LD Family

1.

LD Family
Brand review, Nov’07

2. LD Family – Customers’ Off-Takes

2007
2006
YoY,%
2 500
50%
40%
2 000
30%
10%
3%
0%
1 000
YoY, %
1 500
-10%
-24% -20%
1 586
1 349
1 489
1 247
1 235
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
1 288
1 388
FEB
1 686
1 371
JAN
1 641
1 457
-30%
958
500
803
Off-take, MU
20%
-
-40%
-50%
NOV
Decline of LD family: -24% October YTD YOY
LD 2007 LE is 14,8 bl sticks, vs 20.6bl in 2006 (-28% YOY)
DEC
05 YTD 06 YTD 07 YTD
Avg
Avg
Avg
Source: Megapolis Off-Takes

3. LD Family – Customers’ Off-Takes

YOY % 3 m average LD TOTAL
IMS - LD TOTAL
50%
2 500
40%
30%
2 000
1 500
0%
-10%
1 000
Off-take, MU
10%
-20%
-30%
500
-40%
2005
2006
DEC
OCT
NOV
SEP
AUG
JUL
JUN
MAY
APR
MAR
FEB
JAN
DEC
NOV
OCT
SEP
AUG
JUL
JUN
MAY
APR
MAR
FEB
JAN
DEC
OCT
NOV
SEP
AUG
JUL
JUN
MAY
APR
MAR
0
JAN
-50%
FEB
YoY 3m avg, %
20%
2007
Acceleration of the decline over the last 2 years
Source: Megapolis Off-Takes

4. SKU performance – OFF-TAKES/ Oct’07 YTD

18 000
16 405
16 000
1 343
1 491
14 000
978
1 252
LD
LD
LD
LD
LD
1 882
1 991
12 000
Off-take YTD, MU
16 857
BASE
Metallic
SS+SL
Value
TOTAL
YTD 07 YOY, %
9 800
-23%
1 400
-26%
867
-31%
816
-16%
12 883
-24%
% MIX
2007
76%
11%
7%
6%
100%
12 883
816
867
LD Value
1 400
10 000
LD SS+SL
8 000
6 000
11 579
LD
Metallic
12 745
9 800
4 000
LD BASE
LD TOTAL
2 000
0
YTD 05
YTD 06
YTD 07
Volume Decline in 2007 across all sub-Families
–
–
2007 YTD off-takes @ -24% YOY
LD Base decline @ -23% YOY, but largest in absolute terms
Source: Megapolis Off-Takes

5. LD Mid-Price SOM trend

OTHER
20,3
20,0
0,9
15,0
1,3
3,3
1,5
2,8
3,7
3,1
3,6
3,5
3,9
18,3
1,3
2,6
4,2
10,0
3,5
WINGS
APOLLO
SOYUZ
SPECIAL
NEXT
PETER I
BOND
STREET
YAVA GOLD
3,7
3,6
5,0
LD
MIDPRICE
5,2
4,5
4,6
4,2
MID-PRICE
20
07
20
07
SE
P
20
07
JU
L
20
07
AY
M
07
20
AR
M
20
06
JA
N
V
20
06
NO
20
06
SE
P
20
06
JU
L
20
06
AY
M
06
20
AR
M
20
05
V
JA
N
20
05
NO
20
05
SE
P
20
05
JU
L
AY
M
05
20
05
20
AR
M
20
04
V
JA
N
20
04
NO
20
04
SE
P
20
04
JU
L
20
04
AY
LD Mid-Price is a segment leader but under pressure since mid’06
–
M
M
AR
20
04
0,0
JA
N
SOM,%
18,8
19,0
YG and Peter I are the only brands with positive long-term dynamics
If include LD Value, SOM @ 4.4% No.4 biggest brand in Russia
Source: ACNielsen, Oct’07`

6. LD MP WD trend

CPB
90
80
70
60
50
40
30
20
10
0
RCB
59
54
45
40
37
24
19
AUG
2007
SEP
2007
LD FF
OCT
2007
JUN
2007
22
8
6
JUL
2007
18
15
3
JUN
2007
46
2
JUL
2007
AUG
2007
SEP
2007
OCT
2007
LD LIGHTS
JUN
2007
JUL
2007
AUG
2007
SEP
2007
OCT
2007
LD SuperLights
Small decline of LD MP (within 2 pp) WD due to LD Regular WD
LD RC distribution building still in progress
Source: ACNielsen, Oct07`

