Ford analytics. Update

1.

Ford Analytics
UPDATE
15th of December
PROPRIETARY AND CONFIDENTIAL © 2020

2.

Navigation metrics
Servers:
- Uptime
- Outage list
PROPRIETARY AND CONFIDENTIAL © 2020

3.

Services Availability in %
100,00%
99,9%
99,9%
99,9%
99,9%
99,9%
99,9%
99,9%
99,9%
01.май
01.июн
01.июл
01.авг
01.сен
01.окт
01.ноя
01.дек
99,90%
99,80%
99,70%
99,60%
99,50%
99,40%
99,30%
99,20%
99,10%
99,00%
InrixOffStreet
InrixOnStreet
InrixFuel
TTTraffic
Data Analytics
OneBox Search
MapRouteGuidance
User Services
Target
PROPRIETARY AND CONFIDENTIAL © 2020

4.

Navigation metrics
» User retention Month on Month
» Searches in %:
- OneBox search vs. Engine-on
- Auto-suggest vs. Engine-on
- by Category searches
- OneBox w/ No Results
- OneBox search Errors
- OneBox search > Route > Nav start
PROPRIETARY AND CONFIDENTIAL © 2020

5.

App Activated - FTUE Accepted Users in K
70,00
66,23
65,72
65,15
60,63
60,00
55,70
49,65
50,00
42,44
39,42
40,00
30,00
20,00
P702
34,92
P702 OTA1
P702 OTA2
23,54
21,44
19,19
32,14
9,66
10,00
5,86
0,02 0,01
0,09 0,07
0,59 0,14
1,44 2,60
2,50
Aug
Sep
0,00
May
Jun
Jul
Oct
Nov
Dec
Connected Car Users in K
180,00
160,51
155,82
152,25
160,00
158,82
155,82
139,99
140,00
127,23
122,63
120,00
101,71
P702
100,00
80,89
70,47
80,00
60,00
69,32
P702 OTA1
P702 OTA2
50,21
38,38
40,00
20,00
0,03 0,01
0,23 0,33
May
Jun
2,19 0,52
4,31
12,35
6,39
14,62
0,00
Jul
Aug
Sep
Oct
Nov
Dec
PROPRIETARY AND CONFIDENTIAL © 2020

6.

Engine On to OneBox Search in K.
500
7,0
450
443
6,0
6,0
5,7
5,6
403
5,8
5,7
350
5,4
374
5,4
5,0
342
SESSIONS
300
303
4,7
283
250
4,0
4,1
238
3,7
200
205
3,4
3,0
150
155
129,8
100
110,4
104
2,0
91,2
72,6
50
46
8,2
17,2
27
35,2
56
50
44
0
1,0
Feb
Mar
Apr
May
Jun
Engine On K.
Jul
OneBox Search K.
Aug
Sep
Oct
Nov
Dec
Ratio OneBox/EngineOn
Decrease in Search sessions August to November, we will add the OTA1 and OTA2 data here as well
PROPRIETARY AND CONFIDENTIAL © 2020
RATIO
400

7.

Engine On to OneBox Search in K. – P702
400
7
374,3
6,1
350
5,8
5,7
5,6
341,8
5,8
6
5,7
5,4
5,4
302,5
300
283
5
4,7
250
237,9
4,1
239,3
204,7
RATIO
SESSIONS
4
3,6
200
3
154,7
150
2,4
125,7
2
104,3
91,2
100
72,6
45,8
50
27
18,5
3,2
8,2
35,2
44
50
66,3
56
52,8
1
17,2
0
0
Jan
Feb
Mar
Apr
May
OneBox Search K.
Jun
Jul
Engine On K.
Aug
Sep
Oct
Nov
Dec
Ratio OneBox/EngineOn
PROPRIETARY AND CONFIDENTIAL © 2020

8.

Engine On to OneBox Search in K. – P702 OTA1
180
4,5
4,2
165,6
160
4
3,4
140
3,5
120
3
2,7
100
2,5
RATIO
SESSIONS
2,7
2,1
80
2
1,8
61
60
1,5
48,2
40
1
22,6
15,8
20
8,4
5,9
0,9
0,5
5,8
2,5
1,4
0,5
0
0
Jul
Aug
Sep
OneBox Search K.
Oct
Engine On K.
Nov
Dec
Ratio OneBox/EngineOn
PROPRIETARY AND CONFIDENTIAL © 2020

9.

