Business Plan KTM

1. Business Plan

EPIDAVR S.R.L.

2. Overall Information

3. Overall Information

Shareholders (Family Business): Arhiliuc Dmitrii, Arhiliuc Aliona, Arhiliuc Olga, Arhiliuc
Dumitru
Financial position: annual turnover for 2020 was more than 3,000,000$, the company is
profitable since the day of its foundation.
Financial basis: the company has its own capital and fixed assets, such as two shopping
centers “Palmira”, and one shopping center “Nanasica”, storage and office space with
the store “MotoVelo” and soon will be finished the construction of the motocenter
consisting of a big showroom, warehouse and service center.
Organizational structure: the total number of employees are 57 people

4. Organizational structure (management team): employees, positions and number subordinates

Arhiliuc Aliona
Director
Arhiliuc
Dmitrii
Assistant
Arnaut Olga
Sales
Department
(staff 6 people)
Fulcu I.
Warehouse
Manager
(staff 4 people)
Tarus Elena
Alergus Mirela
Caraman S.
Accounting
Import/Export
Store
Department
Department
(staff 7 people)
(staff 3 people)
(staff 1 person)

5. Development analysis

6. Market Data

7. Market Data

Market information:
Off-road Motorcycles – market size 1500 pcs. (our share~ 30%);
Sport and Road Motorcycles– market size 2500 pcs. (our share ~ 15%);
The retail prices of КТМ competitors
Off-Road Motorcycles:
YAMAHA WR450F — 218 225,00 MDL (12 124 $)
YAMAHA YZ450F — 212 850,00 MDL (11 825 $)
YAMAHA WR250F — 201 025,00 MDL (11 168 $)
YAMAHA YZ125LC — 169 420,00 MDL (9 412 $)
YAMAHA YZ85/LW — 106 425,00 MDL (5 912 $)
YAMAHA YZ65 — 99 975,00 MDL (5 554 $)

8. Market Data

Sports, Road and Touring Motorcycles:
YAMAHA YZF-R1 — 438 600,00 MDL (24 367 $)
YAMAHA YZF-R6 — 298 850,00 MDL (16 603 $)
YAMAHA MT-09 — 242 950,00 MDL (13 497 $)
YAMAHA MT-07 — 160 175,00 MDL (8 899 $)
YAMAHA MT-03 — 126 850,00 MDL (7 047 $)
YAMAHA Tracer 9 — 298 580,00 MDL (16 588 $)
YAMAHA Tracer 7 — 197 800,00 MDL (10 989 $)
YAMAHA Tenere 700 — 230 050,00 MDL (12 781 $)
YAMAHA XSR700 — 180 600,00 MDL (10 033 $)

9. Selling Strategy

10. Selling Strategy for KTM motorcycles

Three (2021-2023) year plan for selling motorcycles on-road and off-road:
Year 2021 – 25 motorcycles
Year 2022 – 50 motorcycles
Year 2023 – 100 motorcycles
Three (2021-2023) year plan for selling PGA (Parts. Garments and Accessories):
Year 2021 – for the amount 30 000$
Year 2022 – for the amount 50 000$
Year 2023 – for the amount 70 000$

11. Selling Strategy

Price increase (calculation for on-road and off-road motorcycles, import duties and
related taxes:
VAT — 20%
Import duties — 5.8%
Dealer Network (map including all points of sale + photos; as well as location of outlets
and their respective competitors):
The store «MotoVelo», Uzinelor street 143, selling area 1500 m² and warehouse space 2500 m² .

12. Selling Strategy

13. Selling Strategy

Shopping and service center “MotoLider”, Chisinau, Dacia boulevard 58/52, showroom
1300m² and storage space 2500.

14. Selling Strategy

15. Selling Strategy

16. Selling Strategy

17. Selling Strategy

18. Selling Strategy

19. Selling Strategy

20. Selling Strategy

21. Selling Strategy

22. Selling Strategy

23. Selling Strategy

24. Selling Strategy

25. Selling Strategy

26. Selling Strategy

27. Selling Strategy

Our Dealer: S.C. ANDREPLAST-NORD S.R.L., Bălţi, str. Negruzzi C., 25

28. Selling Strategy

Our Dealer: GAGAUZ ECATERINA I.I., Uta Găgăuzia, Comrat, str. Pobedî, 97

29. Selling Strategy

Our Dealer: MOTO EXPERT S.R.L., Orhei, Selişte

30. Selling Strategy

Our Dealer: S.R.L. SEVAL - COM, str. A. Șciusev, 28/3, Cahul, MD3909

31. Selling Strategy

Competition: «Motoland», str. Pietrăriei 3A, Chisinau

32. Selling Strategy

33. Selling Strategy

34. Marketing strategy and marketing plan (overview):

35. Marketing strategy and marketing plan (overview):

Key factors for development:
Expanding the number of manufacturers represented:
To have the entire model range in terms of engines and purpose
Price range — from budget to luxury models
Expanding the dealer chain in more regions of the country

36. Work Schedule

37. Work schedule of the store:

From Monday till Friday: 09:00-19:00
Weekend: 09:00-16:00

38. Milestonses in the development SRL “Epidavr”

Foundation of the
company
EPIDAVR S.R.L.
•1998
Motorcycle store
«MotoVelo»
Shopping center
«Nanasica»
Shopping center
«MotoLider»
•2004
•2006
•2021