7. LD Mid-Price Regional Performance

LD Mid-Price
Mid-Price
LD MP SOS
LD MP YOY,%
40%
0%
62%
35%
20%
18%
-5%
34%
32%
-10%
30%
-12%
-15%
-15%
25%
-17%
-19%
22%
-20%
-20%
22%
-20%
20%
-26%
-25%
16%
YoY,%
SOS,%; Volumes split,%
30%
15%
15%
-30%
10%
-34%
-35%
7%
5%
-40%
4%
0%
29% 19%
16% 11%
17% 13%
10% 10%
9% 10%
Moscow
Area
South
Central
Volga
East
Stronghold
3%
Baikal
9% 14%
5% 15%
North-West
Urals
Medium
1%
4%
-45%
Far East
Low
Highly regional
–
–
2%
-40%
Strong in Moscow, South & Central areas
Very weak at Urals and FE
Decline in all regions, with the strongest decline in weak areas
Source: ACNielsen, Oct’07

8. LD Pricing

PETER I LIGHTS
BOND STREET LIGHTS
NEXT LIGHTS
YAVA GOLD LIGHTS
LD LIGHTS
ALLIANCE LIGHTS
15,5
15,0
14,4
14,5
14,0
13,8
13,5
13,3
13,9
13,0
Retail price, Rub
12,4
12,5
12,2
12,0
12,0
11,5
11,0
11,0
10,5
10,0
9,3
9,5
8,9
9,0
8,5
8,3
8,0
OCT 2006 NOV 2006 DEC 2006 JAN 2007 FEB 2007 MAR 2007 APR 2007 MAY 2007 JUN 2007 JUL 2007 AUG 2007 SEP 2007 OCT 2007
LD price positioning: low end of MP (12 rbls MRP), after NEXT re-positioning into Value as of Jun’07
–
–
Changed relativities to SOB:
–
LD MRP increase in Nov’07 – 12.5 rbls
NEXT performance to be monitored
Wider gap to key Value: Alliance (from 2.7 rbls Oct’06 to 3,1 rbls July) and Yava
Strong narrowed gap to Peter I from 1.2 rbls Oct’06 to 0.4 rbls
Source: ACNielsen, Oct’07`, Urban + Rural

9. LD Pricing

Key SOB for NEXT @ 9 RUR
NEXT LIGHTS, RUB
LD LIGHTS
NEXT KS CPB SOM
LD BASE SOM (not in Scale)
13,0
2,00
1% 1%
1%
2%
2%
3%
3%
12,0
11,4
1,75
10,0
9,0
9,3
1,50
8,0
1,33
SOM, %
4%
31%
5%
6%
7,0
7%
1,25
6,0
5,0
14%
16%
1,02
4,0
LD
Bond Street
Alliance
More CPB
Peter I
Winston
Yava Gold
Maxim
L&M
Pall Mall
WbW
Yava
Chesterfield
Optima
Other
OCT 2007
SEP 2007
AUG 2007
JUL 2007
JUN 2007
MAY 2007
APR 2007
MAR 2007
FEB 2007
JAN 2007
DEC 2006
NOV 2006
1,00
OCT 2006
PRICE per Pack, RUB
11,0
3%
Aggressive MRP taken increase, above other MP brands
Next Repositioning to 9 RUR as of Jun’07 => could potentially escalate the issue
–
New JTI to provide for 50% of possible NEXT gains, LD being at 31%
Source: ACNielsen, Urban+Rural
BPTO 2006

10. LD Performance Summary

No.1 Mid-Price brand and No.4 largest brand in Russia
–
but volume under pressure (-24% Off-Takes Oct YTD’07)

