Rugby

1.

WE ARE
RUGBY

2.

This is us
We create connections and
sense of belonging of
timeless past and bright
and favorable future
We are confident in our
brand and merchandise’s
ability to meet the
demands of the agile and
strong yet respectful and
well poised individuals
We demand for practical,
resilient but always
cultivated style
We are driven by our love
for Portugal and intense
passion for Rugby. Our
brand is powered by our
dream to curate a link
between Portuguese classic
sense of style and Rugby’s
powerful yet gentle athletic
spirit

3.

We want to be

4.

Our inspirations

5.

We want to empower

6.

We are not
Fashion Snobs
Fast Fashion
Fair
A dime a dozen

7.

Positioning
• Upscale but attainable for everyday
consumers
• Preppy athletic
• Spirit of Rugby grit and Portuguese
class
• Uphold Portuguese spirit
• For devoted Rugby fans and a new
generation of consumers
• Connect modern life of the
Portuguese to a classic tradition of
Rugby

8.

9.

10.

Collection