19.52M
Категория: МаркетингМаркетинг

Cosmetics market research

1.

Agency.
Stan Branding
Market research
#competitors

2.


Clinical formulations with integrity
Trustworthy
The building blocks of a healthy skincare
routine
Integrity
Effective clinical technologies positioned
to raise pricing and communication
integrity in skincare
Honesty
pioneering innovation in skincare through
our brand
at honourable prices
Packaging
https://theordinary.com/en-ca
Text type logo
Sans font
Black color palette

3.


Discover a skinceuticals flagship
Trustworthy
OUR PHILOSOPHY FOR ADVANCED
SKINCARE BACKED BY SCIENCE
Pure
Made in the USA, our clinical skincare is
used by dermatologists, plastic surgeons,
and medi-spas for daily homecare
Personal
we are committed to supporting initiatives
that improve the lives of patients and the
environment in which they live
Packaging
https://www.skinceuticals.com/
Iconic type logo
Sans Serif font
Black color palette

4.


Your esthetician's best kept secret.
Trustworthy
We are a clinical skincare brand, powered
by safe, proven ingredients and smart
botanicals - for your healthiest skin.
Confidence
Purity & Integrity
Created by an aesthetician, formulated by
a plastic surgeon, and represented by a
network of 20,000 skincare professionals
in over 70+ countries worldwide.
Medical grade skincare for advanced
results.
Packaging
https://imageskincare.ca/
Iconic type logo
Sans font
Black color palette

5.


Formulate yourcustom skincare
Personalized
We analyze you to craft your perfect
skincare
Simplified
PROVEN skincare is formulated by
Stanford dermatologists and skin
scientists
Purity
PROVEN is our award-winning Skin
Genome Project™ database
Clinically Proven Efficacy for Softer,
Smoother, Brighter Skin
Packaging
https://www.provenskincare.com/
Iconic type logo
Sans font
Black color palette

6.


Elevate your skin care routine
Simplified
Go beyond the basics with medical grade
skin care.
Trustworthy
Our professional strength formulas are
lightweight and effective with only the
best active ingredients.
Support
Built upon clinical research you can trust,
Di Morelli helps you achieve healthy,
beautiful skin.
Packaging
https://www.dimorelli.com/
Shape type logo
Sans font
Blue color palette

7.


We make clinically proven, award winning
natural skin care products and pair them
with wellness tips to help you discover
your best skin.
Simplify your practice
Your skin deserves honesty.
Time to pair real products with real life.
Lifetime Guarantee
Simplified
Support
Knowaledegable
Packaging
https://consonantskincare.com/
Iconic type logo
Sans font
Black color palette

8.


to uphold an atmosphere where patient
satisfaction is our #1 priority.
Our Doctor's are board-certified
dermatologists who are committed to
continuing medical education and bringing
the latest dermatological advances through
research and innovation to our patients.
Trustworthy
Support
Knowaledegable
We will aim to integrate cutting-edge
technology in a way that enhances the
patient experience and improves efficiency
without losing the human touch.
Packaging
https://beaconskincare.ca/
Iconic type logo
Sans font
Black color palette

9.

Competitor’s logo
Agency.
Iconic Type of logo
Sans Typography
Cosmetic brand associations
Readable font
Modern & Clean Look

10.

Delve color palette
Muted colors
Pure & Soft Look
Competitor’s color palette
Agency.

11.

Agency.
Stan Branding
Packaging research
#Delve skincare

12.

Agency.
Tube examples
Lotion Squeeze Tube Travel
Soft Cosmetic Tube
Custom plastic foundation pump tube

13.

Agency.
Tube examples
Cosmetic container bamboo lid
Eco Friendly Cosmetic Tubes Packaging
Laminated Tube for hand cream

14.

Agency.
Box examples
Folding Cartons Box
The Book Style rigid box
Tray with Sleeve or Slipcase

15.

Agency.
Box examples
The Gift Style rigid box
“Telescope Lids” – Rigid Box
Clamshell Style Box

16.

Agency.
Chosen type of tube
Lotion Squeeze Tube Travel

17.

Agency.
Stan Branding
Package Design Analysis
#first proposal

18.

Agency.
Brand Guide Elements

19.

Agency.
Inspiration Designs

20.

Agency.
Package Designs

21.

Agency.
Preferred Design

22.

Agency.
Stan Branding
Package Design Analysis
#second proposal

23.

Agency.
Brand Guide Elements

24.

Agency.
Inspiration Designs

25.

Agency.
Package Designs

26.

Agency.
Preferred Design

27.

Agency.
Stan Branding
Package Design Analysis
#third proposal

28.

Agency.
Option_1

29.

Agency.
Option_2

30.

Agency.
Option_3
Clean look
Used brand fonts
Used brand colors and pattern
Vertical Text position
Gloss plastic tube
Gold lid
Premium look

31.

Agency.
Option_4
Clean look
Used brand fonts
Used brand colors
Vertical Text position
Matte plastic tube
Colorful lid
Premium look

32.

Agency.
Option_5
Clean look
Used brand fonts
Used brand colors
Used elements from logo
Vertical and Horizontal
Text position
Matte plastic tube
Colorful lid

33.

Agency.
Option_6
Clean look
Used brand fonts
Used brand colors
Used elements from logo
Vertical and Horizontal
Text position
Matte plastic tube
White lid
Silver foil
Premium look

34.

Agency.
Option_7
Clean look
Used brand fonts
Used brand colors
Used elements from logo
Vertical and Horizontal
Text position
Matte plastic tube
Silver foil
Silver lid
Premium look

35.

Agency.
Option_8
Clean look
Used brand fonts
Used brand colors
Used elements from logo
Vertical and Horizontal
Text position
Matte plastic tube
Silver foil
Silver lid
Premium look

36.

Agency.
Stan Branding
Package Design
#4th proposal

37.

Agency.
Brand Guide Elements

38.

Agency.
Inspiration Designs

39.

Agency.
Design
Option #1

40.

Agency.
Design
Option #2

41.

Agency.
Design
Option #3

42.

Agency.
Design
Option #4

43.

Agency.
Design
Option #4.1

44.

Agency.
Design
Option #5
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