11. Line Extensions

12. LD Metallic Line – Performance

YOY % 3 m average LD Metallic
IMS - Metallic
50%
300
40%
250
30%
10%
0%
150
-10%
Off-take, MU
200
100
-20%
-26%
-30%
50
-40%
2005
GOLD is on strongest decline (-32% YOY) but still
the largest of 3 SKUs
LD Metallic strong in LD strongholds
DEC
NOV
OCT
SEP
AUG
JUL
JUN
MAY
APR
MAR
FEB
JAN
DEC
NOV
OCT
SEP
AUG
JUL
MAY
JUN
2006
Continues decline in 2007, for both lines Gold
and Platinum
–
APR
MAR
FEB
JAN
DEC
NOV
OCT
SEP
AUG
JUL
JUN
MAY
APR
MAR
0
JAN
-50%
FEB
YoY 3m avg, %
20%
2007
YTD 06 YTD 07 YOY, %
LD Gold
872
593
-32%
LD Platinum
1 010
807
-20%
LD Platinum
538
412
-23%
LD Platinum Li
472
395
-16%
LD Metallic total
1 882
1 400
-26%
% MIX
2007
42%
58%
29%
28%
Source: Megapolis Off-Takes

13. LD SS Line – Performance

IMS - LD Slims
YOY % 3 m average LD SS+ SL
50%
200
40%
180
30%
160
End of Slims
shipments
Jul’07
10%
End of Slims
IMS Aug’07
140
120
0%
100
84
-10%
80
-20%
60
-30%
-36%
40
2005
2006
Replacement of SL is finished
Acceleration of decline in 2007 to be monitored
DEC
NOV
SEP
OCT
AUG
JUL
JUN
MAY
APR
MAR
FEB
JAN
DEC
NOV
OCT
SEP
AUG
JUL
JUN
MAY
APR
MAR
FEB
JAN
DEC
OCT
NOV
SEP
AUG
JUL
JUN
MAY
0
APR
-50%
MAR
20
JAN
-40%
FEB
YoY 3m avg, %
20%
Off-take, MMU
IMS - LD SuperSlims
2007
YTD 06
LD SuperSlims
LD Slims
LD S+SS total
YTD 07 YOY, %
510
1 252
356
-72%
1 252
866
-31%
% MIX
2007
59%
41%
Source: Megapolis Off-Takes

14. LD SSlims Line – Performance

LD SuperSLIMS, SOM
LD SLIMS, SOM
LD SLIMS, WD
LD SuperSLIMS, WD
TOTAL S=SS
0,50%
80%
0,46%
0,44%
0,45%
0,46%
0,44%
0,45%
0,43%
70%
0,40%
0,40%
0,36%
60%
0,35%
0,35%
0,32%
50%
40%
0,25%
41%
41%
38%
40%
WD
SOM
0,30%
33%
0,20%
30%
30%
26%
0,15%
20%
18%
0,10%
0,17%
0,05%
0,10%
7%
0,12%
0,19%
0,21%
0,14%
10%
0,07%
0,03%
0,00%
0%
JAN 2007
0,01%
FEB 2007
0%
MAR 2007
APR 2007
MAY 2007
JUN 2007
JUL 2007
AUG 2007
SEP 2007
OCT 2007
Promising Start of LD SSL in Retail but unlikely to reach Slims level
–
–
SOM decline of total sub-family continues
Still low in distribution (41%)
Source: ACNielsen, Oct’07`

15. LD Standard – Performance up-date

IMS - LD Standard
IMS - LD Soft
YOY % 3 m average LD Value
250
35%
25%
200
YoY 3m avg, %
150
-5%
90
100
Off-take, MMU
15%
-25%
50
-45%
-65%
2005
2006
DEC
NOV
OCT
SEP
AUG
JUL
JUN
MAY
APR
MAR
FEB
JAN
DEC
NOV
OCT
SEP
JUL
AUG
JUN
MAY
APR
MAR
FEB
JAN
DEC
NOV
OCT
SEP
AUG
JUL
JUN
MAY
APR
MAR
FEB
JAN
0
2007
After long decline, LD Value reached the plateau @90 MMU monthly
–
–
Full replacement of Soft pack is completed
Shows some growth YOY in the last 3 months due to the volume drop in the base period’06
Source: Megapolis Off-Takes