Engine On to OneBox Search in K. – P702 OTA2
160
4
151,4
3,7
3,6
140
3,5
3,3
3,2
2,9
120
3
115,8
2,5
80
2
75,3
60
1,5
46,6
1
40
35,3
1
34,7
21,2
20
0,5
9,5
7,3
0,1
2,5
0,1
0
0
Jul
Aug
Sep
OneBox Search K.
Oct
Engine On K.
Nov
Dec
Ratio OneBox/EngineOn
PROPRIETARY AND CONFIDENTIAL © 2020
RATIO
SESSIONS
100

10.

Engine On to OneBox Search in K. – U540 OTA1
12
2,5
11,4
10,3
10
2
2
9,2 1,9
1,8
1,7
1,7
8
7,1
1,5
6
6
RATIO
SESSIONS
6,7
5,5
4,9
1
3,9
4
0,6
2,8
0,5
1,9
2
1,1
0
0
Jul
Aug
Sep
OneBox Search K.
Oct
Engine On K.
Ratio OneBox/EngineOn
Nov
Dec
PROPRIETARY AND CONFIDENTIAL © 2020

11.

OneBox Search to Route/NAV in K and %
350
98%
95%
300
96%
94%
93%
93%
93%
93%
96%
96%
94%
93%
250
96%
96%
96%
96%
97%
93%
94%
94%
92%
92%
91%
90%
Sessions
88%
88%
150
85%
283
270,9262
204,7
194,8188
100
302,5
289,9
280,9
298,5
286,6
278,2
283,5
272,7265
86%
239,5
231,5
225,7
237,9
227,5
220,2
154,7
145,2
139,2
125,7
121,3
118,1
104,3
96,591,6
50
84%
82%
80%
45,841,739,1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
45,8
104,3
154,7
204,7
237,9
283
302,5
298,5
283,5
239,5
125,7
ROUTE
41,7
96,5
145,2
194,8
227,5
270,9
289,9
286,6
272,7
231,5
121,3
NAV_START
39,1
91,6
139,2
188
220,2
262
280,9
278,2
265
225,7
118,1
ROUTE %
91%
93%
94%
95%
96%
96%
96%
96%
96%
97%
96%
NAV_START %
85%
88%
90%
92%
93%
93%
93%
93%
93%
94%
94%
Total
Ratios are maintained
ROUTE
NAV_START
ROUTE %
78%
NAV_START %
PROPRIETARY AND CONFIDENTIAL © 2020
Percentage
90%
200

12.

What users do if they Search/Route but don't Start Nav
9000
7905
8000
7574
7089
7291
7000
6167
6000
5267
5492
5000
4262
STOP_ENGINE
PLACE_DETAILS
4000
CAPTURE_POI_ON_MAP
PREDICTIVE_NAVIGATION
3000
2215
2000
1293
1528
1746
2266
2169
2169
ENTITY_CALL
ROUTE_OPTION
1775
MAP_OPTIONS
PREDICTIVE_CARDS
1000
CARD_INTERACTION
0
2021-03
2021-04
2021-05
2021-06
2021-07
2021-08
2021-09
2021-10
STOP_ENGINE
4262
5267
5492
6167
7574
7905
7089
7291
PLACE_DETAILS
1293
1528
1746
1775
2215
2266
2169
2169
CAPTURE_POI_ON_MAP
167
152
144
120
148
160
104
161
PREDICTIVE_NAVIGATION
107
89
106
88
102
99
73
103
ENTITY_CALL
22
26
48
52
66
63
51
57
ROUTE_OPTION
41
38
39
41
48
57
25
44
MAP_OPTIONS
1
1
2
2
5
1
2
1
1
PREDICTIVE_CARDS
1
CARD_INTERACTION
1
1
1
PROPRIETARY AND CONFIDENTIAL © 2020

13.

