The Passionate Pursuit of Perfection

1.

Lexus
The Passionate Pursuit of
Perfection

2.

About us
• Lexus is the luxury car section of Toyota Motors Pvt Ltd which is based
out of Japan. The luxury brand from Toyota has marked its presence
in over 70 countries across the world and is currently the top seller
and market leader in the luxury segment in its home country Japan.
• Lexus is ranked at 10 among the Japanese brands that have moved
into global operations and today has vehicles in sedan, convertible,
coupe and SUV segments. The company is headquartered in Japan
but has factories in Brussels, Belgium, and Texas. Lexus also has to its
credit numerous hybrid cars and some of the latest research in green
and autonomous vehicle technologies.

3.

Let's talk about some P‘s
01
PRODUCT
02
PRISE
03
PROMOTION
Crossovers and SUVs
18 models of cars
A little bit expensive
From 4 to 10 millions of rubles
Film about product
Hidden advertising in movies
04
PHYSICAL PRESENCE
05
PHYSICAL EVIDENCE
Our shops/deller centres are well
lit their interiors are in black and
white tones/colours
We create a luxury and reliable
brand thanks to advertising in
media

4.

Lexus sales on various continents in
2020
24
906
5 736
2 398
95
126
633
4

5.

SWOT analysis of Lexus
Strengths
• The Toyota Label: Toyota is a brand that has been synonymous with the best
of technology and production mechanisms. Vehicles from Toyota are popular owing
to their consistent performance and endurance.
• Japanese Technologies: Japan has been a forerunner in vehicle technology and
Japanese cars are widely used across the world since they are known to have
superior design, high reliability and adhere to stringent quality norms.
• The feature-rich range of cars: Lexus has always been associated with cars that are
rich in features some of them being cutting-edge technology, impeccable safety,
high-end styling and exceptionally smooth driving comfort.
• Focus on Innovation: Toyota has always given prime consideration to innovation and
has steered research in area like robot-driven cars, alternate energy vehicles,
interconnected traffic and safety systems etc. just to name a few.

6.

SWOT analysis of Lexus
Weaknesses
• Late entry into the market: Toyota came in very late into a market for luxury cars where the scene
was dominated by German and Italian brands who had already established a strong market
presence. This was a critical weakness for Lexus.
• Limited Range of diesel engines: The range of diesel engines in the Lexus range is poor in
comparison to competitors. The GS has only one version with a petrol engine. The major
competitors of this variant – the E Class & 5 series – come with dual diesel engine options namely
a 4 & 6 cylinder.
• Insufficient options for SUV’s: While competitors like Audi and BMW have more than one kind of
SUV, Toyota Lexus range comes with just one SUV which may not be enough to beat the tough
race.
• Low branding: Though luxury cars are not advertised in mainstream media lot of money are
spend on promotions and product launches.In comparison to market leaders, Toyota ad spends
on Lexus are low with the result that they have not been able to get the necessary mileage and
visibility.

7.

SWOT analysis of Lexus
Opportunities
• Growing demand for luxury cars in emerging economies: The demand for luxury
cars is expected to grow in developing countries with the result that many of the
European car brands are moving into these countries at an alarming rate.
• Increase in the number of rich people: In countries like India and China, there is a
sharp increase in spendable income. The number of millionaires is expected to grow
by 10 percent the next two years for example in China.
• Favourable macroeconomic factors: Macroeconomic factors like unemployment
index, inflation, savings, investment and disposable income are all favorably disposed
towards the purchase of luxury cars especially in the Middle East and Asia.
• Technology: Toyota has always been at the forefront of research that is future driven.
Some of the key areas of research include robot-driven cars, alternate energy
vehicles, interconnected traffic and safety systems etc.

8.

SWOT analysis of Lexus
Threats
• Lower barriers to entry: Today automobile market does not have significant
barriers to entry which has resulted in growing competition.
• Stiff Competition: There is stiff competition today in the luxury market for
automobiles with a strong presence of European players like
BMW, Mercedes Benz, and Audi.
• Growing fuel costs: The increase in fuel costs is making customers prefer
alternate energy cars or green cars.
• Increasing raw material costs: The cost of raw materials like steel is also on a
sharp incline making pricing a difficult challenge for automakers.

9.

AOSTC
The Passionate Pursuit of
Perfection

10.

Lexus has always been
considered a reliable car, ideal
for a family and a comfortable
ride, so sales are growing every
year. But recently, the quality of
production has deteriorated, so
a decline in demand and sales
is predicted.
Your Date Here
Your Footer Here

11.

Advertising strategy
Develop a new model and
• Give a car to a couple of
conduct a large-scale PR
famous personalities on the
campaign
condition of constant PR in
• Organize a car presentation, social networks
invite famous personalities • Pay a director who natively
and bloggers
praises a model and
nonsense in his film
• In the shopping centers of
large cities, put huge
aquariums and place cars
there

12.