16. LD MP vs Value lines SOM

LD SOFT
LD STANDARD
LD CPB
LD TOTAL
5,8%
6,0%
5,4%
5,3%
5,0%
4,7%
4,9% 4,9% 4,9% 4,9% 4,9% 4,9%
4,7% 4,6% 4,6%
4,5% 4,6%
4,4%
4,0%
3,0%
4,6%
4,4%
4,4% 4,4% 4,3%
4,3% 4,4%
4,2%
2,0%
1,0%
0,0%
0,5% 0,5% 0,4%
2004
2005
2006
0,2%
0,1%
0,2%
0,2%
0,2% 0,1% 0,1% 0,1%
YTD
2007
NOV
2006
DEC
2006
JAN
2007
FEB
2007
0,3%
MAR
2007
APR
2007
MAY
2007
JUN
2007
JUL
2007
0,2%
AUG
2007
SEP
2007
OCT
2007
LD Standard replacement is completed in retail
–
But SOM dynamics is in line with decline trend of MP sub-families
Source: ACNielsen, Oct’07`

17. LD Families Performance Summary

Appeal of Metallic line is dependent on the LD position in the region
Promising start of SSL but still decline of the total SS+SSL family over time
Flat performance of LD Standard after re-launch, with low GM vs other SKUs

18. Programs Q3’2007

LD
NCP “SUMMER MOTION 2007”
RESULTS

19. Objectives, GEO, Timing, Mechanics

Objectives:
–
–
–
Timing:
–
–
–
To support loyalty to the LD brand family / Stimulate Trial and attract new consumers to LD
GEO:
National, Redemption centers in 70 main ABC cities (except Far East):
Jun – Aug - shipments
July 02 – Aug 31 – active phase – Redemption centers were available
Sep 10 – Oct 03 Grand prize draws
Mechanics
–
–
–
–
–
–
–
Buy 10 packs of LD with promo OPF
Bring 10 OPFs to Redemption center
Get participant questionnaire and guarantied Prize
Fill in questionary and give back to promoters to participate in Grand Prizes and Automobiles Draw
Or
Fill in questionary and send it to PO box “LD”
WIN Grand Prizes or Automobiles
Guarantied
Grand Prizes
15 Opel Zafira
Total number of prizes
–
–
–
Guaranteed Prize – 1 200,000
Grand Prizes – 60
Automobiles - 15

20. Communication Support

Pre-printed OPF
POSM (for retail outlets + KRA outlets equipment + X5 retail group equipment)
1-2-1
–
–
Hot Line
–
Moscow, St.Petersburg, Yekaterinburg, Novosibirsk, Samara – July-August (2 months)
RWS
–
16 national issues, 61 publication
Metro
–
The web site dedicated to the program has been created at www.ld-game.ru and
www.ldgame.ru
Press
–
8 800 200 02 03 was available from 04 Jun till 15 Oct
WEB
–
fGLH CCC promoters have been announcing the program within the boost dedicated
to LD only (2 weeks)
During promo f JTI CCC promoters have been announcing the program within
standard matrix and fGLH promoters during work in Redemption centers
Moscow and St.Petersburg - July-August (2 months)
Direct Mail
–
Direct mailing announcing Promo to 312 M participants of 2005 LD promo

21. Weekly Statistics – Number of Entries (10 POP’s)

Total entries cumuliative (10 PoP) vs 2006
700 000
100 000
All Russia 2006
All Russia 2007
All Russia by week
87 487
581 528
79 946
600 000
74 799
90 000
80 000
70 290
500 000
58 713
58 680
70 000
58 225
60 000
400 000
45 714
47 674
50 000
300 000
40 000
30 000
200 000
20 000
100 000
10 000
-
39 227
80 649
130 871
199 885
278 311
356 998
445 840
541 277
631 772
W1
W2
W3
W4
W5
W6
W7
W8
W9
-
The Overall result was in line with 2006 Y results
Weekly number of entries has been growing from week 1 to week 7 with 10% growth every
week in average (same as 2006)
Promo duration 9 wks vs. 14 in 2006