Free Drive vs Active Navigation
30,00
25,72
25,00
24,70
23,94
24,53
21,91
20,41
20,00
15,05
15,00
10,00
8,05
8,61
8,83
8,93
7,07
6,21
5,00
4,13
0,00
Free Drive (Mil)
Active Navigation (Mil)
май.21
июн.21
июл.21
авг.21
сен.21
окт.21
ноя.21
май.21
15,05
июн.21
20,41
июл.21
21,91
авг.21
23,94
сен.21
25,72
окт.21
24,70
ноя.21
24,53
4,13
6,21
7,07
8,05
8,61
8,83
8,93
Free Drive (Mil)
Active Navigation (Mil)
PROPRIETARY AND CONFIDENTIAL © 2020

14.

Active Navigation Session Searches
35000
32181,6
31177
29450,9
28142,3
30000
24430,1
25000
20411,4
20000
15000
10000
5256,6
1019,7
4995,1
4684,5
3945,8
5000
242,5
223,9
180,1
45,9
4696,5
4231,4
235,9
3522,3
229,4
180,9
0
2021-05
2021-06
2021-07
2021-08
category
onebox
2021-09
current_location
2021-10
2021-11
rgc
Free Drive Session Searches
80000
70538
70000
60000
63081,7
59988
58337,6
56708,5
53365,8
50000
40000
30000
20000
10000
15740,4
118,1
3,3
436,4
14,7
516,1
527,7
17,5
497,2
18,4
15,6
425,9
13,8
328,5
10,3
0
2021-05
2021-06
2021-07
2021-08
category
onebox
current_location
2021-09
rgc
2021-10
2021-11
PROPRIETARY AND CONFIDENTIAL © 2020

15.

Cloud OneBox Search Failure %
8,0%
100
94,2
93
7,0%
6,6%
6,0%
6,8%
90
86,5
86,1
7,0%
6,9%
7,0%
6,8%
80
74,9
6,4%
70,6
70
5,4%
5,0%
Records
4,8%
4,0%
3,0%
55,8
60,8
5,0%
54,9
60
50
45,8
40
3,4%
30
27,1
2,0%
20
1,0%
0,929
2,202
3,022
3,635
3,917
4,918
5,108
5,908
6,023
6,312
10
4,674
0,0%
0
Feb
Mar
Apr
May
Jun
OneBox Search K.
Jul
Failure
Added the numbers and August data, good to see a decrease
Aug
Sep
Oct
Nov
Dec
Failure %
PROPRIETARY AND CONFIDENTIAL © 2020

16.

Cloud OneBox Search Failure %
4000
6%
5%
5%
3500
5%
5%
5%
3000
4%
4%
4%
Records
2500
2000
4%
4%
4%
4%
4%
4%
4%
4%
5%
4%
4%
4%
4%
4%
4%
4%
4%
4%
4%
3%
3%
3%
3%
3%
3%
3%
1500
2%
1000
1%
500
0
Added the numbers and August data, good to
see
OneBox
Searcha
K. decrease
Failure
0%
Failure %
PROPRIETARY AND CONFIDENTIAL © 2020

17.

Cloud OneBox Search Failure %
5000
8%
8%
4500
8%
9%
Cloud release
Fuzzy Search logic improvement
8%
7%
4000
7%
7%
6%
3500
6%
6%
6%
5%
3000
5%
Records
5%
5%
5%
4%
2500
4%
4%
4%
4%
5%
5%
5%
4%
4%
4%
4%
4%
4%
4%
2000
5%
5%
4%
4%
4%
3%
1500
2%
1000
500
1%
0
0%
OneBox Search K.
Failure
Failure %
PROPRIETARY AND CONFIDENTIAL © 2020

18.

OneBox Search to No Route - Analysis
Verified a sample of 97 trips that has stop engine event (trip end). Compared search results
to trip End location.
PROPRIETARY AND CONFIDENTIAL © 2020

19.

No Search Result Analysis – July 2021 Data
PROPRIETARY AND CONFIDENTIAL © 2020

20.

No Search Result – cloud update and initial data
PROPRIETARY AND CONFIDENTIAL © 2020

21.

