Samsung
Baku Electronics
0
0
(banners quantity)
Site name
% Traffic
Unique users
Clicks
Impressions
Maxi.az (banners
2
0
quantity)
Honor Nokia Meizu HTC Apple Lenovo BlackView
Fly
Acer
HP
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
Oxu.az
Milli.az
Site name
% Traffic
Unique users
Clicks
Impressions
Kontakt Home
(banners quantity)
Xiaomi
CPM
0
1
Site name
Big.az
Oxu.az
% Traffic
Unique users
Clicks
Impressions
Optimal Electronics
(banners quantity)
Site name
% Traffic
Unique users
Clicks
Impressions
CPM
CPM
0
0
0
0
0
0
0
0
0
0
0
0
0

7.

Retailers digital banners reached KPIs
Retailer
Soliton (banners
quantity)
Site name
% Traffic
Unique users
Clicks
Impressions
Irshad Electronics
(banners quantity)
Site name
% Traffic
Unique users
Clicks
Impressions
World Telecom
(banners quantity)
Site name
% Traffic
Unique users
Clicks
Impressions
Huawei Samsung
Xiaomi
Honor Nokia Meizu HTC
Apple
Lenovo BlackView
Fly
Honor
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
Oxu.az
CPM
0
0
0
0
0
0
0
0
0
0
0
0

8.

Retailers digital banners share
Banners quantity
Maxi.az;
WT;
BE; 0%
0%0%
Irshad; 33%
Optimal;
Soliton;
0%
0%
BE
Maxi.az
KH; 67%
KH
Optimal
Soliton
Irshad
WT

9.

Retailers digital banners share

10.

Brand share in retailers' digital banners
Retailer
Number of
banner
Site name
% Traffic
Unique users
Clicks
Impressions
Huawei Samsung Xiaomi
0
3
Oxu.az
Milli.az
Big.az
CPM
0
Honor Nokia Meizu HTC
0
0
0
0
Apple Lenovo BlackView
0
0
0
Fly
Acer
HP
Honor
0
0
1
1
Oxu.az Oxu.az
CPM
CPM

11.

Brand share in retailers' digital banners
Banners quantity
Huawei; 0%
Samsung;
33%
HP; 33%
BlackView;
Lenovo;
Apple;
Meizu;
Nokia;
Acer;
HTC;
Fly; 0%
0%
Xiaomi; 0%
Honor; 33%

12.

Brand Share in retailers' digital banners

13.

Huawei share in retailers’ digital banners
Huawei
Number of banner
Site name
% Traffic
Unique users
Clicks
Impressions
Baku Electronics Maxi.az Kontakt Home Optimal Electronics Soliton Irshad Electronics World Telecom
0
2
Oxu.az
Milli.az
CPM
2
Oxu.az
Big.az
CPM
0
0
1
Oxu.az
CPM
0

14.

Huawei share in retailers’ digital banners

15.

Huawei vs Samsung – Self marketing (All-Time Statistics)
Brands
Number of banner
Site name
% Traffic
Unique users
Clicks
Impressions
Huawei
Samsung
14
Tap.az
Turbo.az
Oxu.az
Big.az
Milli.az
Olke.az
Baku.ws
25%/CPM
1,412,932
30,311
25,155,744
5
Day.az
Milli.az
Trend.az
Tap.az
Bina.az
CPM

16.

Huawei share in retailers’ digital banners

17.

Huawei vs Samsung – Self marketing
Banners quantity
Unique
users
Samsung;
0%
Samsung;
26%
Huawei;
74%
Huawei
Samsung
Huawei;
100%
Huawei
Samsung

18.

Huawei vs Samsung – Self marketing
Clicks
Samsung;
0%
Huawei;
100%
Huawei
Samsung
Impressions
Samsung;
0%
Huawei;
100%
Huawei
Samsung

19. Details and print screens

1.Huawei
2.Samsung
3.Baku Electronics
4.Maxi.az
5.Kontakt Home
6.Optimal Electronics
7.Soliton
8.Irshad Electronics
9.World Telecom

20.

21. Huawei Digital banner

Web site /
Platform (25% of
RFQ mentioned
banners)
Unique users
Forecast for 1
month
Clicks Forecast
for 1 month
Impression
forecast for 1
month
Real Unique
users
Real Clicks
Real Impression
tap.az
1,000,000
1,500
1,000,000
286,462
4,918
2,103,252
turbo.az
1,500,000
1,500
1,000,000
320,142
7,307
2,119,188
oxu.az
1,500,000
1,500
1,000,000
n/a
7,633
8,043,837
milli.az
500,000
4,000
3,000,000
355,135
1,257
6,180,538
big.az
450,000
3,000
3,000,000
172,274
8,893
6,130,367
olke.az
550,000
1,700
2,500,000
259,534
5,518
3,589,730
baku.ws
550,000
700
500,000
72,495
711
254,697

22. Huawei Digital banner

23. Huawei Digital banner - Desktop

24. Huawei Digital banner - Mobile

25.

26. Samsung Digital banner

Web site
Day.az
Milli.az
Trend.az
Tap.az
Bina.az
Real Unique
users
Real Clicks
Real Impression

27. Samsung Digital banner - desktop

28. Samsung Digital banner - mobile

29.

30. Baku Electronics Digital banner

Web site
Real Unique
users
Real Clicks
Real Impression

31. Baku Electronics Digital banner - desktop

32. Baku Electronics Digital banner - mobile

33.

34. Maxi.az Digital banner

Web site
Oxu.az
Milli.az
Real Unique
users
Real Clicks
Real Impression

35. Maxi.az Digital banner - desktop

36. Maxi.az Digital banner - mobile

37.

38. Kontakt Home Digital banner

Web site
Baku.ws
Big.az
Oxu.az
Real Unique
users
Real Clicks
Real Impression

39. Kontakt Home Digital banner - desktop

40. Kontakt Home Digital banner - mobile

41.

42. Optimal Digital banner

Web site
Real Unique
users
Real Clicks
Real Impression

43. Optimal Digital banner - desktop

44. Optimal Digital banner - mobile

45.

46. Soliton Digital banner

Web site
Real Unique
users
Real Clicks
Real Impression

47. Soliton Digital banner - desktop

48. Soliton Digital banner - mobile

49.

50. Irshad Electronics Digital banner

Web site
Oxu.az
Real Unique
users
Real Clicks
Real Impression

51. Irshad Electronics Digital banner - desktop

52. Irshad Electronics Digital banner - mobile

53.

54. World Telecom Digital banner

Web site
Real Unique
users
Real Clicks
Real Impression

55. World Telecom Digital banner - desktop

56. World Telecom Digital banner - mobile