From time to time,
give your audience a break!
9:00 AM
10:30 – 10:45 AM
12:00 – 1:00 PM
2:30 – 2:45 PM
4:00 – 4:30 PM
Let’s start!
Coffee Break
Lunch Break
Coffee Break
Q&As session /
closure
Your Date Here
Your Footer Here
12

13.

Transition
Slide
Plain Light Background Color
Your Date Here
Your Footer Here
13

14.

Transition
Slide
Background Photo #1
Your Date Here
Your Footer Here
14

15.

Transition
Slide
Background Photo #2
Your Date Here
Your Footer Here
15

16.

Transition
Slide
Right Photo Placeholder
Your Date Here
Your Footer Here
16

17.

Transition
Slide
Bottom Photo Placeholder
Your Date Here
Your Footer Here
17

18.

Coffe Break
Enjoy your 30’ pause!
Your Date Here
Your Footer Here
18

19.

1 image
says more
…than a thousand words
Your Date Here
Your Footer Here
19

20.

Is beautiful. Less (text) is more
Your Date Here
Your Footer Here
20

21.

Support your claims with a
SHORT and POWERFUL
quote
-- Author’s name --
Your Date Here
Your Footer Here
21

22.

Introduce your team
Jane Doe
Sales
John Doe
CEO
Lisa Doe
Finance
Your Date Here
Your Footer Here
James Doe
Designer
22

23.

Showcase your portfolio
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
Your Date Here
Your Footer Here
23

24.

Use infographics to transform your data
into engaging visual content
(example)
SHARE OF EACH COST
ITEM IN PROCESSING OF
COD FILLETS IN ICELAND:
Retail
Wholesale
Processing
Fishing
19%
29%
19%
33%
Source: http://www.fao.org/docrep/009/a0564e/a0564e05.htm
Your Date Here
Your Footer Here
24

25.

SmartArt graphics are very easy-to-use
and so effective!
Lorem
Lorem
Lorem
Your Date Here
Lorem
• Lorem ipsum dolor sit amet,
duis eu. Metus tortor. Eu ut
lorem, est sodales amet.
• Maecenas nam mattis,
condimentum semper
tristique. Morbi sed diam.
• Lorem ipsum dolor sit amet,
consectetur adipiscing elit,
sed do eiusmod tempor
incididunt.
Your Footer Here
25

26.

Use simple and clear charts to make
information easier to visualize
• Lorem ipsum dolor sit amet,
duis eu. Metus tortor. Eu ut
lorem, est sodales amet.
• Maecenas nam mattis,
condimentum semper
tristique. Morbi sed diam.
• Lorem ipsum dolor sit amet,
consectetur adipiscing elit,
sed do eiusmod tempor
incididunt.
НАЗВАНИЕ
ДИАГРАММЫ
Series 1
2
Series 2
2
Series 3
3
5
2,4
4,4
4,3
2,5
CATEGORY 1
Your Date Here
CATEGORY 2
1,8
2,8
3,5
4,5
CATEGORY 3
CATEGORY 4
Your Footer Here
26

27.

Organize your relevant numbers and
figures with tables
Column
Title 1
Column
Title 2
Column
Title 3
Column
Title 4
First Row
2 500
4 250
6 500
4 700
Second Row
12 300
1 200
7 800
9 850
Third Row
450
850
200
2 100
Fourth Row
9 800
5 600
4 200
7 800
Fifth Row
250
470
150
890
TOTAL
25,300
24,270
18,850
25,340
Your Date Here
• Lorem ipsum dolor sit amet,
duis eu. Metus tortor. Eu ut
lorem, est sodales amet.
• Maecenas nam mattis,
condimentum semper
tristique. Morbi sed diam.
• Lorem ipsum dolor sit amet,
consectetur adipiscing elit,
sed do eiusmod tempor
incididunt.
Your Footer Here
27

28.

Use uniform colors that really work with
your template
The following custom colors are already built in this
template – use this palette when adding some new
content or graphics:
Your Date Here
Your Footer Here
28

29.

JOHN SHOWEET
PRESENTATION EXPERT
1234 Lorem St, Ipsum, 56789, Country
+00 123 456 7890
[email protected]
https://www.showeet.com/
Thank You!
Do you have any questions?
Your Date Here
Your Footer Here
29

30.

Credits & Copyrights
• Template created by Showeet.com
• Photos – many thanks to:
• Unsplash (CC0 Public Domain license)
• Free font used:
• Calibri (Microsoft font)
• Copyrights:
• Free with Attribution
• Cannot be resold or redistributed under any circumstances
• Cf. https://www.showeet.com/terms-of-use/
Your Date Here
Your Footer Here
30

31.

THANK YOU !
Hope you like this template :)
Made with
by

32.

Free creative templates,
charts, diagrams and maps
for your outstanding
presentations
https://www.showeet.com/