Category Search Top 9 in %
100%
90%
80%
49,38%
48,34%
19,47%
20,11%
50,49%
51,37%
52,33%
52,83%
19,14%
18,96%
18,32%
17,87%
10,37%
7,88%
7,98%
7,67%
7,60%
3,23%
2,82%
3,29%
3,40%
3,27%
3,14%
1,99%
1,41%
0,00%
Jul
1,76%
1,34%
0,00%
Aug
1,99%
1,57%
0,00%
Sep
1,97%
1,46%
0,00%
Oct
1,90%
1,53%
0,00%
Nov
2,08%
1,57%
0,00%
Dec
52,27%
51,75%
50,77%
16,87%
18,36%
18,67%
18,91%
10,12%
9,27%
8,90%
8,74%
8,62%
1,64%
2,76%
3,15%
3,38%
3,19%
1,64%
0%0,82%
0,00%
Feb
1,84%
1,23%
0,00%
Mar
1,40%
1,40%
0,00%
Apr
1,63%
1,25%
0,00%
May
1,75%
1,44%
0,00%
Jun
58,20%
70%
53,99%
60%
50%
40%
16,39%
30%
20%
10,66%
10%
Others
ATM
Shopping
Hotel
Coffee
Tourist attraction
Parking
Food
Rest Area
Fuel Stations
PROPRIETARY AND CONFIDENTIAL © 2020

22.

Category Search Top 9 in Mil
100%
90%
80%
59,6
68,5
23,5
28,5
80,5
87,4
110,3
126,4
30,5
32,3
38,6
42,8
19,6
19,9
25,1
28,2
14,7
12,6
13,6
16,2
18,2
3,9
4
5,3
5,8
6,9
7,5
1,7
1,2
0
Jul
1,9
1,3
0
Aug
2,5
1,5
0,0
Sep
2,5
1,9
0,0
Oct
3,2
2,0
0,0
Nov
3,8
2,2
0,0
Dec
17,6
29,9
41,3
49,4
5,5
10,5
14,9
18,4
3,3
6,2
8,8
11,5
15
17
3,3
5,3
7,1
8,5
10,4
0,2
0,9
1,8
2,7
3,1
0% 0,1
0
Feb
0,4
0,2
0
Mar
0,8
0,4
0
Apr
1
0,7
0
May
1,4
1
0
Jun
70% 7,1
60%
50%
40%
2
30%
20%
0,9
1,3
10%
Others
ATM
Shopping
Hotel
Coffee
Tourist attraction
Parking
Food
Rest Area
Fuel Stations
PROPRIETARY AND CONFIDENTIAL © 2020

23.

User generated Top Category Searches %
100%
12%
11%
18%
90%
29%
35%
80%
36%
39%
41%
35%
47%
70%
47%
46%
41%
60%
35%
50%
32%
32%
30%
30%
28%
40%
25%
27%
24%
25%
30%
20%
35%
37%
35%
32%
30%
30%
27%
27%
30%
10%
3%
2%
0%
Feb
4%
2%
0%
Mar
3%
2%
0%
Apr
2%
0%
1%
May
2%
2%
0%
Jun
2%
0%
1%
Jul
2%
0%
1%
Aug
2%
1%
0%
Sep
2%
1%
0%
Oct
3%
0%
1%
Nov
2%
0%
1%
Dec
Parking
12%
11%
18%
29%
35%
36%
41%
47%
45%
39%
35%
Fuel station
47%
46%
41%
35%
32%
30%
28%
25%
27%
30%
32%
Food
35%
37%
35%
32%
30%
30%
27%
24%
25%
27%
30%
Hotel
3%
4%
3%
2%
2%
2%
2%
2%
2%
3%
2%
ATM
2%
2%
2%
0%
2%
0%
0%
1%
1%
0%
0%
Entertainment
0%
0%
0%
1%
0%
1%
1%
0%
0%
1%
1%
0%
PROPRIETARY AND CONFIDENTIAL © 2020

24.

