Reinvention of company Lego

1. Reinvention of company

Ilona Michalkiewicz
Agnieszka Buczek
Source: www.lego.wikia.com

2.

Presentation agenda
1.
Company overview
2.
’Lego’ profile
3.
Past and the reasons for change
4.
Changes and their results
5.
Summing-up

3.

Presentation agenda
1. Company overview
2.
3.
4.
5.
’Lego’ profile
Past and the reasons for change
Changes and their results
Summing-up

4. How many Lego bricks exist in the world?

5.

How many Lego bricks exist in the world?

6. Basic information

• Danish family-owned
company
• Founded on August 10,
1932 by Ole Kirk
Christiansen
• One of the world’s
largest manufacturers
of toys
• Motto: ‘Only the best is
good enough’
Source: www.lego.com

7.

Presentation agenda
1.
Company overview
2. ’Lego’ profile
3.
Past and the reasons for change
4.
Changes and their results
5.
Summing-up

8.

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