22. Results - Hard KPI’s vs. other JTI NCP’s

2006 programs
Wi FT'06
Retention
Conversion
Objectives
Participants**
PI "Win a flat" RS "Noble
2006
companion"
Retention
Retention
Conversion
Conversion
Ca C&G
2 M7C&G
waves
3 waves
Conversion
Trial
Trial
Conversion
CCC 2006
total
Trial
Conversion
432 919
240 000
54 769
92 184
70 520
4 376 390
Redeemed POP's
11 436 214
9 342 000
2 333 404
1 308 851
380 228
14 743 758
Program Investment (net ATL)
$4 175 000
$2 819 000
$1 384 000
$2 857 000
$1 605 638
$6 613 000
$10
$12
$25
$31
$23
$2
$0,37
$0,30
$0,59
$2,18
$4,22
$0,45
26
39
43
14
5
3
4,0%
3,8%
9,3%
16,7%
7,3%
Invested/participant
Invested/POP
POP/participant
Redemption rate (POP's)
LD Summer Motion
Objectives
Retention/ Conversion
Participants
n/a (200 000*)
Redeemed POP’s,
6 010 528
Program Investment (net
ATL)
3 542 867
Invested/ participant
17,7$*
Invested/ POP
0,59$
POP/ participant
30*
Redemption rate
3,9%
* - assumption based on previous years results
Average industry redemption rate
4% achieved;
Investment/POP for retention
programs (0,30-0,60$/POP) is at
par with CCC (0,45$/POP);

23. Key Learnings & Recommendation

Key Learnings & Recommendation
Program targets (1 200 000 entries) were too optimistic/ over-estimated
Free of charge SMS (instant win mechanics) is one of the key attractions, making enter easier
for SOB
Optimal length of retention-aimed program is close to 12-15 weeks (3-4 mnths); shorter then
that working towards only trial
RECOMMENDATION:
Exploit current promo mechanics further considering key learnings and research findings
–
–
–
Period of the program 3 months to ensure continuous retention and conversion
Free SMS as the key registration channel
Visual Execution should be perfect and in-line with Image communication

24. Programs Q4’2007

LD Round corner re-launch
Nov-Dec’07

25. LD – RC launch support (Nov-Dec)

Packaging Change of LD Base family
1.
2.
RC Format: from CPB to Round-Corners
Minor design fine-tuning: Logo clean-up, logo colors fine-tune, whiter background
LD Round corner launch support Nov-Dec’07
– Shipments of non-promo RC product as of Aug 2007 (varies by SKU / region)
– Announcement campaign in Press, Metro, POSM
– BTL support: CCC, 1-2-1 GWP in retail

26. LD – Round Corner Launch Campaign

Awareness/ image
–
–
–
Press: mass press with high coverage, 34% TA Coverage (3+), JAN-FEB’08 – TBC
32 issues (Za rulem, Antenna, KP, Avtomir etc.)
Budget: 400 M USD
–
Metro in 7 cities, Nov’07 + Dec’07 (Moscow, St.Petersburg, Yekaterinburg, Novosibirsk, Nizhniy
Novgorod, Samara, Kazan), JAN-FEB’08 (MOW, STP) – TBC
337 sides Nov’07 and 391 sides in Dec’07
Budget: 550 M USD
–
–
Retail Visibility
–
–
–
–
–
–
Dominant Visibility flight:
Multi Facings;
POSMs
Full new JTI coverage
Cycle from Nov’07 to Feb’08
Branded Displays in mass KRA «Pyaterochka»
Retention/ Conversion
–
CCC 1-2-1, GWP in main ABC stratum cities (37)
Target: 1/ LD SOB; 2/ franchise
Target contacts: 427 000

27. Retail Visibility materials

Mini display
Retail Visibility
–
–
–
Mobile hard poster
Dominant Visibility flight: Multi Facings; POSMs
Nov’07 to Feb’08
Branded Displays in mass KRA «Pyaterochka»

28. CCC 1 -2 -1 contacts: brand information + GWP

CCC 1-2-1, GWP in main ABC stratum cities
Target: 1/ LD SOB; 2/ franchise
Target contacts: 427 000 (NOV’07 – MAR’08)
Target contacts for NOV’07 – DEC’07 = 200 000
Conversion pattern
gift x 2 packs
gift x 10 packs
1 pack free x 3 packs
1 carton free x 1 carton
(only for period 17.12.2007 – 28.12.2007)

29. 2008 Brand Objectives and Support

30. 2008 Strategic Focus / Opportunities LD

Objective:
– Consolidate the dominant position in Mid-Price to fuel Winston Growth
Fix
–
–
–
the Structure achieve superior performance of all Product mix elements
Packaging Up-grade: RC on the market; further evaluation – during Brand Audit
Product improvement
Pricing
Maximize potential of Brand extensions TBC based on brand Audit
– Leverage on Premium profile of LD Gold, Platinum, S. Slims
– Assess role of LD Standard
Rejuvenate Brand Image with relevant TTL
– Further evolve brand image