User generated Top Category Searches in K
100%
0,7
1,3
3,2
90%
7,4
80%
11,1
15,2
21,8
20,4
25,8
20,1
24,6
70%
2,5
5,3
7,4
60%
8,9
50%
10,1
12,7
16,7
13,7
40%
13,7
14,7
13,3
13,7
18,3
30%
1,9
4,3
20%
6,3
8
9,4
12,4
13,5
15,1
17,0
1,7
10%
0,2
0,4
0,6
0,6
0,8
1
1,1
1,2
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
1,1
Oct
Nov
1,1
Dec
Parking
0,7
1,3
3,2
7,4
11,1
15,2
20,4
25,8
24,6
21,8
20,1
Fuel station
2,5
5,3
7,4
8,9
10,1
12,7
13,7
13,7
14,7
16,7
18,3
Food
1,9
4,3
6,3
8
9,4
12,4
13,5
13,3
13,7
15,1
17,0
Hotel
0,2
0,4
0,6
0,6
0,8
1
1,1
1,2
1,1
1,7
1,1
ATM
0,1
0,2
0,3
0
0,5
0
0
0,7
0,6
0,0
0,1
0
0
0
0,4
0
0,6
0,6
0
0,0
0,6
0,5
0%
Entertainment
Entertainment
ATM
Hotel
Food
Fuel station
Parking
PROPRIETARY AND CONFIDENTIAL © 2020

25.

VR Search requests in K and failure %
400
70
66,1
65,5
60,8
344
350
334
60
56,1
306
302
300
50,2
50
44,2
244
242
250
240
224
214
40
35,7
196
200
30
27,3
150
20
17,5
100
8,4
10
50
8,62
9,16
8,04
9,87
9,83
9,27
9,6
9,88
9,73
10,12
0
0
Feb
Mar
Apr
May
Jun
VR cloud search request in K
Jul
Zero results %
Aug
Sep
Oct
Nov
# of FTUE users in K
PROPRIETARY AND CONFIDENTIAL © 2020

26.

Navigation metrics
» Routing %:
- Route started vs. Engine-on
- Failures (No events yet!)
- Cancellation (with Reasons)
- Errors (cloud vs onboard)(No events yet)
- Variance of Actual Time Arrival(ATA)
vs. Estimated(ETA)
PROPRIETARY AND CONFIDENTIAL © 2020

27.

Chart Active Nav ended in:
39,74%
38,81%
38,72%
38,55%
37,61%
36,00%
38,02%
37,73%
34,05%
33,94%
29,25%
27,29%
36,53%
35,89%
35,53%
34,16%
25,19%
37,07%
36,70%
28,04%
33,62%
33,85%
33,72%
30,26%
28,65%
36,43%
33,80%
33,81%
29,21%
29,67%
29,75%
Oct
Nov
Dec
25,75%
22,65%
Feb
Mar
Apr
May
Jun
ARRIVAL
Jul
ENGINE OFF
Aug
Sep
STOP Active Navigation
PROPRIETARY AND CONFIDENTIAL © 2020

28.

60,0%
ETA Variance
49,2%
48,7%
48,4%
49,3%
24,6%
24,4%
24,2%
24,6%
50,0%
51,2%
50,8%
51,2%
50,6%
50,2%
50,8%
51,2%
25,6%
25,4%
25,6%
25,3%
25,1%
25,4%
25,6%
40,0%
MEAN
30,0%
STDEV
2*STDEV
20,0%
10,0%
0,0%
5,2%
Feb
5,5%
Apr
4,8%
Mar
6,5%
May
8,9%
8,4%
8,7%
8,5%
8,3%
8,5%
8,7%
Jun
Jul
Aug
Sep
Oct
Nov
Dec
60000
50000
Feb
Mar
40000
Apr
May
Jun
30000
Jul
Aug
Sep
20000
Oct
Nov
Dec
10000
PROPRIETARY AND CONFIDENTIAL © 2020
0
-100%
-90%
-80%
-70%
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
>100%

29.

Short
0 ~ 15 mi
Mid
15 ~ 50 mi
Long
50 ~ 300 mi
Extra long
> 300 mi
MEAN
0,12
0,1
0,08
Название оси
Trip Length
0,06
short
0,04
middle
0,02
long
extrem long
0
-0,02
-0,04
-0,06
STDEV
0,35
0,3
Название оси
ETA Variance
Trip Category
0,25
0,2
0,15
0,1
0,05
short
middle
long
extrem long
0
PROPRIETARY AND CONFIDENTIAL © 2020

30.

