Dionis Club

1. DIONIS CLUB

Teacher:
Krekhtunova Elena
Viktorovna
Prepared:
Frolov Danila
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www.dionis.ru

2.

DIONIS CLUB – a company that owns the brand
of the same name
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www.dionis.ru

3.

DIONIS CLUB – brand in the wine market, which
has been in the top three since 1998!
DIONIS CLUB – umbrella brand.
All wine lines are branded with the trademark "DIONIS
CLUB"
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www.dionis.ru

4.

эконом
стандарт
премиум
Данные ИА Бизнес Аналитика, 2008г.)
www.dionis.ru
верх премиум
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490-500
480-490
470-480
460-470
450-460
440-450
430-440
420-430
400-410
390-400
380-390
370-380
360-370
350-360
340-350
330-340
320-330
310-320
300-310
290-300
280-290
270-280
260-270
5 000 000
250-260
240-250
230-240
220-230
210-220
200-210
190-200
180-190
170-180
160-170
150-160
140-150
130-140
120-130
110-120
100-110
90-100
80-90
70-80
60-70
50-60
Dionis Club in the most demanded price
segment
6 000 000
75% of the wine market is in the price
segment up to 170 rubles, where Dionis Club
is represented
4 000 000
3 000 000
2 000 000
1 000 000
0

5. DIONIS CLUB – quality control of wine production from the vine to bottling!

DIONIS CLUB
OWN PRODUCTION
CONTRACT
MANUFACTURING
3 own factories
the best factories in Europe and
the New World with international
ISO quality certificates
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www.dionis.ru

6.

Advantages of own production - quality
control at all stages!
1. Vineyards
2. Vintage
3. Grape processing
4. Wine production
5. Bottling
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7. Own factory

• The pride of the company is the most
modern plant in the south of Moldova in the
Vulcanest region – AURVIN
• In terms of production volume, it is the
largest plant in Eastern Europe, with a
production capacity of 25 million bottles per
year.
• Export from the plant is made to more than
40 countries in Europe and North America.
• The plant was built in 2001, the equipment
of the plant is from the best Italian
manufacturers.
• The plant operates on the principle of a full
production cycle from the acceptance of
grapes to bottling.
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www.dionis.ru

8. Full production cycle from vine to bottling

1. Vintage
2. Careful transport
3. Manual bulkhead
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www.dionis.ru

9.

Product quality testing in our own
laboratory.
"Dionis Club" - conducts mandatory
tests of products for physical, chemical,
microbiological parameters and spill
resistance.
All products of the Dionis Club
plants comply with international
quality standards. That is confirmed
by the Highest European certificate
of ISO standards.
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www.dionis.ru

10.

Advantages
Recognition in the international market, confirmed by
numerous awards
Decanter World Wine Awards, UK,
• 2005 Bronze
• 2006 Silver
• 2007 Bronze
International Wine Challenge, UK
2006 Quality mark
Concours Mondial de Bruxelles , Belgium
• 2006 Silver
MUNDUSvini, Germany
2006 Qualitats-Siegel
Challenge International du Vin, France
• 2006 Silver
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www.dionis.ru

11. Buyer motivation

Зонт ТМ
DIONIS
Buyer motivation
иметь ЕДИНЫЙ
лого - эмблема
для всех
подмарок
Placement of stickers on the entrance doors of stores (non-chain retail)
Shelftalkers on store shelves
Advertising on cable television
DIONIS ГУРМЭ
Press advertising
DIONIS CLUB
Зонт ТМ
DIONIS
ЗТМ должен
иметь ЕДИНЫЙ
лого - эмблема
для всех
подмарок
DIONIS ГУРМЭ
DIONIS CLUB
медалька
DIONIS COLLECTION
DIONIS COLLECTION
книжечки
На каждой бутылке д.б. книжечка с
информацией о винах с др. стран под
маркой Дионис Гурмэ, преимущества
ТМ, концепция нашей работы с
премиальными винами ДЗ
горельетка №1
горельетка № 2
книжечки
На каждой бутылке д.б. кн
информацией о винах с др
маркой Дионис Гурмэ, пре
ТМ, концепция нашей раб
премиальными винами ДЗ
горельетка №1
горельетка № 2
All the company's products are branded with burners - "Dionyscus".
This design is dressed on the neck of the bottles, which makes it possible
brightly highlight the product on the shelf and visually unite the Dionis Club wine lines
www.dionis.ru
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12. Thank you for your attention

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