Goodwill. Interactive Depression Storytelling App

1.

Goodville
INTERACTIVE APP WITH STORIES TO FIGHT DEPRESSION

2.

DEPRESSION
ISTHEMOST COMMON SERIOUSBRAINDISEASEIN THEUSA
300M PEOPLE1WORLDWIDE ALREADYHAVE
DEPRESSION
13-20% (1.5B) OF PEOPLE WILLEXPERIENCE
SIGNIFICANTDEPRESSIVESYMPTOMSATSOME
POINT IN THEIRLIFE2
LESSTHAN 50% OF PEOPLE WITH
DEPRESSION SEEKTREATMENT1 (IN MANY
COUNTRIESFEWERTHAN10%)
GLOBAL ANTIDEPRESSANT MARKET TO REACH $16B BY20233
1 https://www.who.int/news-room/fact-sheets/detail/depression
2 https://accessmedicine.mhmedical.com/book.aspx?bookid=2509
3 https://www.alliedmarketresearch.com/antidepressants-drugs-market

3.

MARKET SIZE
2.5 BILLION PEOPLE1
ATRISKOF DEPRESSION(AGE15-24&55+)
1.5 BILLION PEOPLE2
WILLEXPERIENCEDEPRESSIVESYMPTOMS
ONCE IN THEIRLIFE
75 MILLION PEOPLE
5%OF TOTALAVAILABLEMARKET
PAM
PotentialAvailableMarket
TAM
TotalAvailableMarket
SAM
Serviceable AvailableMarket
1 https://www.indexmundi.com/world/demographics_profile.html
2 https://accessmedicine.mhmedical.com/book.aspx?bookid=2509
3

4.

MARKET VALIDATION
MORETHAN$500M AREINVESTEDYEARLYIN MENTALHEALTHTECH
HEADSPACE
CALM
TALKSPACE
$320M VALUATION
$1B VALUATION
$130M VALUATION
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5.

Goodville
MOBILEAPPWITHINTERACTIVE CONTENT
PRODUCED BYPSYCHOLOGISTS & SCIENTISTS
TOHELPDIAGNOSE & TREAT DEPRESSION
AMONG YOUTH AND MID-AGED PEOPLE
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6.

SOLUTION
ANXIETY? DEPRESSION?
BAD MOOD?
EFORTLESS & ENOYABLE
THERAPY ON MOBILE
LIVE A HAPPIER LIFE
Interactivestories
Psychological tests
Game activities
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7.

ADVANTAGES
PLEASUREABLE THERAPY
THE PROCESS OF DEPRESSION
TREATMENT IS ENJOYABLE AND
FUNFORPEOPLE,NOEFFORTS
CHEAP & ACCESSIBLE
THEAPPWILLBEAVAILABLEFOR PEOPLE
ALLOVERTHEWORLD.ANDIT’S MUCH
CHEAPERTOPREVENTITTHANCURE
SCIENTIFIC BASIS
STORIESWILLBEWRITTENANDREVIEWED
BYQUILIFIEDPSYCHOLOGISTSAND
CONTAINVERBALTESTS&THERAPY
PREVENTIVE APPROACH
TARGETA BROADERAUDIENCEOFPEOPLE
– THOSEATRISKOF DEPRESSIONAND
EDUCATETHEMHOW TOAVOIDIT
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8.

BUSINESS MODEL
REVENUE FORECAST PER 1ST YEAR:
$3M
$1M
BIGDATA
SUBSCRIPTIONS
IN-APP PURCHASES
PARTNERSHIPS
OF EXISTING USERS
1,000,000 users
1,000,000 users
3%payingusers
3%payingusers
$75/1st year
$100+ 1-year ARPPU
$2.2M
5 keypartners
$500k / partnership

9.

FUNDING REQUEST - $2.5M
USE OFFUNDS:
$300K
PROTOTYPING
• MVP Development
• Early hypothesistesting
$1.2M
DEVELOPMENT
• Internal team ($600k)
• External team($400k)
• Stories creation($200k)
$1M
MARKETING
• Paid Ads (ROI 6M Positive)
• Endorsements
• Content marketing

10.

GO-TO-MARKET STRATEGY
Paid UA (ROI 6M Positive)
Facebook
Google
Snapchat
Video Networks
Pinterest
Platforms’ Featuring
Content marketing
Production of helpful contentfor viral promotion
• Short Videos
• Articles
• Podcasts
Goodville might representadded valuefor platforms and hasgreater attractivenessfor featuring
Endorsements
Collaboration withCelebrities, Famouspsychologists, etc.
App Store Optimization
Collaboration with Influencers
Promotion through Video bloggers andInstagrambloggers
Events
Participation inconferences

11.

TEAM
TheCore Teamhasexperienceof creatingglobal products with100+ mln players and technical background of 15+ years.
Aleksey Meleshkevich
CEO, Founder
Founder of Melsoft Games,acquired by
Wargaming. Creator of mobile games
(successfulcasualfarms)with100+ mln
downloads intotal
Vladislav Smirnov
COO
Extensivebackground in
operational managementof
localandinternational
brands, specializingin
strategic marketing
Roman Serdyukov
CTO
15+ yearsof experience in
development ofsuccessful
mobile games and PhD in
Artificial Intelligence
development
Andrew Sokol
Advisor
Neuroanatomist, PhD in medical sciences.
Participated in scientificinternships in Greece,
Poland, Japanand Russia&in 20+ scientific
conferences and congresses.
Author/coauthor of 48publications.
Diana Mager
CMO
Expertisein mobile games
marketingwith2+ mln
installsper month and40+
in total. Specializing in
mobile marketing
Alex Aleksandrov
Art Director
UI/UX expert with12+ years
of experiencein gamedev
industry. Managed art
production for 20+casual
projects
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12.

THANK YOU
[email protected]