Routing Quality Analysis
PROPRIETARY AND CONFIDENTIAL © 2020

31.

70
59,9852
58,4618
60
56,1481
54,6259
53,9175
51,4429
50
Size in (MB)
40
30
20
10
7,0123
6,9282
6,7391
6,6959
6,1983
6,097
0
Jun
Jul
Aug
upload_mean
Sep
Oct
Nov
download_mean
PROPRIETARY AND CONFIDENTIAL © 2020

32.

Thank you
PROPRIETARY AND CONFIDENTIAL © 2020

33.

Appendix
PROPRIETARY AND CONFIDENTIAL © 2020

34.

Predictive Cards Data Statistics
Analytics for February - December
Februar
March
y
Total vehicles who
accepted FTUE:
Average accuracy of
the predictive cards
# of Predictive
Cards
Interacted with a
Predictive Card
Interacted Predictive
followed by
Nav_Start
8,376
63%
April
May
June
17,546 27,363 35,712 44,265
68%
68%
68%
67%
Septembe
Novembe Decembe
October
r
r
r
July
August
50,269
56,070
60,890
65,501
66,135
67,324
66%
67%
66%
68%
63%
65%
1,273 K 3,255 K 6,106 K 9,574 K 11,296 K 12,920 K 14,492 K 15,320 K 25,265 K 15,774 K 16,414 K
6.76% 5.56%
4.7%
1.75% 1.66% 1.48%
4%
4%
3.6%
4.2%
4.1%
4.2%
3.4%
3.6%
1.4%
1.42%
1.47%
1.54%
1.52%
1.56%
1.30%
1.43%
PROPRIETARY AND CONFIDENTIAL © 2020

35.

Predictive Cards Data Statistics
70 000
78%
76%
1,66%
60 000
1,48%
74%
5,56%
1,40%
4,70%
50 000
1,54%
1,42%
4%
1,75%
4,20%
1,47%
4%
1,52%
4,10%
6,76%
3,60%
72%
70%
40 000
68%
68%
68%
68%
67%
67%
66%
66%
30 000
66%
59 553
56 070
64%
50 269
63%
44 265
20 000
62%
35 712
27 363
10 000
60%
17 546
11 296
9 574
8 376
1 273
3 255
12 920
14 012
15 112
58%
6 106
0
56%
February
March
Total vehicles who accepted FTUE:
April
# of Predictive Cards in K
May
June
Average accuracy of the predictive cards
July
Interacted with a Predictive Card
August
September
Interacted Predictive followed by Nav_Start
PROPRIETARY AND CONFIDENTIAL © 2020

36.

OneBox Search Data Statistics
Analytics for February - December
February
March
April
May
June
July
August
September
October
November
December
Total vehicles who
accepted FTUE*:
8,376
17,546
27,363
35,712
44,265
50,269
56,070
60,890
65,501
66,135
67,324
OneBox searches
(vs search failure)
46k
(3% )
104k
( 5%)
155k
(6%)
205k
(6%)
238k
(6%)
283k
(7%)
303k
(6%)
299k
(7%)
283k
(7%)
240k
(7%)
247k
(7%)
OneBox searches
followed by Route
detail
91%
93%
95%
95%
96%
96%
96%
96%
96%
97%
96%
OneBox searches
followed. By
Nav_Start
94%
95%
96%
96.5%
97%
97%
96%
93%
93%
94%
93%
214k
(8.62%)
344k
(9.16%)
306k
(8.04%
)
196k
(9.87%
)
224k
(9.83%)
242k
(9.27%)
244k
(9.60%
)
240k
(9.88%)
334k
(9.73%)
302k
(10.12%)
323k
(12.04%)
VR cloud search
requests (Zero
results)
* - counting car IDs that accepted FTUE, this does not equal to car numbers as a new car ID is generated
upon a factory reset; we need to further filter this data from test/noise
PROPRIETARY AND CONFIDENTIAL © 2020

37.

ETA Analysis
Mean ± 1