31. Key LD Brand Initiatives 2007-08

1.
LD Barrier-to-Entry Brand assessment
o Results on Dec 18, 2007
2.
LD BASE brand Mix Re-development:
1. Product re-development
o Stage 1. Blend Fine-tuning towards smoother cleaner taste IMPLEMENTED
o Stage 2. New blend development – PAM test - AA3 is in progress
2. New communication development & Packaging modification / re-design
o Pending Brand Assessment results
o Both to be ready by Q3’08
Full brand Mix re-launch – as of Q3 2008 on the market

32. LD Support Plan

Maximize the investments behind BTL programs
– Franchise Retention
– Conversion of SOB Value smokers
– Maximizing SS development
3 Support cycles are planned
– Nov’07 – Feb’08: Round-Corner launch support (cont from Q4’07)
– March-Jun’08: Retention NCP program
– Sept – Nov’07: LD Base Brand Re-launch

33. LD Program Details (1) - Jan-Feb’08

Round-Corner launch Support – 2nd Follow-up flight
Support OBJECTIVE: to drive the awareness
of LD Base Round Corner pack,
to enhance the LD Quality perception
Retail Visibility: Continuity of the Nov’07 to Feb’08 cycle
– National coverage / All JTI universe
– POSM / Multi-Facings
Press / Metro / (Feb’08): 2nd flight of ROUND CORNER ANNOUNCEMENT
– Press: National Mass titles with Male audience
– Metro: 7 largest cities
– Visual: the same as in NOV-DEC’07
CCC: Round Corner announcement and conversion amongst franchise and SOB smokers
– Standard mechanics: GWP for 2-5-10- packs
– Switching Pattern: Male Value & MP SOB smokers LD Base;
Female Value & MP SOB smokers LD SS; if SS is rejected, LD Base
Franchise LD Base Retention offer;
– GEO: all CCC cities with focus on Strongholds
– Timings: Jan’07 – Feb’08

34. LD – CCC Support in Q1 2008

Brand
1 pack
2 packs
3 packs
5 packs
Lighter with torch
Free pack
Ash tray
Lighter
Free pack
10 packs
LD KS
Matches
Mug
LD SS
Matches
CCC mechanics and gifts
– Gifts for Jan-Mar’08
Ash tray
Mug

35. LD Program Details (2) – Value Conversion

Value Conversion Program (delayed due to production)
1st draft of RC announcement insert
Objective: drive the conversion from Value brand (key LD SOB) into LD Base
3 cycles (in line with Brand support cycles):
– Jan-Feb’08: RC announcement (delayed)
Objective: LD Base Round Corner pack up-grade announcement;
Confirmation of Product invariable quality
1/ GLH Value brands: In-pack inserts with LD info into all GLH Value brands
(LD Std + St.George / Troyka / others)
– Rationale: 1/ GLH Value brands are key LD SOB;
2/ Value brand smokers trust their brand manufacturer
Program will look like “News” from Liggett-Ducat factory
2/ non-GLH Value brands:
– CCC amongst Values smokers with Brand info / GWP

36. LD Program Details (3) - NCP

National Consumer Promotion
Objective: Franchise retention and SOB conversion (Value and MP)
Timings:
– Shipments
– Promo participation
Apr 2008
May – July 2008
Mechanics: Deco Pack with on-pack Promo announcement
– Concept / Mechanics: tbd – briefing process is started
– Promo Offer in all LD Mid-Price, but not Std
Support at:
Retail Visibility: national coverage
CCC: NCP info to SOB Value smokers
Info In-Pack insert in GLH Value brand (announcement only)
Direct Mail to Value SOB smokers (LD DB) – appr 50’000 smokers
Press announcement / post-PR: mass press announcements
Current status
–
–
In development (agencies have been briefed)
To be finalized in Dec’07

37. LD Program Details (4) – LD SS Drive

LD Super Slims Awareness / conversion drive
Objective: to establish the LD SSL as the primary choice for MP / Value female smokers
– Programs may be corrected based on results of LD SS mix relevance assessment in
Brand Audit
1/ LD SS Pink Awareness and Image build-up amongst MP + Value SSL smokes
– Timings: Feb-March 2007
PRESS Support in National Mass female titles
– Visual: TBC
– Feb – Mar’08 (Women’s Day flight)
CCC amongst Value / MP female smokers